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Author: lwidmer

The Well-Fed Craft: An Interview with Peter Bowerman

Posted on by lwidmer

If you’ve been around my blog any length of time, you know I rarely promote anything. But once in a while, something comes along that is just so good, I feel if I don’t promote it, I’m doing you guys a disservice. Such is the case with anything Peter Bowerman puts out. His latest offering…

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The $100-a-Day Freelance Shell Game

Posted on by lwidmer

What I’m listening to: Laminated Cat by Jeff Tweedy There’s a bit of a disturbing trend in freelance writing, and it’s pointed at new writers and those who are struggling. It’s the lowering-of-the-bar promise. In one week, I saw four different blog posts tweeted out, full of can-you-believe-it exclamations about how much money you, freelance…

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Free Advice Friday: This Job Not That Job

Posted on by lwidmer

I spent this week stewing about not being able to head to Ontario. It’s my own fault. I said yes to too many projects and didn’t turn down appointments when I should have. So I have to wait a few more weeks to get the hell out of here and get a much-needed break. Meantime,…

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Coaching on Purpose: Interview with Anne Wayman

Posted on by lwidmer

Happy Solstice! This is one of my favorite days of the year — the longest day. If it’s not pouring down rain like it has been all spring, I’ll be spending the first day of summer outside until the sun goes down –which takes it longer today than any other day of the year. Today…

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The Freelance Writing Location Myth

Posted on by lwidmer

I was on Twitter last week when I noticed a study by HubStaff that talked about freelancers and earnings. Some interesting things in there, and not all of them I agree with. Here’s one that stood out: The rates that freelancers charge are highly dependent on location, discipline, and experience, so it’s impossible to provide average…

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Free Advice Friday: This Job Not That Job

Posted on by lwidmer

  Time once again for Free Advice Friday, so named because I just like the alliteration. This time, we had competition for the world’s worst lousy offer of the week, but Sharon Hurley Hall sent what is possibly the worst job of the year. I give you the job you should avoid at all costs:…

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Technology Tuesday: Microsoft Tools You Didn’t Know You Had

Posted on by lwidmer

A little off-topic today, and a little late. But useful! Always useful. Apple fans, don’t run away. If you use Word, some of this could apply to you. I’m a huge fan of Microsoft products. Yes, they have their problems, such as my recent issues with what I assume is my new wireless keyboard opening twenty…

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The Freelance Money Flow

Posted on by lwidmer

What I’m listening to: Show Me The Way by Peter Frampton I was reading a conversation recently among newer writers talking about waiting for that next check to show up. Boy, do I remember those days. And on rare occasion, I still have that same feeling. It’s uncommon though, amen. It’s also one of the…

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The Power of Being Busy

Posted on by lwidmer

What I’m listening to:  Shape of You by Ed Sheeran Quite a busy week for me. I’m not overrun with work, but I’m working on projects that require a little more time and energy. The work keeps flowing, too. I had a conversation a few months back with a potential client that would have landed…

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Guest Post: Freelance Writing Blogs Done Right

Posted on by lwidmer

Remember how I mentioned on Friday the frustrations I’m having with AOL mail? Well, the situation in which AOL is randomly selecting emails to put in the Spam folder has affected you, too. Jenn Mattern offered last week to give me one more guest post, which was to appear on May 31st. And she delivered….

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  1. Cathy Miller Avatar
    Cathy Miller

    Killer post per usual, Jenn. So many gems and you don’t even have to dig for them. 🙂

    Reply
    1. lwidmer Avatar
      lwidmer

      Right there. That’s why this post resonates with me. It’s like a mini-course on how to do it.

    2. Jenn Mattern Avatar
      Jenn Mattern

      Thanks Cathy. 🙂

  2. Paula Hendrickson Avatar
    Paula Hendrickson

    When I set up my website last year, I decided to include a blog but had no idea what to do with it, for many of the reasons you listed above. Only now do I realized it was because I was thinking of it as a freelance writing blog, not a freelance writer’s blog. That’s quite a mind shift. Thanks!

    Funny that as I was reading I kept visualizing examples from Cathy’s blog—from her Simply Stated branding to the various types of posts she does and her calls to action. Cathy gets a gold star, I guess.

    I also LOVED the tip about Explainer videos. I see them all the time, and despite script writing being my favorite form of writing personal projects, it hadn’t crossed my mind that writing explainer videos could be another type of freelance gig. I will be looking into that. Thanks, Jenn.

    Reply
    1. Cathy Miller Avatar
      Cathy Miller

      You are too kind, Paula. 🙂 I have been exploring videos (as evidenced by my 1st short one a few posts ago). I plan on doing more because I love script writing, too, although I’ve not done it for a client -yet. 😉

    2. Jenn Mattern Avatar
      Jenn Mattern

      Absolutely. That post I’m slowly working on to feature the best examples — Cathy’s is always the first that comes to mind. She really gets her target market. 🙂

      Good luck with the explainer videos. Seems to be quite the growing market!

  3. Dana Ford Avatar
    Dana Ford

    As usual, top-shelf info from Jenn. No surprise there. 😉

    Reply
    1. lwidmer Avatar
      lwidmer

      None at all. 🙂

    2. Jennifer Mattern Avatar
      Jennifer Mattern

      Thanks Dana.

  4. Sharon Hurley Hall Avatar
    Sharon Hurley Hall

    Great info as always, Jenn. On my client-facing blog, I’ve been moving from simply publishing lists of portfolio items (necessary, but boring) to including articles clients can use. Good reminder about CTAs. I need to go back and add them to most of the posts (though I almost always remember to put them on external content).

    Reply
    1. Jennifer Mattern Avatar
      Jennifer Mattern

      Sorry I missed this before Sharon.

      It sounds like you’ll have a great mix of posts coming up. 🙂 I’ve been doing this so long for clients that I have no excuse, but I still frequently forget about CTAs on my own client blog. Fortunately there’s not much there. Due for some copy updates this week, then I’ll spruce up old posts before resuming with the new planned schedule there. I took my first real hit in Google in years with their last algorithm update. They seem to be prioritizing those stupid race-to-the-bottom bidding sites and such over actual individuals now (noticed that in the general freelance writing niche too). It’s a shame. But blogging always helps with that one, so back to it soon!

  5. Nikki Avatar
    Nikki

    Holy info bomb batman! This is a great post. I’ve let my freelance writer blog just tank in the last two years. I do believe there’s hope for me to resurrect it with Jenn’s advice.

    Killer post as always.

    Reply
    1. Jennifer Mattern Avatar
      Jennifer Mattern

      Thanks Nikki. It’s never too late! 🙂

    2. lwidmer Avatar
      lwidmer

      LOL — great comment, Nikki! It is an info bomb, isn’t it?

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