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Freelance writing advice

The Necessity of Change

Posted on by lwidmer

By Jennifer Mattern I’m in again for Lori today. Lori will be back next week, and tomorrow Cathy Miller will share a post with you on setting rules for yourself and how she’s done so in her freelance writing career. But first, let’s talk about something you can’t avoid if you want to succeed in…

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Freelance Writing Rules (and Why You Should Break Them)

Posted on by lwidmer

By Jennifer Mattern Once upon a time, I was newly self-employed and living much too close to my mother. (In my defense, she moved near me, not the other way around – into my apartment building, I kid you not.) There was no avoiding her. Every time she visited, without fail, she plopped a newspaper…

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4 Issues Every Freelance Writer Will Face

Posted on by lwidmer

What I’m listening to: Trip Switch by Nothing But Thieves Sometimes you come across something that’s stated simply, and it’s so brilliant that you have to share it. That was the case yesterday when I read this blog post by Jason McDowell. He said this: Never let a client treat you like anything but an equal. Take…

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6 Sanity-saving Freelance Writing Moves

Posted on by lwidmer

This week is busy. Aside from actual work, I’m fielding updates on my dad’s condition and updating my kids and my aunt. You don’t think that’s going to take up much time until you’re actually handling it. Then there’s the workload. For every project I finish, I seem to be getting two more in. I…

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What Mosquitoes and Rain Teach Freelance Writers

Posted on by lwidmer

What I’m listening to: All You Ever Do Is Bring Me Down by The Mavericks What I’m reading: A Man Called Ove by Fredrik Backman I did something last week that turned out to be the most refreshing, relaxing experience I’ve had in ages. I spent a week in a riverside cottage. In the rain….

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The BS Litmus Test for Freelance “Expert” Vetting

Posted on by lwidmer

I like to cruise Twitter to see what freelancers are talking about. A few days ago, I was doing my usual cruising. Maybe I’m just ultra-cynical these days, but it seemed to me the thing people were talking about was themselves. Specifically, they were bragging about how they had the secret to boosting their freelance writing…

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4 Reasons Why You Suck at Freelance Writing (and How to Fix Them All)

Posted on by lwidmer

It’s funny how random conversations get you thinking. I reconnected with a friend on Facebook, and it brought back a conversation we’d had years ago. It’s when I knew if her fortunes were going to change, it would have to be accidental. She is one who is always about to start the diet, about to…

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What I Learned About Freelance Writing from a Possum in My Trunk

Posted on by lwidmer

There’s still time to sign up for Peter Bowerman’s Well-Fed Craft Marketing Course – don’t miss out on learning from one of the best in the business. We spent the July 4th holiday weekend in West Virginia visiting the newest member of the family (and his family, of course). Because descending on parents of a newborn…

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The $100-a-Day Freelance Shell Game

Posted on by lwidmer

What I’m listening to: Laminated Cat by Jeff Tweedy There’s a bit of a disturbing trend in freelance writing, and it’s pointed at new writers and those who are struggling. It’s the lowering-of-the-bar promise. In one week, I saw four different blog posts tweeted out, full of can-you-believe-it exclamations about how much money you, freelance…

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The Freelance Writing Location Myth

Posted on by lwidmer

I was on Twitter last week when I noticed a study by HubStaff that talked about freelancers and earnings. Some interesting things in there, and not all of them I agree with. Here’s one that stood out: The rates that freelancers charge are highly dependent on location, discipline, and experience, so it’s impossible to provide average…

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  1. Cathy Miller Avatar
    Cathy Miller

    Oh, I know you know my feelings on this one, Lori. 😉 I started my freelancing career after 30+ years in health care and benefits. I worked for major carriers and global consulting firms. When I started, I lived in San Diego. After the death of my father, I moved in with my mom in Boise, ID.

    With the logic behind these statements, I guess I should have lowered my freelancing rates. 😀 When in fact, I increased them as I discovered I had much more to offer, no matter where my computer sat.

    I do not have one local client because my targeted markets are not located here. I have said it before (in my complaint about LinkedIn’s ProFinder). Location is irrelevant. Smart businesses go with experience over location.

    Reply
    1. lwidmer Avatar
      lwidmer

      You are absolutely correct about the ProFinder flaw, Cathy. I sit in Philadelphia, so the offers I get are pretty sweet, and they extend into New Jersey, Delaware, and Manhattan. If I listed western PA, I’d get Pittsburgh, West Virginia, and Ohio — not exactly the bastions of high wages.

      Maybe the answer is to remove the location, but what would ProFinder do with that?

    2. Cathy Miller Avatar
      Cathy Miller

      You can’t remove the location (to my knowledge). They take it from your profile, which is a required field when completing your profile. I noticed Sharon’s says “Other.” Maybe, that’s a way to get around it. 😉

    3. lwidmer Avatar
      lwidmer

      I’ve seen “everywhere” used before, too. That could work.

    4. Sharon Hurley Hall Avatar
      Sharon Hurley Hall

      I’m wondering how I managed that, Cathy? I suspect when I registered, adding my country wasn’t an option – and I’ve refused to be pigeonholed ever since. 🙂

  2. Rebecca L Baisch Avatar
    Rebecca L Baisch

    I don’t have “a” rate. What I do have is a basic understanding of what I have to clear ( and notice I said clear, as in net) to continue to freelance. After that every rate is a custom amount (per project fee), based on the value to the client. I did sit down one time and figure out about what I was charging, if it was reduced to an hourly figure. If I gave a client that figure they would probably need a large roll of toilet paper. It works for me, but I don’t say that anyone should adopt the idea. It’s just another take on pricing.

    Reply
    1. lwidmer Avatar
      lwidmer

      Rebecca, I actually love your approach. In many cases, the clients don’t understand the value of that project to them, so giving them per-project rates is perfect. They see a final amount — an amount they can budget for.

      I stopped giving per-hour rates a while ago. Occasionally, I get asked to quote per hour, but I always couple it with a per-project estimate so they see the total I’m considering, not the hours ticking by.

  3. Sharon Hurley Hall Avatar
    Sharon Hurley Hall

    Yes, yes, yes!!! Preach it, Lori. Writers determine their own worth, and lowballing doesn’t do anyone any favors. This should be required reading for all writing clients, not just freelancers.

    Reply
    1. lwidmer Avatar
      lwidmer

      Thanks, Sharon! I think the problem begins with a low sense of self-worth. Writers, you have skills. Clients need those skills — if not, they’d not have advertised or said yes to your conversation. Start thinking of your rate as a way to protect your business. Sometimes, making it about something else other than you can really open your eyes to the right path (and the right rate).

  4. Devon Ellington Avatar
    Devon Ellington

    Location has become a HUGE issue. When I lived in NYC, it didn’t really matter. People loved to hire an NY-based writer, and my rate was my rate.

    Here on Cape Cod — no one wants to pay. Few of my clients are local. I get half a dozen requests a day from local businesses & organizations who want me to write for them. When I quote a rate, I get the lemon-sucking face and, “Oh, we don’t PAY for that. You should be GLAD to write for us. Giving back to the community.”

    When the “community” gives me free rent and utilities, we’ll talk. So I don’t work for them.

    My rates are my rates. My work comes from OUTSIDE my location.

    When I meet with clients, it means more traveling, which I’ve learned how to incorporate into my rate. I also bill for phone time, in 15-minute increments.

    Reply
    1. lwidmer Avatar
      lwidmer

      That would be reason enough not to work with local businesses, Devon. I work with one local client right now, and they’re not really “local” but global. Most of my clients live elsewhere. New York, Tampa, San Diego, Long Island, Wisconsin, Michigan…

      And that’s also a testament to the fact that location doesn’t really matter. The company in Wisconsin pays the same rate as the one in Long Island as does the Tampa client…. It’s about the perception of value, I guess. It’s obvious the people in your area don’t value your skills the way they should. It’s mind-boggling to see just how much they push back and expect you to write for nothing.

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