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4 Places to Find Missing Freelance Opportunities

Posted on November 19, 2015June 30, 2016 by lwidmer

What’s on the iPod: Sugar by Sister Sparrow & The Dirty Birds It’s been a nice, slow week. I’ve been wanting to get to some personal projects, so I took full advantage of the free time. Right now I’m revamping one of my websites. When I got to the contact page, I went blank (don’t…

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Why Marketing Trends May Fail You

Posted on November 11, 2015June 30, 2016 by lwidmer

What I’m reading: Fates & Furies by Lauren Groff What’s on the iPod: Skinny Love by Birdy You can tell the holiday season is approaching. Weekends are starting to book up with events (even weekdays — we have an event tonight). Trying to fit it all in becomes a bit of a juggle, but I…

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4 Marketing Mistakes Freelancers Make

Posted on November 6, 2015June 30, 2016 by lwidmer

What’s on the iPod: The Hook by Blues Traveler Where did this week go? I’m not busy — in fact, I’m not busy to the point where it’s becoming a bit of a concern. I have stalled projects, which means I have plenty of time to get some smaller, one-off stuff out the door. However,…

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Writers Guide to Choosing a Trade Show

Posted on October 2, 2015June 30, 2016 by lwidmer

What’s on the iPod: The Wrestle by Frightened Rabbit It’s been a nice, short week for me. I was off on Monday, and now I’m in Cape May enjoying some time off. Okay, as a hurricane bears down, but it’s an adventure, and it means I’m not in front of a project. It’s been a…

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Free Advice Friday: Your Freelance Prospecting List

Posted on September 11, 2015June 30, 2016 by lwidmer

What’s on the iPod: Hardliners by Holcomb Waller For a week that has just a few items on the to-do list, it’s kept me busy. Yesterday I talked with a new client and started in on their project almost immediately. Today, I continue that, plus I’ll be starting a draft for another client and talking…

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14 Go-to Sources for Clients

Posted on August 17, 2015June 30, 2016 by lwidmer

What’s on the iPod: Hallelujah by Rufus Wainwright Well, back to work today. After a nice week off with family and other relatives, I’m playing catch-up this week. One of the questions I hear a lot from new and struggling writers is “Where can I find clients?” If you know me, you know I’m not…

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Writer’s Worth: Marketing Strategies to Use Right Now

Posted on August 6, 2015June 30, 2016 by lwidmer

I’ll be here starting tomorrow. Ontario never looked so good as it does right now after a long week of many projects. You can tell I’m about to go on my twice-postponed vacation — the work is flooding in. This week alone I picked up six projects. Luckily, not all of them have the same…

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The Online Writing Persona You Didn’t Know You Had

Posted on July 30, 2015June 30, 2016 by lwidmer

What’s on the iPod: Anna by Will Butler It’s been a good week so far. I’ve had a conference call with a new client, have worked on a project for a newer client, finished a project for an existing client, and have had time to relax a little. And paint. There’s one more bedroom to…

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  1. Meryl K. Evans Avatar
    Meryl K. Evans
    July 30, 2015

    When I post in social media, I do a test by asking: "Do I want Mom or future client/boss to see it?" Even if I don't connect with clients on Facebook, I have to assume every entry will become public regardless if I limit the audience.

    Reply
  2. Paula Avatar
    Paula
    July 30, 2015

    That's a good one, Meryl! Several times I've lost respect for a friend or acquaintance after seeing some of their social media posts. (One even wonders why I won't follow her.)

    I unfollowed one business contact because she was posting way-too personal photos. Sorry, but seeing someone gleefully jumping off a diving board, spread eagle in a bikini, doesn't belong in a social media feed filled with your business contacts.

    Reply
  3. Meryl K. Evans Avatar
    Meryl K. Evans
    July 30, 2015

    Several long-time clients have become friends. I enjoy seeing their personal updates.

    I also have a Facebook list called "limited profile" — whenever I post something I don't want them to see (it's still safe, nonetheless), I set the post to show all friends except those on the limited profile list.

    Reply
  4. Cathy Miller Avatar
    Cathy Miller
    July 30, 2015

    I'm with Meryl. Just a simple mom/client test should do the trick. I am blown away by what people post.

    I guess I somewhat understand how it can happen on FB as you let your guard down because many use the platform for personal sharing. But it stuns me how many use similar tactics on a professional networking site like LinkedIn.

    Reply
  5. Lori Widmer Avatar
    Lori Widmer
    July 30, 2015

    Meryl, great test! And great idea on the limited profile. I forget to use that.

    Cathy, that does seem to be the case. I've not seen it on LinkedIn yet, but maybe I'm just not paying attention. It's a bit scary to think someone is putting out the same type of propaganda that's all over Facebook.

    Paula, my eyes! Ack! That's clearly where the line should be drawn. Ew. Just. Ew.

    I had a networking contact who'd once sent out an issue of his e-newsletter dedicated to his political diatribe and appeal for everyone to vote Republican in the presidential election. Needless to say I forgot his name immediately and unsubscribed. Republican or Democrat or otherwise, it's inappropriate. You're appealing to customers. Half of them are about to be offended. Is that really what you want to be doing for your business?

    Reply
  6. Paula Avatar
    Paula
    July 30, 2015

    There are some things you cannot un-see, Lori.

    She had her Instagram and Twitter accounts linked (don't know about Facebook, since I'm not on it), but thankfully she had the sense not to share it on her LinkedIn feed.

    Reply
  7. Lori Widmer Avatar
    Lori Widmer
    July 31, 2015

    Oh gawd. That's just wrong, isn't it?

    Reply
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