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Author: lwidmer

Marketing Monday: Getting Reacquainted

Posted on February 5, 2018January 24, 2018 by lwidmer

What I’m listening to: Get Out Of Your Own Way by U2 It’s Monday. Time to market. To me, every day is a good day to market. I built a pretty nice business out of that daily marketing. Now that I’m in my final years of freelance writing, I’m coasting a bit, but only because…

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Marketing Monday: Showcasing Your Creativity

Posted on January 29, 2018January 18, 2018 by lwidmer

What I’m listening to: Every Part of Me by Steve Earle A relative came to me recently asking how to get into freelancing. A designer, he was looking to supplement the income while working at home, and he had no idea how to start. Who does, really? That’s one of the reasons I’ve devoted every…

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Free Advice Friday: The Freelance (Under)Sell

Posted on January 26, 2018January 25, 2018 by lwidmer

What I’m listening to: Caledonia by Dougie MacLean It’s a Robert Burns kind of weekend — time for poems written by the bard, whisky tasting, and haggis. (Take my advice — skip the haggis.) Hence the link to the song by Dougie MacLean, who was homesick for his native “Caledonia” when he wrote what has…

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Tuesday Take: Channeling ADHD and Getting Shit Done

Posted on January 23, 2018January 23, 2018 by lwidmer

What I’m listening to: How Long by Charlie Puth Note to all who are wondering why the blog feed says “Writer Wednesday.” I screwed up. It’s Tuesday. End of story. 🙂 I’ve been known to be a tad spontaneous. Okay, more than a tad. More like a tad plus a truckload. In the past, I’ve…

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Marketing Monday: Your Freelance Value, Marketed

Posted on January 22, 2018January 15, 2018 by lwidmer

What I’m listening to: The Sky is Crying by Stevie Ray Vaughan January is nearing a close, but that doesn’t mean your chance to redeem a failing freelance writing career is over. In fact, every day you wake up is another chance to get it right, to plan it out, to start on a different…

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Free Advice Friday: Your Streamlined Writing Life

Posted on January 19, 2018January 17, 2018 by lwidmer

What I’m listening to: Zombie by The Cranberries (RIP Delores O’Riordan) This is the year I get my shit together. That’s what I vow every year. Every year, I’m going to make that one change that pushes me into a new category of productivity. I’m going to streamline the hell out of my freelance writing habits, and it’s…

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January Redo: Your Freelance Time, Wasted

Posted on January 17, 2018January 15, 2018 by lwidmer

What I’m listening to: Runaways by The Killers Midweek already? It was a good week so far. As expected, client projects are rolling in, and I’m back in my office, so the routine is coming easier than when I was working remotely at my parents’ house. That’s a condition I’ll be returning to quite soon,…

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Marketing Monday: The Non-Clients

Posted on January 15, 2018January 14, 2018 by lwidmer

What I’m reading: The  Illustrated Mahabharata What I’m listening to: You’re the Best Thing About Me by U2 At this writing, I’m back at my desk and trying to get client work finished. I intend to head back to my parents’ house next week. My father has stabilized (remarkably), so I felt it safe to…

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Free Advice Friday: Converting the Nonbelievers

Posted on January 12, 2018January 12, 2018 by lwidmer

A late post is better than no post, I say. I’m back home for a short spell, fully expecting to head back to my parents’ house in a week or less. But for now, I’m checking in.   You should’ve seen the look. My mom introduced me to someone recently and announced proudly “She’s a…

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Monday Marketing Move: One More Time

Posted on January 8, 2018January 7, 2018 by lwidmer

What I’m listening to: Every Part of Me by Steve Earle Home — I’m beginning to forget what it looks like. I’ve been at my parents’ house since Deceber 23rd. My dad’s illness has progressed dramatically, and I won’t leave now. I hear I have a Christmas tree still up. Decorations await, too. As do…

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  1. Anne Wayman Avatar
    Anne Wayman
    January 8, 2018

    Mix it up indeed. One of my favorite that I don’t do enough is to pick up the phone and call them. Amazing how even leaving a voice mail often gets response. Sure, often it’s not now, but they remember me so when they do have a need. Phone calls every now and again help them keep me in mind.

    Reply
  2. Paula Hendrickson Avatar
    Paula Hendrickson
    January 8, 2018

    My best to your family in such a difficult time. I’m thankful you’re able to be there for as long as you need.

    Now, back to marketing. Anne beat me to the punch. I seldom use the phone. Somehow it feels more intrusive. I still use snail mail from time to time. Maybe this is the year I’ll have some promotional pens, pencils or something made so I can send a bit of “lumpy mail.” Just a glance at a pen holder on my desk reveals roughly 10 branded writing instruments—not counting another dozen or so pens featuring my brother’s former employer’s logo.

    Reply
    1. Devon Ellington Avatar
      Devon Ellington
      January 8, 2018

      Yeah, I’m doing pens for several sites. We all need pens! My brochure gets response most of the time (70%), so I need to do more direct mail.

  3. Devon Ellington Avatar
    Devon Ellington
    January 8, 2018

    Snail mail, email, Twitter– work for me.
    Phone does not. I’m doing a web host move that also entails new looks/ logos for most of the sites. I’m expanding to more in-depth person events off Cape.

    Thinking of you & your family. Sending love.

    Reply
    1. Devon Ellington Avatar
      Devon Ellington
      January 8, 2018

      I hate auto correct. Not in- depth. In person. Ugh.

  4. Mary Schneider Avatar
    Mary Schneider
    January 8, 2018

    ((large squishing hugs))
    So very sorry to hear you and your family are going through this.

    Reply
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