Not every marketing technique fits into a specific category, or it deserves another mention. Here are a few posts from the past that can help you with your marketing. The Rule of Seven :This attempts to answer the obvious question “How many marketing kits should I send out?” Adapt it to fit whatever you can…
Author: lwidmer
Marketing 101: Ongoing Marketing
Yesterday’s post was a bit “thick” with information, so today’s will be a bit leaner. The goal isn’t to overwhelm, but to give you a bit of a game plan. We’ve established our client list, mailed our first communication, followed up with phone calls, and now we’re ready to keep these people in the loop….
Marketing 101: The Approach
Now that you’ve located your potential clients, it’s time to make contact. But how? I would strongly advise against contacting folks only through email. Why? Emails are easy to delete and even easier to filter into a Spam box. You need to make sure someone at the appropriate level sees it. We’ll be using email,…
Marketing 101: Finding the Clients
We’ve already established that we’re not finding work online. Just get that idea out of your head right now. So, that begs the next question – where are we finding them? Well, er… online. Let me clarify – we’re not finding jobs online anymore. But the clients are there, and they are waiting for us…
It’s Like Winning the Lottery Only Better
You guys who have shlepped along with me for a while now probably get that this blog is about sharing ideas and helping each other. Well, I whine too, but the sharing is right up there at the top. It’s wonderful when someone else sees it. Imagine my shock when Maria Schneider over at Writer’s…
The Changing Face of Freelancing
Time for some frank talk – we’ve been in this business long enough to see the trends unfolding before our eyes, right? Even if you’ve been in freelancing a year, you’ve seen it. You may not recognize it yet, but you’re definitely experiencing it. It’s the way we find our projects. For a few years…
Go Team, Go!
Admit it – you’ve always wanted a writing coach or a life coach. Who better to help you refocus your energies in the right direction? Now’s your chance – coaching guru Lisa Gates is offering two coaching teleclasses: one for writers, and one for everyone else. The teleclasses are scheduled for the following days: Tuesday,…
Job Listings – November 27, 2007
The Sound of Money Dripping Is anyone else finding the work drying up around them? I’m sitting here looking, yet nothing seems to be out there. There are a few nibbles, but again, thanks to the insane amount of competition (see this post and this post for that rant) no one’s taking the bait. Most…
Ready… Set… Holiday
Never – I mean never have I ever dragged myself out of bed at 5 a.m. on the day after Thanksgiving to shop. In fact, if I’m up before 8 a.m., it’s surprising. I may or may not go shopping at all. Call me contradictory, but I’m rather like the Quoibler, whose list of things…
Job Listings – November 20, 2007
Creating Your Niche Good chum Devon Ellington made a comment on yesterday’s blog entry stating she prefers to create a niche with a company she’s hoping to work for. How many of us even consider doing that? And why should you? Let’s look at it from a few different angles – is there a specific…