You’ve been at this freelance writing business for a while now. People should know your name by now. So why don’t they? Continuing what we started at the beginning of the month with our first Not-so-new Freelancer’s Guide, let’s just tick down the list of things that more experienced freelancers need to know, but aren’t…
Tag: brand
Finding Your Freelance Brand
I’m not here. Really, I’m not. I’m fishing north of the border and enjoying time away from electronics. But I wanted to leave you with some things to think about until I get back. — Cathy Miller does it simply. In fact, she says so. It’s her brand, and it’s a smart one. Her website,…
Free Advice Friday: 10 Steps to Your Freelance Writing Brand
What’s on the iPod: How to Save a Life by The Fray I’m still away from the desk entertaining my mom. My daughter’s bridal shower (the first of two) is set for tomorrow, so there’s much to do in the meantime. I was talking recently with a friend about her client’s struggles with gaining name…
6 Ways to Kill Your Writing Image
What’s on the iPod: Into the Dark Unknown by Holcombe Waller TGIF. It’s been a busy week, and I’ve accomplished much. I saw two potential gigs disappear because we couldn’t come together on price, but there wasn’t any lack of work to fill in the gaps. Today, I’m working a few hours, then heading to…
Marketing and Your Image
What’s on the iPod: Hypnotize by The White Stripes There’s still time to join the 8 Steps to Conference Marketing Success self-study course! Broken out into easy-to-follow sections, the course shows you every step in the process of marketing at conferences. You’ll learn how to choose a conference, when and what to communicate with potential clients, and…
Repositioning Your Brand
You’re a brand. You know that, right? Whether you’re just starting out and trying to define your career or you’re a few years or decades into it, you have a perception in the market. Beginning writers – you struggle with this most, but it’s not tough to position yourself in a way that secures a…
Your Aching Image
I’m about to try proving a point about your rates by taking you through France to get to New Jersey. Bear with me – it’s relevant. Somehow. Image and brand – in some cases, they’re the same thing. Don’t think so? Ask Michael Phelps right about now. And Miley Cyrus? Both her image and her…
Your Brand and Why You’re Killing Me Here
Oh come on, you have a brand. You do. Didn’t know that, did you? Well, each time you interact with a client, you leave an impression. You also build a little more credibility in an industry or a niche, which helps define your future projects and clients. That’s what I want to talk to you…