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Writerly Misinformation

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What’s on the iPod: Unbelievable by Diamond Rio Rough day yesterday. It wasn’t that the work was difficult. It was that everything transpired to get in the way. Simple Math: Two client phone calls withing one and a half hours = nothing getting done until noon. Impromptu call from a client = another 30 minutes…

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Recovery from Weekends

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What’s on the iPod: Demons by Imagine Dragons Did you ever have a weekend where you were exhausted and happy to sit back down at the computer on Monday? It was a great weekend –I ran a ton of errands on Saturday, cleaned, decorated, weeded the front path and garden, and wore myself out physically….

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Serenity Now!

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What’s on the iPod: I Met Him on a Sunday by Labelle and Laura Nyro There’s still time to register! The 8 Top Tax Strategies for Freelancers webinar, being held Thursday, November 8th at 3 PM ET, is just $69.95. For that, you’ll get close to $375 worth of goodies, plus a month’s membership in…

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How Poetry Makes Us Better Business Writers

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What’s on the iPod: Lonely Boy by The Black Keys Is it even possible that I’m digging out from under this pile of work? Really? I’m afraid to say anything for fear one more thing comes in that threatens to stretch today into another 10-hour day. For now, I’m not exhaling – optimism is for…

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Business Planning

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What’s on the iPod: Steady, As She Goes by The Raconteurs Done. One project down, two to go. The big one is finished, the next smaller big one (how’s that for adjective overload?) is this morning’s job, and the two smaller ones will come this afternoon. I doubt I’ll finish the bigger of the projects,…

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Redistribution & Your Client: What Would You Do?

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What’s on the iPod: All at Once by The Airborne Toxic Event What a busy day! I worked on one project –one that isn’t quite finished — and I have two waiting in the wings. How bad was it? I was sitting here at 8 pm taking my online courses. Today will be full-on work. I…

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Tears, Smiles, and Money

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What’s on the iPod: Ten Thousand Words by The Avett Brothers Sometimes the busy weekends can be busy in good ways. After a slightly rocky beginning, my weekend ended on a high note. Friday night I barely remember. I stepped away from this computer exhausted, having had a week that started before 9 am and…

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Friday Randomness

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What’s on the iPod: Hypocritical Kiss by Jack White Last day to save! Sign up for the 8 Top Tax-Saving Strategies for Freelancers webinar and get $25 off the price! Just $49.95 gets you money-saving tax advice, and over $374 worth of goodies! Sign up here. Just $49.95 — less than you pay for cable! A…

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Entrecard, Exitcard

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What’s on the iPod: Hardliners by Holcombe Waller Ready for tax season? It’s not too early to learn how to save big on your taxes with some smart deductions and simple record-keeping. Join guest presenter Julian Block for a special webinar – 8 Top Tax-Saving Strategies for Freelancers sponsored by Anne Wayman and me. Julian’s the guy to…

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Marketing Strategy: Reliability

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What’s on the iPod: Runaways by The Killers Ready for tax season? It’s not too early to learn how to save big on your taxes with some smart deductions and simple record-keeping. Join guest presenter Julian Block for a special webinar – 8 Top Tax-Saving Strategies for Freelancers sponsored by Anne Wayman and me. Julian’s the…

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5 responses to “Marketing Strategy: Reliability”

  1. Devon Ellington Avatar
    Devon Ellington
    October 10, 2012

    I do the work, on time and on budget. I don't promise more than I can deliver. I work well with editors. I'm willing to try new things, out of my comfort zone.

  2. Kimberly Ben Avatar
    Kimberly Ben
    October 10, 2012

    You know, a lot of writers underestimate how important reliability is to clients. Just showing up, doing what you promise, following a clients instructions carefully and delivering as promised gets a writer some pretty high marks with clients. Based on feedback from (several) clients I've worked with, a lot of writers fail to do these very simple things.

    The first time a client praised me for being reliable, I immediately reacted like you, Lori, wondering why that first complement wasn't praising my talent as a writer. My reliability has lead to repeat business, so I'm more than content with that attribute.

    I like the way you discuss it as a marketing strategy. Never thought of it that way.

  3. Paula Avatar
    Paula
    October 10, 2012

    I addition to the usual ways (meeting deadlines, exceeding expectations, etc…), I also keep editors or clients appraised of any issues or questions that arise. If there is a question – maybe a key source is unavailable – I'll let the editor know, offer a couple possible ways to handle it, then ask how they'd like me to proceed.

  4. Anne Wayman Avatar
    Anne Wayman
    October 10, 2012

    Lori, you and I test each other's reliability a lot with the 5 Buck Forum etc. We're both pretty good at it… and I'm always surprised when someone isn't.

  5. Lori Avatar
    Lori
    October 10, 2012

    Kim, I've learned to live with the compliment, too. 🙂

    As you mentioned, it's something that gets you repeat business. So it's definitely a marketing strategy!

    Paula, that's a biggie. If they know what you're up to, they're not sitting there worrying or making up scenarios in which you're the incompetent, uncommunicative writer.

    Anne, I'm still surprised that we have each other's back so well. You're just a good partner! 🙂

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