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Rate Debate: Do Real Writers Actually Buy Into Low Rates?

Posted on by lwidmer

A spirited debate is taking place over at Michelle Rafter’s blog about content mills and rates. I urge you to visit and comment. Surprisingly, both camps have strong defenders. I think I’m now a huge fan of Michelle thanks to her no-nonsense look at the topic and her own thoughts, which echo mine. And naturally,…

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When Quality is Your Trump

Posted on by lwidmer

We’ve talked a lot about sticking to your hourly rate and defending it rather than lowering it. So what happens after you hold firm? Typically, those potential clients not interested in paying for quality disappear. But you know what? That’s a good thing, for it now frees up your time to find clients who appreciate…

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A Word to the Cheapskates

Posted on by lwidmer

Dear cheap startup, viral marketer, and any other “employer” wanting writing for nothing: I keep seeing your ads all over the Internet. And I hope your responses from actual writers are more of the “you must be joking” variety than people actually foolish enough to think you mean what you say. I’d like to bring…

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The Scam That Pretends to be You

Posted on by lwidmer

A break in our usual writerly discussions today – I saw a disturbing segment on The Today Show about a scam has the potential to catch us all. Scammers send you an innocent-looking email, you click on a link, and they have instant access to your email and Facebook passwords as you type them. From…

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Lateness on the Edge of Town

Posted on by lwidmer

I spent Friday afternoon attaching late fees to a few invoices. Mind you, I’ll never see the late fees paid – not one late fee I’ve sent out has ever been paid. Well maybe one, but out of dozens, that’s not too successful. I haven’t pushed it legally yet as the amounts, so far, have…

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Bringing Up the Uncomfy

Posted on by lwidmer

Sometimes they just need to hear it. Sometimes clients need to know exactly why you left, what they can do going forward, and how they can succeed post-you. I’m not talking about the fly-by-nights who want to justify a $1/article job as “exposure.” I’m talking about legitimate businesses making critical mistakes that are chasing away…

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Don’t Toy With Me

Posted on by lwidmer

It seems to be a much-practiced habit – writers who stand up publicly for the rights of other writers, for better wages, for respect, dammit! But then look under the surface and oops! There you are – those projects you don’t want to admit to taking, those projects that you took that you’d be ashamed…

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Monthly Assessment – September

Posted on by lwidmer

Here we go again – another month, another assessment of the marketing and business plan. And once again, I invite you to share your own results, be they good or be they not so good. It was a bit of a transitional month for me. I had just returned from vacation two weeks prior and…

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Waving Goodbye

Posted on by lwidmer

As I pull in a rather lucrative ongoing client project, I wave goodbye to one I’m glad to see going. (I have amended some of the facts so as not to embarrass those who are guilty, though I don’t know why.) I took it with the promise from the client that related projects would pay…

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Going to the Vet

Posted on by lwidmer

Today I start work with a new client – ongoing work. Can you hear me cheering loudly? My goal has always been to work with at least two ongoing clients. Amen that I replaced the last one whose budget dried up. This work, for now, will be steady and lucrative. Travis brought up an interesting…

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  1. devon Ellington Avatar
    devon Ellington

    I take a lot more chances than most freelances at the level of, say, you and Susan and some of our other honored colleagues. i do sometimes take a chance on a start up or a new publication.

    Part of it is that I'd rather have the flexibility of one-offs rather than regular clients. I've never, in my entire working life, been truly count on a fixed, regular amount of paycheck — even in B'way, you can close at any moment.

    I know what number I need to hit and what number I want to hit, as far as income, and i hit it. I just don't do it with a lot of regular clients.

    I do get a lot of REPEAT clients, which is different, but I don't count on them.

    I go with my gut. And, sometimes I'm wrong. I learn and move on.

    But I don't want to have to do x pieces for x client per week or month. I have enough trouble dong my columns!

    I need more freedom and more flexibility. I'm willing to trade the financial security for it because I've never had financial security, and somehow, I always manage.

    Without taking mill content/crap wage jobs.

    Reply
  2. Eileen Avatar
    Eileen

    My client vetting process/criteria is as follows.

    1) Client must be a large enough company to generate multiple projects for me throughout the year.

    2) Client must regularly or at least occasionally use freelancers and understand the value they bring to the table.

    3) My goal is for each client to be worth at least $1500 in annual billing, and that is the absolute floor. A "gold level" client to me is worth $12,000 or more per year, and I strive to have at least three of these each year.

    4) Average invoice is expected to be at least $500.

    5) If company is a startup, client is knowledgeable about everything it takes to succeed in marketing, has all his ducks in a row, and is not delusional that a single mailing will make him rich.

    6) Client is respectful, clearly understands my value (does not consider me a commodity), promptly signs and returns contracts, promptly pays deposits and invoices. If client negotiates about price, it is done respectfully.

    I don't turn my computer on for anything less than $400 these days. Most new relationships with me start with larger projects worth at the very least $1000. If a new client wants just one press release, or one short article, or whatever, I usually refer them to someone else.

    Reply
  3. Paula Avatar
    Paula

    I guess I'm mid-way between you, and Devon, Lori. Of course, articles make up the majority of my work. I have two or three places I write for regularly (at least one article in most if not all issues per year), a couple that I write for frequently, but not every month, and yet others that I write for sporadically. I try to keep in touch with those editors even if I don't have an idea to pitch. At the same time I'm always seeking new clients, preferably ones that will become frequent or regular markets.

    I just completed my first assignments for two new clients. One is a long-running industry trade I've followed for quite some time. The other is for a new consumer website connected to a national trade association. They offered me three articles, but I only took one. That's my vetting process. They seemed legit, had strong industry connections, and a detailed contract, but I wouldn't consider multiple assignments until I had evidence that they were on the up and up. They paid upon invoice, so I hope they will become a steady gig.

    I'd be bored the death having to cover the same topics every day. I need a variety of subjects to keep my interest. I do specialize, but my real motto is, "I'll write about almost anything, as long as it's in English."

    Like Devon, I've never had what others might call true financial security. (I grew up in a single-parent family with a dad who was a freelance artist/cartoonist!). Yet somehow I've always managed. Tenacity and curiosity help make it happen.

    Reply
  4. Kimberly Ben Avatar
    Kimberly Ben

    This is such an important topic, Lori. I essentially "wondered" into freelancing, but have since created a business plan and marketing strategy (you're right, these things are constantly changing). Mom was right; I you fail to plan you plan to fail.

    I no longer take on any project someone tosses my way. I am learning how to tell whether or not a prospect is worth pursuing. I generally stay away from start-ups, but there are exceptions which must be qualified.

    I've felt the pressure to declare a specialty, but it doesn't seem to be the right thing for me to do right now, although I can see the wisdom in doing so. Right now I'm working on targeting the right people. Great topic!

    Reply
  5. Katharine Swan Avatar
    Katharine Swan

    Great post — and a good reminder. I've been meaning to start marketing again for a while now, and I always seem to get sidetracked.

    One thing I've never lost sight of, though, is the hourly rate conversion. In fact, I track my hourly rate on a daily and a per-project basis, just to make sure I'm not charging clients too little.

    There's also a great tool for converting your annual income goal into an hourly income goal, here:

    http://freelanceswitch.com/rates/

    The page format looks funny on my screen, but I think that's because I'm still using IE6…

    Reply
  6. Lillie Ammann Avatar
    Lillie Ammann

    Lori,

    I prefer steady clients with a lot of variety in what I do for them.

    I'm planning a series on freelance pricing, and in preparation, I'm conducting a survey of freelance rates. The survey is completely anonymous. I'd love for you and your readers to participate. The more responses I get, the more accurate the information will be.

    Lillie Ammann
    Freelance Writing Rates Survey

    Reply
  7. lwidmer Avatar
    lwidmer

    Nice survey, Lillie! I took it yesterday. Nice idea!

    Reply
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