What’s on the iPod: Right. We’re having fun!
Still on a mini-vacation and hopefully having a great time (I suspect so).
Because it’s Friday and because I’m not here, I decided to share one of the marketing strategies from my Marketing 365 book. Thanks to everyone who bought it (got my first check on Monday!), and to everyone who reviewed it and loved it. Well, even if you reviewed it and didn’t love it, thank you. I appreciate the effort.
This strategy comes as I’m hopefully relaxed and bumming around in my fishing clothes.
Strategy #102. Simplify.
Review your marketing materials to make sure you’re stating
the following clearly:
the following clearly:
– Your product or services
– How it works (or the process you use to deliver your
services)
services)
– How you can benefit your clients
– How to get in touch
Do your materials say these things simply and up front? If
it’s too complicated to understand, they won’t buy.
it’s too complicated to understand, they won’t buy.
How do you simplify your marketing, either materials or efforts? What seems to work best for you?
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