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Writers Worth – Here it Comes….

Posted on by lwidmer

What’s on the iPod: Yeah! by Usher How was the weekend? I spent mine outdoors, first at an early-morning wedding (and Jenn looked radiant) then most of Saturday afternoon digging out around the rhubarb and moving plants. I moved a bunch of rudbekia, some daisies, and rerouted the forget-me-nots, which were leaping all over the…

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Marketing Ploys That No One Tells You Are Bad: Until Now

Posted on by lwidmer

What’s on the iPod: Hypocritical Kiss by Jack White I have never bought anything from any offer coming in over my fax line. There. I’ve said it. Now stop faxing me. In fact, there are any number of marketing tactics that are, for the most part, annoying as hell. Not exactly the best impression to leave…

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Open Thread: Getting Them to Yes

Posted on by lwidmer

What’s on the iPod: Simple Song by The Shins Hop on over to Jenn Mattern’s All Freelance Writing blog where I’m guest posting today. Give Jenn some comment love. I’m making progress. Yesterday I spent a good bit of time framing in and researching an article. I felt like I was at it all day….

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The Efficient Freelancer

Posted on by lwidmer

What’s on the iPod: I’m Shakin’ by Jack White It was one of those days yesterday where the plans to get work done were trumped by other things. Phone calls and emails to clear up details ruled, so I just went with it. I have one hard deadline this week, so there’s still time. I…

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Four Teaching Moments

Posted on by lwidmer

What’s on the iPod: Radioactive by Imagine Dragons I shouldn’t be surprised that my forearms are hurting. I spent seven hours this weekend in the garden, trimming the marjoram into submission, losing the onion grass (and all those buried nodules), buttercups 9and their nodules), vetch (and those miles of roots), and moving sedum, daisies, coreopsis, coneflower, you…

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Monthly Assessment: April 2012

Posted on by lwidmer

What’s on the iPod: Blunderbuss by Jack White How was your weekend? I finished last week feeling rather proud of myself. I worked on not one, but four client projects Friday alone. One is a client article, so that work is just beginning, but I did a little research and studied the company’s previous newsletters…

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Beginning the Career

Posted on by lwidmer

What’s on the iPod: Summer Sun by Jukebox the Ghost Good day yesterday. I conducted one interview, one client marketing materials critique and follow-up discussion, and pounded out a customer case study. I love being busy. LOVE it. Today, I’m continuing with the case studies, putting together a proposal for some new client projects, and…

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Overcoming the Catch 22

Posted on by lwidmer

What’s on the iPod: Bittersweet by Feist Yesterday was an interesting mix of marketing, communications gone awry, and paying out what I don’t have. A few marketing notes back to conference attendees confused the recipients. Can’t go into detail, but let’s just say in one case, my attempt to repeat back a humorous exchange failed…

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What They Don’t Teach You in J School

Posted on by lwidmer

What’s on the iPod: Roll Away Your Stone by Mumford & Sons That’s more like it — I spent yesterday actually getting out some portfolios to my conference contacts. The morning was nuts; we had a meditation monk staying over and the check-engine light on his car was flashing like mad. Luckily, it was a…

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How To Lose Yourself in Four Easy Steps

Posted on by lwidmer

What’s on the iPod: Incomplete and Insecure by The Avett Brothers What a day. I couldn’t have done any more that had nothing to do with marketing or contacting conference people if I’d intended to. I had a few minor client emergencies, a few interviews, and an impromptu meeting that completely threw me off kilter….

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  1. Jodi Avatar
    Jodi

    I think you have to find the style, the promotion, and the approach that fits your own personality, skills, and goals. Blindly following a super-extrovert who loves public speaking, when you're more of a quiet type will never work.

    You have to make your own path.

    As for over-doing webinar promotion, it seems the webinar companies can get overzealous too. I held a webinar last week (my first ever – eeek!). It went fairly well, but the company sent me 4 or 5 emails reminding me of the date. I know the date, I scheduled it myself!

    Reply
  2. Cathy Miller Avatar
    Cathy Miller

    I always say you need to know what you want first from your business before you can decide what's right for you.

    That sounds simple, but often we haven't really thought about it. And it can change.

    If we don't know what we want, that's how we fall into living some other person's dream (or hype, as the case may be).

    There are writers who are very successful now and they worked darn hard to get there. I say congrats to them. But, that doesn't mean it's what I want at this stage of my life. I don't want to work the long hours and I don't want to build an empire. And I really don't want employees. 🙂

    Know what you want and then figure out what works for you.

    Reply
  3. Cheryl B Avatar
    Cheryl B

    Lori, this post – and comments so far – are so timely. After a couple of webinars and downloading free e-books recently, my inbox is so full of "helpful hints" that just opening and reading them seems like a part-time job.

    I have felt that I must read them all in order to reap the benefits of their experience. While I do that, I'm cheating myself out of developing my own expertise! Thanks once again for reminding me of my own worth.

    Reply
  4. Devon Ellington Avatar
    Devon Ellington

    I use Twitter to promote classes/semianrs/webinars regularly, because it's an ongoing thing and falls off people's lists after 100 tweets or whatever in the follow queue. So I tweet about the classes regularly on Twitter, there's now a Facebook Page up for the Fearless Ink Workshops that has daily writing tips along with the promotion for the workshops, and I put it in the newsletter and as a reminder line on the blog.

    I also interact on Twitter and blogs and other media, on topics that have nothing to do with what I'm promoting, because there are a lot of interesting people out there.

    I don't send people endless emails.

    I've "unsubscribed" from a bunch of lists where the person just shoots stuff out to promote sales, but never has any actual interaction with the list.

    Reply
  5. Paula Avatar
    Paula

    The hard sell always backfires on me, probably because my dad always said, "If they have to work so hard to sell something, it's probably not worth much." Meaning quality shines through, mediocrity needs hype to gain attention. (Like certain "celebrities" who are famous for being famous, not for anything they've done. It's all smoke and mirrors.)

    Piggybacking on Devon's comment – she has a good balance of general tweets and promotional tweets. I've unfollowed a couple of writers who tweet links to the exact same blog post about 10 times in one day. I'd understand twice a day, in different day parts, but every other hour is a bit excessive – and off putting.

    Reply
  6. Wade Finnegan Avatar
    Wade Finnegan

    It is easy to get sucked in at first. I wanted to learn, so I jumped on a bunch of lists and followed numerous blogs. Now I'm more selective and click the unsubscribe if I get annoyed or oversold.

    Being true to yourself is key. Do what feels right for you and be genuine.

    Reply
  7. Lori Avatar
    Lori

    Jodi, that's funny. I know–more frustrating for you — but funny that they felt you'd forget your own webinar! I'm sure it went superbly, too. 🙂

    Cathy, super comment. It's funny — I see others measuring against people with different goals. Sure, you can be just as successful, but is it what you WANT?

    Cheryl, it's great to have free tips and advice, but you've nailed it — spending all that time listening to someone else's vision can blur your vision of your own business. Good insight!

    Devon, I'm on your newsletter list and honestly, when your stuff comes in it's so infrequent that I think "Hey, that's right! I signed up for this!" and I OPEN it. Maybe not at that moment, but I do open it. There are some that come in that I just don't open because guess what? It's the third time this week.

    Paula, we were just discussing the Kardashians last night! Muhahaha! I agree — Devon's tweets are a balance, and since Twitter is what I call fickle communication, the tweets aren't in your face constantly. I know another writer whose tweets were so obnoxiously promotional that I just tuned that person out (and unfollowed).

    Wade, you did nothing wrong. You learned something too, I'd bet. It's just that too many "gurus" or "experts" don't understand moderation when it comes to contacting their email lists. It's clear you've learned one big item — over-promotion loses your audience!

    I agree. You have to be genuine or you're not going to like your own results.

    Reply
  8. Kimberly Ben Avatar
    Kimberly Ben

    Getting 5 emails in 24 hours urging me to sign up for a webinar is the quickest way to get me to click "unsubscribe." That's serious over kill.

    Reply
  9. Lori Avatar
    Lori

    Amen to that, Kim. I can't stand that.

    Reply
  10. Brie Wallace Avatar
    Brie Wallace

    I agree with Cheryl on getting overloaded on emails. I mean, after all, I subscribed to those lists because the authors had, at some point, provided helpful information!

    I get it mostly from two lists I'm subscribed to. One of them is particularly bad about over-promotion and gimmicks, as seemingly ever email promises to solve a grand problem if only I'll pay for another product. It's a shame, because I might be more inclined to buy something if they offered at least *something* for free.

    Instead, I've decided to spend more *doing* and less time reading what "experts" say about things.

    Reply
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