I’m in Ontario at the moment, enjoying the company of family. But I’ve dug into the archives and left something for you to ponder. Marketing sins. We’ve all seen some pretty awful marketing tactics. We’ve also probably made our own mistakes. Like the writers who tout constantly their one success that everyone can do (and…
Tag: bs litmus test
Guest Post: 3 Steps to Vetting Writing Experts
One of the best people you can possibly befriend in this freelance world is Paula Hendrickson. Paula is a sharp, intuitive, and skilled writer who is as fun as she is generous. You’ve read here about the LOI? Paula introduced me to that method. In fact, her first post here was teaching us all about…
Random Smells
I had a productive work day yesterday. Since all of Monday’s fires were out, I was able to concentrate on two projects instead of the twelve I was juggling the day before. When I say twelve, I don’t mean twelve clients. I mean twelve separate things that were either part of a larger piece or…