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Author: lwidmer

Marketing 101: The Approach

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Now that you’ve located your potential clients, it’s time to make contact. But how? I would strongly advise against contacting folks only through email. Why? Emails are easy to delete and even easier to filter into a Spam box. You need to make sure someone at the appropriate level sees it. We’ll be using email,…

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Marketing 101: Finding the Clients

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We’ve already established that we’re not finding work online. Just get that idea out of your head right now. So, that begs the next question – where are we finding them? Well, er… online. Let me clarify – we’re not finding jobs online anymore. But the clients are there, and they are waiting for us…

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It’s Like Winning the Lottery Only Better

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You guys who have shlepped along with me for a while now probably get that this blog is about sharing ideas and helping each other. Well, I whine too, but the sharing is right up there at the top. It’s wonderful when someone else sees it. Imagine my shock when Maria Schneider over at Writer’s…

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The Changing Face of Freelancing

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Time for some frank talk – we’ve been in this business long enough to see the trends unfolding before our eyes, right? Even if you’ve been in freelancing a year, you’ve seen it. You may not recognize it yet, but you’re definitely experiencing it. It’s the way we find our projects. For a few years…

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Go Team, Go!

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Admit it – you’ve always wanted a writing coach or a life coach. Who better to help you refocus your energies in the right direction? Now’s your chance – coaching guru Lisa Gates is offering two coaching teleclasses: one for writers, and one for everyone else. The teleclasses are scheduled for the following days: Tuesday,…

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Job Listings – November 27, 2007

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The Sound of Money Dripping Is anyone else finding the work drying up around them? I’m sitting here looking, yet nothing seems to be out there. There are a few nibbles, but again, thanks to the insane amount of competition (see this post and this post for that rant) no one’s taking the bait. Most…

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Ready… Set… Holiday

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Never – I mean never have I ever dragged myself out of bed at 5 a.m. on the day after Thanksgiving to shop. In fact, if I’m up before 8 a.m., it’s surprising. I may or may not go shopping at all. Call me contradictory, but I’m rather like the Quoibler, whose list of things…

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Job Listings – November 20, 2007

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Creating Your Niche Good chum Devon Ellington made a comment on yesterday’s blog entry stating she prefers to create a niche with a company she’s hoping to work for. How many of us even consider doing that? And why should you? Let’s look at it from a few different angles – is there a specific…

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ELance Debate (Continued)

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Thanks to everyone who commented on Friday’s post regarding Elance. Thanks especially to Kathy and Jennifer for hauling out figures and giving us a very clear picture of what they pay in current fees versus the work they bring in. I’m grateful to you both for letting others see your own experiences. This discussion has…

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Paying for Work

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There are two great discussions going on over the recent changes in service to ELance – one at Kathy Kerhli’s site and the other over at Jennifer’s Catalyst Blogger site. Both are great discussions on the state of job sites and how the ELance changes will affect you. What’s more, ELance’s Lorenzo Mellon-Reyes pipes in…

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