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Author: lwidmer

A List of Favorites

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What’s on the iPod: Imagine by Jack Johnson Today is fun day here on the blog. It’s not a day to worry the details (though I’ll probably do that with client projects). Instead, I’d love to share some of my favorites of 2012. Let’s start with music. Every post has a song I’m currently listening…

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The Virtual Networker

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What’s on the iPod: Ooh La La by Counting Crows I’m currently operating in a fog of Alka Seltzer Plus and Mucinex — welcome to cold season. Luckily the workload is relatively light this week. And luckily for you germs aren’t transmitted over the Internet (not human germs, anyway). So what makes marketing different from…

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The Point of Social Media

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What’s on the iPod: Chloe by Grouplove Photo: The Next Web Quick note — you’ll notice the word verification is back for comments. Had to do it. I was inundated with spam comments in the past two weeks (over 5,000 of them), and I’m thinking it’s time to get the spammers off my scent for…

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Death to Buzz Words

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What’s on the iPod: Still and Always Will by Vintage Trouble So far, so great this week. A massive, typically unwieldy project has been delivered to the client and the invoice is being processed. Also, I’m on top of an article assignment. All interviews are done and I’ve written the opening paragraphs. The rest is…

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3 No-nos of Networking

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What’s on the iPod: Love Interruption by Jack White Hockey is back! Even if it’s an interrupted season, I’ll take it. I love hockey as much as (if not more than) football. Amen for the end of the lockout! I won’t wax on about what I think about the entire mess because it’s boring for…

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Your Online Marketing Kit

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What’s on the iPod: The Last Time by Taylor Swift Well, 2013 is starting slow, but I see looming a ton of potential projects that, if they all are assigned, could have me scrambling for extra hours in the day. Right now, I’m working on one article and a few small PR projects, which is…

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Monthly Assessment: December 2012

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What’s on the iPod: Too Close by Alex Clare Happy 2013! I’m writing this ahead as I’m trying not to spend two days in a row in front of the computer (no vacation if I’m constantly connected), so I hope we avoided a fiscal cliff, I hope the ball dropped without the Mayans’s oversight causing…

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Your Resolve

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What I’m reading: Ready Player One by Ernest Cline What’s on the iPod: Babel by Mumford & Sons LAST CHANCE: Today is your last chance to start 2013 with your discounted copy of MARKETING 365.  For just  $5.95, you get daily strategies that are easy to use and can help you get real results. Click on…

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Post-holiday Lull

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What’s on the iPod: Conductor by We Were Promised Jetpacks Extended until December 31st: SALE on my ebook Marketing 365 — start 2013 with 365 daily marketing strategies to help increase your business and your earnings! Now just $5.95. Use the coupon code to the right for your discount! —- How is your holiday? What are…

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What Shade of Gray Are You?

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What’s on the iPod: Old, Old Fashioned by Frightened Rabbit What are you giving yourself this holiday? Download your copy of my Marketing 365 ebook, filled with a year’s worth of marketing strategies, before December 24th and get it for just $5.95. Use the coupon code ZZ63V at checkout. —– It’s a slow time of year, so I’m able to…

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