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When Quality is Your Trump

Posted on by lwidmer

We’ve talked a lot about sticking to your hourly rate and defending it rather than lowering it. So what happens after you hold firm? Typically, those potential clients not interested in paying for quality disappear. But you know what? That’s a good thing, for it now frees up your time to find clients who appreciate…

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A Word to the Cheapskates

Posted on by lwidmer

Dear cheap startup, viral marketer, and any other “employer” wanting writing for nothing: I keep seeing your ads all over the Internet. And I hope your responses from actual writers are more of the “you must be joking” variety than people actually foolish enough to think you mean what you say. I’d like to bring…

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The Scam That Pretends to be You

Posted on by lwidmer

A break in our usual writerly discussions today – I saw a disturbing segment on The Today Show about a scam has the potential to catch us all. Scammers send you an innocent-looking email, you click on a link, and they have instant access to your email and Facebook passwords as you type them. From…

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Lateness on the Edge of Town

Posted on by lwidmer

I spent Friday afternoon attaching late fees to a few invoices. Mind you, I’ll never see the late fees paid – not one late fee I’ve sent out has ever been paid. Well maybe one, but out of dozens, that’s not too successful. I haven’t pushed it legally yet as the amounts, so far, have…

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Bringing Up the Uncomfy

Posted on by lwidmer

Sometimes they just need to hear it. Sometimes clients need to know exactly why you left, what they can do going forward, and how they can succeed post-you. I’m not talking about the fly-by-nights who want to justify a $1/article job as “exposure.” I’m talking about legitimate businesses making critical mistakes that are chasing away…

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Don’t Toy With Me

Posted on by lwidmer

It seems to be a much-practiced habit – writers who stand up publicly for the rights of other writers, for better wages, for respect, dammit! But then look under the surface and oops! There you are – those projects you don’t want to admit to taking, those projects that you took that you’d be ashamed…

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Monthly Assessment – September

Posted on by lwidmer

Here we go again – another month, another assessment of the marketing and business plan. And once again, I invite you to share your own results, be they good or be they not so good. It was a bit of a transitional month for me. I had just returned from vacation two weeks prior and…

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Waving Goodbye

Posted on by lwidmer

As I pull in a rather lucrative ongoing client project, I wave goodbye to one I’m glad to see going. (I have amended some of the facts so as not to embarrass those who are guilty, though I don’t know why.) I took it with the promise from the client that related projects would pay…

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Going to the Vet

Posted on by lwidmer

Today I start work with a new client – ongoing work. Can you hear me cheering loudly? My goal has always been to work with at least two ongoing clients. Amen that I replaced the last one whose budget dried up. This work, for now, will be steady and lucrative. Travis brought up an interesting…

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An Open Letter

Posted on by lwidmer

Dear Clients Who Want Me to Work for Nothing: How do I say this? You know when you hired me you were getting the best possible writing out of me. I wouldn’t give anything less. But lately I’ve had something on my mind, something that’s uncomfortable to bring up, but I can’t ignore it. Clients,…

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  1. Eileen Avatar
    Eileen

    That rates haven't gone up in the 15+ years I've been at it

    Great letter, Lori. It's what we all would like to say to our clients. But I have a nit to pick. We set our own rates. So if rates haven't gone up in 15 years, who is responsible? We are, for accepting less than we're worth. I've said it before and I'll say it again: that's why I write copy, not editorial. It's much easier for copywriters to set and get the rates they want than editorial/article writers, who let the publication set the rates.

    Reply
  2. Paula Avatar
    Paula

    Amen, Sister Lori! (Please, please, please post this at CPWA, too.)

    Eileen, when Lori said rates hadn't gone up in 15+ years, I think she was referring to the industry standards clients consider when hiring one contractor over another.

    But a similar message can be sent to magazine editors: Don't expect the best when you pay the least.

    Reply
  3. Jill Avatar
    Jill

    In one case, you actually said you couldn't see the difference between one form of writing and another.

    I think this is a significant part of the problem. Professional writers and editors can tell the difference between poor writing and good. Many others simply cannot. They think that "anyone" can write–after all, we can all write sentences in English, right? That's why our skills aren't valued as much as they should be.

    Reply
  4. Wendy Avatar
    Wendy

    I also think that a lot of marketers don't really care what kind of quality they get. They're just looking for content they can slap up on their site.

    If they can get it cheaply; they're going to do it.

    Reply
  5. Lori Avatar
    Lori

    Actually Eileen, Paula hit on what I was referring to – magazine rates have remained the same for decades. Sorry not to be more clear on that!

    Jill, excellent point. My reference was to two different types of projects, but yours is a very valid point.

    Wendy, doesn't it suck that the very people who need to care don't? It baffles me.

    Reply
  6. Eileen Avatar
    Eileen

    Lori, I think part of the problem with perceptions about the quality of editorial writing is that it's not directly measurable by the publisher. There's no direct relationship between the writing quality and the publisher's profits; they're usually paying more attention to things like ad revenue. Declining circulation or readership can be blamed on many things, not just poor writing. So if corners are going to be cut, it makes an easy target.

    But with copywriting (I know, I sound like a one-note instrument), especially in my field of direct response, it's measurable. We test which headline pulls better, which lead got more response, which copy converts to more sales, etc. Copywriters who make money for their clients are highly valued and compensated accordingly (most of the time; we get our share of deadbeat prospects, too).

    Reply
  7. Travis Avatar
    Travis

    Lori,

    I agree with your letter and your assessment, for the most part. However, I think you're being a little hypocritical.

    Every professional should vet clients. You have to. Don't work with clients you feel will not appreciate your services and your expertise.

    Having said that, you can't necessarily tell a client they are absolutely wrong when they don't feel a higher priced copywriter or more expertly written content will improve their bottom line. Or perhaps maybe it will but not enough of a return to justify the investment. You and I probably know that this isn't ideal. We both know content should be a priority.

    At the same time, I'm a web developer and designer and I could easily charge you with the same lack of attention to investing in a real domain, a real brand and the design/development that contributes to a real internet presence.

    If my client told me they were just going to use Blogspot rather than pay my rates, I would be disappointed and disagree with their valuation of my services/expertise, but I would have to assume that they understand their bottom line more than I do.

    Being a sales person is 90% (more?) of essentially any business, especially professional services like writing, designing and developing. Our jobs are to sell the client or potential client on why our expert opinions matter and that our services realistically contribute to their bottom line.

    Lori, in the end I think we agree but perhaps I look at it from a slightly more business-screwed angle. I'd hire you, anyway 🙂

    Reply
  8. Sarah Turner Avatar
    Sarah Turner

    Hey Lori
    Loved this. I'm putting together a comic strip based on the trials and tribulations of being a copywriter. I've gathered loads of 'bad client' stories from the tweeps on Twitter but I'm always looking for more. If you've got any funny stories to tell please send them my way. sarah.turner@turnerink.co.uk. I can name check you in the cartoon. Or you may want to remain anonymous!

    Sarah

    Reply
  9. Lori Avatar
    Lori

    Travis, in theory we agree totally. 🙂 My point of this entire thread was based on the previous thread, where I got upset with writers who DON'T charge enough. In the writing profession, as I can only assume in the design profession, there are bottom feeders – writers who will work for nothing or close to it – and those people are killing our profession. Worse, they've instilled in clients the mentality that hey, writing isn't anything special because this clown or that fool will do it for $1/word. This post is aimed at both parties in this travesty.

    However, you're correct. Vetting clients is essential. I've done it for years and I'd hope all writers do. But apparently, they don't, because too often I hear writers saying "I got them to pay me $20 for the gig!" Wow. Twenty bucks to work for two days.

    And again I ask where their paper hat is, for what job is paying more at that point?

    So yes, we agree. :))

    Reply
  10. Lori Avatar
    Lori

    I meant $1/article. Sheesh, don't type before caffeine takes hold! LOL

    Reply
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