Over on Deb Ng’s blog there’s a bit of a discussion going regarding the old free-or-next-to-free payment issue. As you know by now if you’ve been around listening to me whine incessantly about it, working for free is never cool. Well, one exception – working for your mother. You wouldn’t charge your mother, although most…
Author: lwidmer
A Better Way to Set Goals
Good chum Devon Ellington reminded me yesterday of her terrific goal-setting, soul-searching exercise. I wanted to mention it here, so please, do yourself a great favor and visit her site. It’s a wonderful exercise in how to identify our selves as well as our goals.
The Goal is What Exactly?
Good lord, it’s slow around here! I’m sitting for eight hours or more with absolutely no work coming in save for yesterday’s ongoing routine. And thank God for it – it will be the first check I receive in 2008 and it will make this lean time a lot less lean. So what am I…
Reinventing the Writing Career
Let’s continue our thought from yesterday. We’ve determined our ultimate goals and we’re now fairly certain of what it is we must make annually in order to pay the bills, feed the family and put aside money for retirement, college expenses for the kids, savings, and that nest egg for your shore house down payment…
What Are You Worth?
Like it or not, we are in the midst of a writing industry crisis. You don’t see it, you say? Sure you do – you just don’t recognize it. It’s in the low-paying jobs that have become more standard than those that pay you what you’re worth. And you feed into it every time you…
Unexpected Roadblocks
Okay, this one’s weird. For the last few months, I’ve felt absolutely drained of energy. I attributed it to working a lot, and to my physical therapy schedule (three months to repair a sprained rotator cuff). But then the PT ended and the work slowed. And the lethargy continued. Huh? Menopause? PMS? Depression? What? None…
When All Else Fails, Get a Coach
You’ve tried all the stuff below, yet for some reason one or two of the steps are either not working or are impossible for you to get around to doing, make you cringe in fear, don’t sit well, feels like begging, etc. Maybe you need to work around those blocks with someone who knows how…
Plan the Work, Work the Plan
This week’s info is useful to you in only one case – if you actually do any of it consistently. I don’t care if you market to seven people weekly or seventy people. What I do care about is if you’re going to map out a plan of any sort and follow through. See, we…
Marketing 101: Miscellaneous, Must-Know Stuff About Marketing
Not every marketing technique fits into a specific category, or it deserves another mention. Here are a few posts from the past that can help you with your marketing. The Rule of Seven :This attempts to answer the obvious question “How many marketing kits should I send out?” Adapt it to fit whatever you can…
Marketing 101: Ongoing Marketing
Yesterday’s post was a bit “thick” with information, so today’s will be a bit leaner. The goal isn’t to overwhelm, but to give you a bit of a game plan. We’ve established our client list, mailed our first communication, followed up with phone calls, and now we’re ready to keep these people in the loop….