Not every marketing technique fits into a specific category, or it deserves another mention. Here are a few posts from the past that can help you with your marketing. The Rule of Seven :This attempts to answer the obvious question “How many marketing kits should I send out?” Adapt it to fit whatever you can…
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Marketing 101: Ongoing Marketing
Yesterday’s post was a bit “thick” with information, so today’s will be a bit leaner. The goal isn’t to overwhelm, but to give you a bit of a game plan. We’ve established our client list, mailed our first communication, followed up with phone calls, and now we’re ready to keep these people in the loop….
Marketing 101: The Approach
Now that you’ve located your potential clients, it’s time to make contact. But how? I would strongly advise against contacting folks only through email. Why? Emails are easy to delete and even easier to filter into a Spam box. You need to make sure someone at the appropriate level sees it. We’ll be using email,…
Marketing 101: Finding the Clients
We’ve already established that we’re not finding work online. Just get that idea out of your head right now. So, that begs the next question – where are we finding them? Well, er… online. Let me clarify – we’re not finding jobs online anymore. But the clients are there, and they are waiting for us…
Freelancer’s Intro to Inbound Marketing
It’s always a good day when Jennifer Mattern shows up on the blog. Jenn, who runs All Freelance Writing and Freelance Writing Pros, is one of the most business-savvy freelancers I know. She’s a no-BS blogger who tells you what you need to hear, but does so with the intent of helping you improve your…
Guest Post: SEO 101 for Freelance Writers
Jenn Mattern is the Traffic Queen. If anyone can grow an audience, it’s Jenn. Part of the reason she has such superpowers is that she knows SEO. She really knows SEO. So when she offered a guest post on SEO for freelance writers, you bet I said yes. Do yourself a favor — once you’re done…
101 (More) Resources to Rock Your Freelance Writing World
You know, May can be a bit of a transition month, can’t it? You’re itching for summer, but you’re looking at an unruly weather forecast. Some of you got snow last week, some of you were sitting on your back deck sipping iced tea in the heat. It’s May, which has become (at least in…
4 Marketing Fails: Are You Guilty?
Did you ever get one of those emails that’s apparently trying to sell you something? I say “apparently” because it’s so badly written or presented that you really can’t tell what the heck is going on? Welcome to my in box. The email two weeks ago was from a marketing firm. It started off with…
101 (New) Free Freelance Writer Resources
Welcome to Writers Worth Month 2017! In 2008, it was one day I decided to set aside: May 16th. I asked fellow bloggers to spread the word and help other writers say no to low-paying jobs and yes to owning their value. Then Paula Hendrickson suggested a week because, as she reasoned, a day was…
Writers Worth: Guest Posting 101
When I asked Jenn Mattern for a guest post, I knew it would be a good one. Jenn is one of my offline buddies, one must-have part of a small group of writer friends who share everything from frustration to fun stuff. But that’s not why I knew it would be good. I knew because…