freelance writers need to accept
their own worth in order to charge professional rates for their services.
She talked about some of the ways you can realize your worth, such as knowing
your competition and visualizing those low-balling clients trying to sell your loved ones on garbage gigs rather than
you. Those are excellent ways to accept your worth internally. But there’s
something else I’d also recommend — figuring out your value proposition.
proposition” and “unique selling proposition (USP)” before in
relation to marketing your services to buyers. But your value proposition can
also help you realize your own worth first.
white papers, or other finished products, you might not understand the full
extent of what you really do for your
clients — the reasons they actually hire you. This is why I hear from content
mill writers who say they’re thrilled to get $15 per article. After all,
they’re just doing something they love, so they should be happy to get paid at
all, right? Wrong.
so much more. Depending on the type of freelance writing you do, here are some
examples of the real value you (and your words) provide:
for your client
increased customer base
sales, or PR expertise
advice on your industry or your client’s market
time and freedom for your client to pursue other lucrative aspects of
- And so
letters for clients trying to sell software. You don’t just bring them text.
You bring them increased sales (and therefore more money). You understand
testing. You understand conversions. You understand the market. And you
understand what makes your clients’ customers tick.
consultant. You’re an advisor. You’re the person clients go to because they
don’t have this kind of expertise themselves. They value your opinions. They
want your feedback. Your job isn’t just to say “tell me what you want and
I’ll write it all pretty-like.” It’s to act in an advisory capacity to help
them expand their business through better writing. And you deserve to be paid
well for that.
bloggers free their clients up to focus on marketing and monetization
while attracting a loyal readership.
PR writers bring the expertise to help clients build earned media
coverage, build industry recognition, and put out fires.
writers can take complicated information and weave it into
easy-to-understand formats for laymen and industry insiders alike (which
many companies struggle to do effectively on their own).
writers are the people who bring readers back every month and convince
buyers to become subscribers, building the audience magazines then monetize.
content mill writers offer more than they realize — the serious ones at
least. They bring the mill sites better search engine rankings, more
traffic, and therefore more ad dollars. They also lend mills any sense of
credibility they might have (which is why content mills have so
desperately tried to escape the “shallow content” label over the
last year — they need your
credibility to survive).
bring to the table as a freelance writer. What goals do you help clients
reach? How do you help their businesses or organizations thrive? What benefits
do they enjoy by hiring you over the competition?
talking to a prospect. And then remind yourself
of this value proposition the next time you wonder if you’re worth the
professional rates you want to charge. I’d bet for many of you, you’re worth
business writer, and e-book author. She owns 3 Beat Media, the company behind
blogs like All Freelance Writing
and BizAmmo. She plans to launch a new site
for freelance writers, indie publishers, and professional bloggers during the
summer of 2013 called All