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Author: lwidmer

Monthly Assessment: March 2013

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What’s on the iPod: 5 Years Time by Noah and the Whale I don’t know why it feels like March was shorter than February, but there you go. This month’s assessment raced up on me — so much so I missed it entirely. But we’re not going to overlook it. That woudn’t be helpful, would…

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How to Be Stupid at Marketing Yourself

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What’s on the iPod: The Air Near My Fingers by The White Stripes Did you have a nice Easter/nice weekend? Ours was lovely. Saturday was sunny and warm enough to go into the garden. I pulled up as much whitlow grass as I could find, and we cleaned up twigs. Saturday night was church, as…

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Idea Thievery

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What’s on the iPod: Ghosts That We Knew by Mumford & Sons (clickable link!) Last chance, people! The 8 Steps to Conference Marketing Success e-course is about to disappear. Register by Monday, April 1st to reserve your spot in this self-study course designed to teach you how to attend a trade show and win new clients….

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When to Give it Away

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What’s on the iPod: Life by The Avett Brothers In 6 days, it will be gone. 8 Steps to Conference Marketing Success self-study course: Broken out into easy-to-follow sections, the course shows you every step in the process of marketing at conferences. You’ll learn how to choose a conference, when and what to communicate with potential…

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4 Ways to Put More Marketing Cash in Your Pocket

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What’s on the iPod: Through My Prayers by The Avett Brothers One more week to sign up! 8 Steps to Conference Marketing Success self-study course: Broken out into easy-to-follow sections, the course shows you every step in the process of marketing at conferences. You’ll learn how to choose a conference, when and what to communicate with…

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Marketing and Your Image

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What’s on the iPod: Hypnotize by The White Stripes There’s still time to join the 8 Steps to Conference Marketing Success self-study course!  Broken out into easy-to-follow sections, the course shows you every step in the process of marketing at conferences. You’ll learn how to choose a conference, when and what to communicate with potential clients, and…

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6 Ways to Get More from Your Marketing

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What’s on the iPod: Cruel and Beautiful World by Grouplove Want the highest return on your marketing investment? A recent survey of Chief Marketing Officers at Fortune 1000 companies showed that in-person meetings and events delivered the highest return on investment than any other marketing effort. One place to find a concentration of potential clients is the conference.That’s the…

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Oh, My Aching…

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What’s on the iPod: Nothing again — getting the car back today Want the highest return on your marketing investment? A recent survey of Chief Marketing Officers at Fortune 1000 companies showed that in-person meetings and events delivered the highest return on investment than any other marketing effort. One place to find a concentration of potential clients is…

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All Things Green and Otherwise

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What’s on the iPod: Nothing. Car is in the shop. 🙂 Slieve League, County Donegal What a nice week it’s been! I connected with not one, but three new clients, and I completed a draft and provided another client with an outline. I have yet to actually speak with the third client, but given the…

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4 Places to Spend Your Marketing Budget

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What’s on the iPod: Today’s Cross by Frightened Rabbit New Self-Study Course: Learn how to market and gain clients by attending conferences! Limited-time offer on the 8 Steps to Conference Marketing Success e-course — plus a one-month membership to the 5 Buck Forum! Click here to get started now. I don’t know about you, but it usually takes me…

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