Skip to content

Words on the Page

a freelance writing resource.

Menu
  • Blogs Worth Reading
  • Courses
  • Ebooks
  • Free Writers Worth eBook
  • Guest Posting Guidelines
  • Home
  • Marketing 365
  • Monthly Assessment
Menu

Convincing Them You Don’t Suck

Posted on by lwidmer

Ever have one of those clients who is with you all the way…until they show your editing or writing work to a friend, neighbor, pastor, or checkout clerk and suddenly you’re that fool they’re wasting money on? Having had my fair share of those in the past, I’ve amended my contracts to avoid it. If…

Read more

How Perfect is Too Perfect?

Posted on by lwidmer

Lorraine Thompson at MarketCopywriter Blog talked last week about perfection as a time sink. What I love about her post is that she’s tapped into the most common fear we as freelancers have – not getting it right the first time. Her reminder is that the writing process is just the first step, that we…

Read more

Worthy Tip: Say No

Posted on by lwidmer

Oh, that’s the word we don’t use enough, isn’t it? We say yes to nearly every client who graces our email or jingles our phones. So why do we do that? My theory – it’s because we love acceptance, or, more likely, we hate rejection. If the client spells out the terms, even if we…

Read more

Monthly Assessment: March 2010

Posted on by lwidmer

Before I get going, have you seen Google’s news? It’s hilarious and kudos to them for picking up on an ongoing story, and for the impeccable timing. What a great way to start a busy Thursday. No fooling here, March was a mighty busy month. Another month of shooting past the monthly earnings target. I…

Read more

What We Don’t Do

Posted on by lwidmer

An open letter to clients – Dear Clients: We writers love you. We appreciate the trust you place in us every time you hand us your projects and agree to pay for a higher level of service. We do that, too. We match your project needs with your voice, your intended message, and your audience….

Read more

From the Ashes

Posted on by lwidmer

It’s quite a coincidence that I live in Phoenixville, a town that celebrates the legend of the Phoenix every year. A coincidence because the freelancer’s life is a lot like that. No? You’ve never lost a client only to gain a better one or have a new opportunity arrive at your doorstep? I bet you…

Read more

Averting Tension or Disaster (or both)

Posted on by lwidmer

The top stressors in life: marriage, divorce, death, moving, new job, new baby, loss of job… Then there are the small stressors – an April 15th deadline for not one, but four related projects (one rather massive) and relatives appearing the week before and staying for an unstated amount of time. Oh, and let’s just…

Read more

Planning for the Obvious

Posted on by lwidmer

This month, two clients dropped projects that netted me over $1K monthly. I saw it coming, too. No, they never said they were thinking about it, but the vibe was there. You know that vibe – it starts with communication waning or disappearing altogether. Emails go unanswered. Same with phone calls. Invoices get paid, but…

Read more

Worthy Tip: Know No Limits

Posted on by lwidmer

Avid Writer Kimberly Ben blogged about taking on low-paying work and then never letting go of it. Urban Muse Susan Johnston blogged this past week about the steady freelance gig. Both ladies came to the same conclusion: the steady paycheck is not always the mother lode we think it is. I agree totally. I had…

Read more

The Writing Chameleon

Posted on by lwidmer

This is going to sound like really strange advice coming from me, the proponent of finding your voice and refining it to its own uniqueness. Yet it’s advice that may save your career someday – Mock your clients. I don’t mean point, laugh, and tell them their mothers dress them funny. I mean get inside…

Read more
  • Previous
  • 1
  • …
  • 181
  • 182
  • 183
  • 184
  • 185
  • 186
  • 187
  • …
  • 267
  • Next
  1. Eileen Avatar
    Eileen

    It's common in my gigs for me to have to hit a certain tone. It's usually explicit up front: "This has to be in the voice of so-and-so." That's because there's usually a personality behind the brand. I'm really good at getting the voice, and I couldn't tell you how. If I can interview the "guru" or read enough of their stuff, I just absorb it unconsciously. If the client isn't sure what the tone should be, I ask questions like: "If there were a spokesperson for this product, who would it be? Whose voice would you hear in your head?" The answer to that question is tremendously helpful in shaping the tone of the copy.

    Reply
  2. Dr John Peragine Avatar
    Dr John Peragine

    I run into this all the time and it can be frustrating. Sometimes I client will hire me to ghost write for them, hand me someone else's book and want a relatively identical book with the other person's voice. The more frustrating thing is when I am expected to ghost write something and the client keeps returning it and says it does not sound like they wrote it. Of course, you can guess what my obvious reply is. When I ask for samples to try to get a feel for what they are talking about, many times they do not have any. I really try to avoid these jobs because I cannot literally crawl in someone else's head.

    Reply
  3. Devon Ellington Avatar
    Devon Ellington

    that's where being a playwright comes in handy. I can mimic any speech pattern.

    It helps in speechwriting — I can listen to someone for 10 minutes and write so it sounds like they're making it up on the spot.

    Reply
  4. Amie Avatar
    Amie

    The slogan for my freelancing business is "Your message, your voice, my words." Same idea, I guess!

    Reply
© 2026 Words on the Page | Powered by Minimalist Blog WordPress Theme