Freelancers, are you killing your chances of gaining a client or a network connection? Do you know if you are? Hint: you are if you do anything like this: Writer Jane submitted a thread to a writers’ forum. The moderator, another writer, turned it down because it was promotional, which is against the forum rules….
Tag: bad marketing
5 Freelance Marketing Fixes That Boost Your Results
On a LinkedIn forum recently, a friend of mine who moderates the forum posted the reason why the group is moderated. It was just mid-month, and she’d already filtered out nearly a dozen posts that were self-promotional. Some of them weren’t even related to writing, while others were offering work for “exposure” to professional writers….
Tuesday Take: How to Blow it with Ineffective Marketing
What I’m listening to: Iceberg by We Invented Paris Another week, another project list to work through. I have an ongoing project that I’ve been chipping away at. This week’s workload, so far, is light, so I may have a chance to really catch up. I have one article assignment due this week, and I’m…
6 Ways to Overdo Your Marketing
What I’m listening to: Misfits and Lovers by The Wallflowers It’s been a great start to the week. I’m in touch with three new clients, two of whom I’ll be finalizing project specs with this week. Plus I have an article assignment from a favorite editor, and I’m excited about the topic. Add to that…
Why Marketing Trends May Fail You
What I’m reading: Fates & Furies by Lauren Groff What’s on the iPod: Skinny Love by Birdy You can tell the holiday season is approaching. Weekends are starting to book up with events (even weekdays — we have an event tonight). Trying to fit it all in becomes a bit of a juggle, but I…
4 Marketing Mistakes Freelancers Make
What’s on the iPod: The Hook by Blues Traveler Where did this week go? I’m not busy — in fact, I’m not busy to the point where it’s becoming a bit of a concern. I have stalled projects, which means I have plenty of time to get some smaller, one-off stuff out the door. However,…
7 Reasons Why Your Client Communications is Failing
What’s on the iPod: Roll the Bones by Shakey Graves So much for predictions; that massive storm that had the weather people in complete ecstasy and had the rest of us scared to not have bread in the house? Nothing. Oh, I suppose an inch and a half of snow is something, but when you’re…
7 Lousy Marketing Tactics
What I’m hearing: Rain on a tin roof, a loon in the bay…. Today I’ll be waking up to the sounds of birds, frogs, and maybe some rain. The cottage I sleep in (there are two on my parents’ property) is a one-room place with a tin roof. There are no amenities beyond the four…
10 Avoidable Marketing Mistakes
What’s on the iPod: Late March, Death March by Frightened Rabbit Piper welcoming us to the Tattoo What a weekend. It’s Tartan Week in New York City, and the festivities began Friday. We took part of the day off Friday and headed up for Saturday’s kirkin o’ the tartan and the parade, which we participate in…