On a LinkedIn forum recently, a friend of mine who moderates the forum posted the reason why the group is moderated. It was just mid-month, and she’d already filtered out nearly a dozen posts that were self-promotional. Some of them weren’t even related to writing, while others were offering work for “exposure” to professional writers….
Marketing
Freelance Marketing Mistakes You Need to Drop NOW
Recently, a friend of mine received a LinkedIn connection request. She did what anyone might do — she visited the woman’s profile to see who she was and to see if it was a connection worth having. As she was looking, she received a message from the same woman. “Hi, (NAME)! I’m an editor and…
5 Mistakes that are Killing Your Freelance Writing Biz
When it’s July, my calendar is pretty light. I get to concentrate on marketing, networking, and improving my business. I get to see a lot when I’m out there on social media. Plenty of it is good. Plenty of it sucks, too. I’m not necessarily a judgmental person. I screw up just as much as…
Freelance Guide to Building a Client List
I don’t know what your writing focus is. I don’t have to. When it comes to finding freelance writing clients, there are quite a few similarities in how most writers market. No matter what marketing mix you use. But first, you have to know who you’ll market to, don’t you? I can’t help you too…
Turning Bread-and-butter Freelance Gigs into Caviar Clients
I was hungry when I wrote this post. And I was thinking about how I was going to approach today’s marketing. The plan is to reach out to existing clients and do a little upselling. Because nothing is more important than keeping current clients in front of you, buying. And if they’re buying those services…
The Freelancer Guide to Inbound Marketing
About four years ago, I did something nuts. Well, I do a lot of things that could fall under that category. But this had to do with my freelance writing business. I admitted something right here on the blog that, well, kind of freaked me out a little. I wrote a post admitting that for…
Is Your Freelance Cold Pitch Working? How to tell, and what to do if it isn’t
Everyone and his uncle is in hoarding mode, and things are getting weird. So far, I’ve seen the following shortages: Toilet paper Tofu Live magnolias in pots taller than 2 feet Plain white t-shirts in my size (and under $85) While the tofu was a bit of a surprise, the white t-shirt was just madness….
3 Ideas for Successful Freelance Marketing (Yes, even now)
There’s an entire country of people who are about to do — or are already doing — what we do every day: Work from home. You already know the impact that’s having on businesses, particularly small businesses and those that were struggling before the pandemic. Some companies are scaling back drastically (Macy’s, Lush, Sephora, and…
What Every Freelancer Should Know About Relationship Marketing
Remember that saying “We’re going to hell in a hand basket.” Welcome to hell. Not so comfy in that basket, is it? The world is upside down and contorted in ways we never thought could happen. That includes the working world. Companies everywhere are seeing unprecedented losses thanks to statewide orders to shut down. I…
The Freelance Guide to Pandemic Marketing
Happy St. Patrick’s Day! And happy Blog-iversary to Words on the Page — for 14 years, we’ve been together. I thank all of you for helping make this a great place to share ideas and friendship. As much as I love a good St. Patrick’s Day celebration, that’s not happening. There’s this pandemic thing… So…