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Author: lwidmer

4 Ways to Write Controversial Topics

Posted on by lwidmer

Mark your calendar: The next Writers Worth Twitter Chat happens Tuesday, October 16th at 11 am ET! Join Paula Hendrickson and me for a fun and informative chat. Use the #WWMChat hashtag to be part of the conversation!   Today, I’m refining a pitch to a magazine that could, under many circumstances, be rejected. It’s…

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Writers Worth: The Power of No

Posted on by lwidmer

Don’t miss the next Writers Worth Twitter Chat! Join Paula Hendrickson and me on October 16th at 11 am ET using the hashtag #WWMchat Didn’t I promise you some Writers Worth love throughout the year? Here you go. Saying no. If you do an internet search on how to say no to clients, you’re going…

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Freelance Writer’s Guide to Sticking Up for Yourself

Posted on by lwidmer

I was talking with Joy Drohan the other day about our monthly assessments. Joy and I are accountable to each other for what we do and earn. (If you’ve not held yourself accountable for your freelance writing efforts, I highly recommend it. And I’ll be starting the Monthly Assessment posts back up here soon, so…

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Boredom and the Freelance Writer

Posted on by lwidmer

Bored. I’ve felt that in the past with a few projects, particularly strings of projects that are just. The. Same. Thing. I get that way when I feel they’re too manicured, so to speak — when the client is too intent on massaging every word, dumbing it down, or creating what turns out to be…

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The Freelancer’s Self-Assessment Guide (or what I learned from a week in the woods)

Posted on by lwidmer

To say it was a good week away would be a stretch. It was relaxing. It was necessary. But it was full of memories and, for me, tears. Maybe the decision to head to the cottage in Ontario right after a memorial for my father wasn’t the best idea. It was all too raw yet….

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5 Ways to Vet Freelance Writing Advice

Posted on by lwidmer

I’m still up north enjoying what I hope is a rain-free week. I’m so over the weather in the Northeast. Today, let’s talk about freelance writing advice. In particular, those who give it, and those who give it and have no business doing so. Take a look at Twitter, LinkedIn, Facebook, or any social media…

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7 Lousy Marketing Tactics (and how to fix them)

Posted on by lwidmer

I’m in Ontario at the moment, enjoying the company of family. But I’ve dug into the archives and left something for you to ponder. Marketing sins. We’ve all seen some pretty awful marketing tactics. We’ve also probably made our own mistakes. Like the writers who tout constantly their one success that everyone can do (and…

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Getting Freelance Writing Prospects to Yes

Posted on by lwidmer

Today, I’m out of here. I’m traveling back home for a final goodbye. There’s a memorial picnic happening in my father’s honor. The tent has been delivered, food has been made, photos printed. Tomorrow, the memories come out. Then on to Ontario. Somehow, it just seemed fitting to head to his favorite place after giving…

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The Writing Pitch, Perfected

Posted on by lwidmer

Not long ago, we had a salesperson come to the house for a product demonstration/sales call. The appointment was set for 11 on a Saturday morning. At 6:30 pm, we ended the sales pitch. And it was the third or fourth time we’d ended it. We’d missed both lunch and dinner. I was seriously worried…

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Free Advice Friday: The Freelance Work You’re Missing Out On Right Now

Posted on by lwidmer

I’m sitting here in an unusual situation — I’m between projects. So what am I doing about it? Nothing. For the moment, anyway. I have three projects for this month that are in what I call “wait mode.” One can’t be completed without further input, due next week. The other two can’t be started until…

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  1. devon ellington Avatar
    devon ellington

    I try to send out LOIs a few times a week. Just so people get to know me and what I do.

    I follow up on past clients once every quarter, or on LOIs where the response was “Not now, but maybe in the future.”

    I haven’t been pitching enough to magazines, but I intend to fix that this month!

    Reply
    1. lwidmer Avatar
      lwidmer

      I’m guilty of the same, Devon. I really do need to keep reaching out if only to make acquaintances.
      I like that you follow up every quarter. My own follow up has been a bit more sporadic, so I think I’ll adopt your method.

    2. Devon Ellington Avatar
      Devon Ellington

      I’d say most of my new clients come because I’ve sent steady follow-ups over a period of time, and they’re now familiar with my name. Cold direct mail (or email) gets about a 1-3% response, but the quarterly follow ups can garner as much as a 25% response.

      And mailed post cards get a higher response than emails.

      Which I thought was interesting.

    3. Oleg Gordeev Avatar
      Oleg Gordeev

      Devon, great comment on the importance of follow up! It seems the real purpose of any first cold e-mail is not to get a job but to scout. Particularly, to find out the name of a contact person for further follow-up.

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