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Author: lwidmer

How Perfect is Too Perfect?

Posted on April 5, 2010 by lwidmer

Lorraine Thompson at MarketCopywriter Blog talked last week about perfection as a time sink. What I love about her post is that she’s tapped into the most common fear we as freelancers have – not getting it right the first time. Her reminder is that the writing process is just the first step, that we…

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Worthy Tip: Say No

Posted on April 2, 2010 by lwidmer

Oh, that’s the word we don’t use enough, isn’t it? We say yes to nearly every client who graces our email or jingles our phones. So why do we do that? My theory – it’s because we love acceptance, or, more likely, we hate rejection. If the client spells out the terms, even if we…

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Monthly Assessment: March 2010

Posted on April 1, 2010 by lwidmer

Before I get going, have you seen Google’s news? It’s hilarious and kudos to them for picking up on an ongoing story, and for the impeccable timing. What a great way to start a busy Thursday. No fooling here, March was a mighty busy month. Another month of shooting past the monthly earnings target. I…

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What We Don’t Do

Posted on March 31, 2010 by lwidmer

An open letter to clients – Dear Clients: We writers love you. We appreciate the trust you place in us every time you hand us your projects and agree to pay for a higher level of service. We do that, too. We match your project needs with your voice, your intended message, and your audience….

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From the Ashes

Posted on March 30, 2010 by lwidmer

It’s quite a coincidence that I live in Phoenixville, a town that celebrates the legend of the Phoenix every year. A coincidence because the freelancer’s life is a lot like that. No? You’ve never lost a client only to gain a better one or have a new opportunity arrive at your doorstep? I bet you…

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Averting Tension or Disaster (or both)

Posted on March 29, 2010 by lwidmer

The top stressors in life: marriage, divorce, death, moving, new job, new baby, loss of job… Then there are the small stressors – an April 15th deadline for not one, but four related projects (one rather massive) and relatives appearing the week before and staying for an unstated amount of time. Oh, and let’s just…

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Planning for the Obvious

Posted on March 26, 2010 by lwidmer

This month, two clients dropped projects that netted me over $1K monthly. I saw it coming, too. No, they never said they were thinking about it, but the vibe was there. You know that vibe – it starts with communication waning or disappearing altogether. Emails go unanswered. Same with phone calls. Invoices get paid, but…

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Worthy Tip: Know No Limits

Posted on March 25, 2010 by lwidmer

Avid Writer Kimberly Ben blogged about taking on low-paying work and then never letting go of it. Urban Muse Susan Johnston blogged this past week about the steady freelance gig. Both ladies came to the same conclusion: the steady paycheck is not always the mother lode we think it is. I agree totally. I had…

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The Writing Chameleon

Posted on March 24, 2010 by lwidmer

This is going to sound like really strange advice coming from me, the proponent of finding your voice and refining it to its own uniqueness. Yet it’s advice that may save your career someday – Mock your clients. I don’t mean point, laugh, and tell them their mothers dress them funny. I mean get inside…

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Finding the Right Experts

Posted on March 23, 2010 by lwidmer

A treat for you guys today: our own Dr. John Peragine gives us a primer in where to look for expert sources and what the experience has been like for him. Thanks, John! Finding the Right Experts As a writer, there are times when you will need to seek an expert to help you with…

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  1. CFD Trade Avatar
    CFD Trade
    March 23, 2010

    Thank you for this post. It really helps to think that even those who are already expert in their own field still seek the opinions of others.

    Reply
  2. Dr John Peragine Avatar
    Dr John Peragine
    March 23, 2010

    I totally agree CFD. I think it adds credibility to what we are saying.

    Reply
  3. Devon Ellington Avatar
    Devon Ellington
    March 23, 2010

    I've got HARO on my list, but haven't yet used them.

    I often contact museums and/or universities with specialists in whatever field I'm researching. They tend to understand what I'm looking for, and they love to talk about their specialties. They're also great at pointing me towards other types of research I might not have found on my own.

    Reply
  4. Paula Avatar
    Paula
    March 23, 2010

    I've had mixed results from HARO. One time they sent my request through and I got some great responses. Another time, they rejected my request. I read their guidelines but couldn't understand why they rejected one request and not the other – different articles for the same website.

    So I e-mailed to ask what the problem was. After all, they'll let bloggers send requests, so shouldn't a site that has thousands of readers throughout the US and Canada qualify, like it did a few months before? They said they don't allow people writing for subscription sites to submit requests. They'd done it before, and I didn't see anything in their guidelines about subscription sites. Go figure.

    I've also used PR Newswire, but that tends to draw a lot of unrelated pitches. exactly how can an author of a book about sales be an expert for my article on how to help your dog recuperate from major surgery?

    That's why 90% of the time I tend to go through publicists. A publicist at a large company or a university can pinpoint the best experts they have for my particular article.

    Now I need to go prepare for the arrival of my new refrigerator!

    Reply
  5. Dr John Peragine Avatar
    Dr John Peragine
    March 23, 2010

    So where do you go Devon to find publicists? Do you cold call?

    Reply
  6. Lori Avatar
    Lori
    March 23, 2010

    I use PRN Media. I find more than enough help there. Yes, like Paula says you do have to weed through it sometimes, but I have a weird specialty that not everyone's dying to talk about. That helps! LOL

    I use association experts, too. Sometimes they have exactly the expert or statistic I need.

    Reply
  7. Dr John Peragine Avatar
    Dr John Peragine
    March 24, 2010

    Thank you so much Lori for allowing me to guest blog. It was a pleasure.

    Reply
  8. Lori Avatar
    Lori
    March 24, 2010

    Thank you, John! It was great having your expertise here.

    Reply
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