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Monthly Assessment – February

Posted on February 27, 2009 by lwidmer

The week started slowly, but thanks to Wednesday and Thursday, my brain is now smoking and needing a rest. That’s why today is my mental health day and no one beyond my family will be able to locate me quickly. That I’m considering hiding from the homeward-bound college kids is proof I’m toasted.

It’s that time again – time to bare our journalistic souls and share how our month went in terms of earnings, work, and marketing. Here’s my report:

Earnings –
A quick glance at the totals shows I’ve sent out $5K in invoices. Why did it feel like I did nothing? I sat idle for I’d guess about 5 or 6 days this month, but the numbers are saying I was busy.

Work –
Like I said, I sat idle a few times. I didn’t work as hard (that’s a good thing) except for a few odd days with back-to-back deadlines, but I still met my earnings target. And here’s another odd thing – I never thought I’d ever type the words “earnings target” in relation to me. Goes to show even we math-averse people can get it eventually.

Marketing –
I didn’t go crazy on marketing this month, but I sent out a few queries to new markets. My targets have been publications right now as they seem to be the only ones still needing material and still paying. I sent out a few responses to ads (and was disappointed twice), and I contacted three or four existing clients and pitched some new ideas. One idea I plan to develop into a mock project and present it to the reluctant client, hoping to sway favor in my direction.

Bottom line –
I could’ve marketed more in January and filled those idle days. I could’ve put more time into marketing this month, too. Both areas of improvement.

That’s my report. How did you do?

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6 thoughts on “Monthly Assessment – February”

  1. Devon Ellington says:
    February 27, 2009 at 1:34 pm

    February kind of sucked on the work front. There was a lot of bait-and-switch stuff.

    On the positive side, I had the opportunity to create a new prospect list and work on targeting them, but I won’t see the results for awhile.

    Add in my being sick and now Elsa being sick, and it was a tough month.

    You know it’s weird when the fiction brings in more than the business writing.

    What can I say? “Buy My Book, Help My Cat”, right? 😉

    Reply
  2. Irreverent Freelancer says:
    February 27, 2009 at 5:25 pm

    I’m actually scared to do invoicing this month. January was way off the mark for me and February is destined to be as well. It couldn’t be helped, though, and I guess I should feel fortunate that, so far, it’s personal matters, not recession-related ones, that are to blame.

    Reply
  3. Angie Ledbetter says:
    March 1, 2009 at 1:32 pm

    Didn’t do too hot with writing goals for Feb. on the manuscript, but did great on smaller goals dealing with poetry and other submissions/writing. Glad it’s a new month!

    Reply
  4. Ruthibelle says:
    March 1, 2009 at 11:24 pm

    Boy, February was so-so… But MArch here i come!!

    Reply
  5. Gabriella F. says:
    March 2, 2009 at 4:29 pm

    Thanks, Lori, for being so open. In return, I’ll do the same.

    My Feb. was just like yours, about $5,000. However, Jan. was blockbuster, and March is crazy blockbuster (both nearly double Feb.), so I haven’t freaked out.

    However, you’re doing way better than I in marketing. I haven’t seen anything that’s worth my time responding to, and I’ve become so busy I haven’t had a chance to send out any new queries to pubs.

    Thanks for reminding me that I can’t be lax.

    Must make new contacts.

    Reply
  6. Lori says:
    March 2, 2009 at 4:34 pm

    Gabriella, that’s fantastic! It feels so good to have a lucrative start to the year. Makes those July/August droughts bearable.

    Reply

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  1. Devon Ellington Avatar
    Devon Ellington
    February 27, 2009

    February kind of sucked on the work front. There was a lot of bait-and-switch stuff.

    On the positive side, I had the opportunity to create a new prospect list and work on targeting them, but I won’t see the results for awhile.

    Add in my being sick and now Elsa being sick, and it was a tough month.

    You know it’s weird when the fiction brings in more than the business writing.

    What can I say? “Buy My Book, Help My Cat”, right? 😉

    Reply
  2. Irreverent Freelancer Avatar
    Irreverent Freelancer
    February 27, 2009

    I’m actually scared to do invoicing this month. January was way off the mark for me and February is destined to be as well. It couldn’t be helped, though, and I guess I should feel fortunate that, so far, it’s personal matters, not recession-related ones, that are to blame.

    Reply
  3. Angie Ledbetter Avatar
    Angie Ledbetter
    March 1, 2009

    Didn’t do too hot with writing goals for Feb. on the manuscript, but did great on smaller goals dealing with poetry and other submissions/writing. Glad it’s a new month!

    Reply
  4. Ruthibelle Avatar
    Ruthibelle
    March 1, 2009

    Boy, February was so-so… But MArch here i come!!

    Reply
  5. Gabriella F. Avatar
    Gabriella F.
    March 2, 2009

    Thanks, Lori, for being so open. In return, I’ll do the same.

    My Feb. was just like yours, about $5,000. However, Jan. was blockbuster, and March is crazy blockbuster (both nearly double Feb.), so I haven’t freaked out.

    However, you’re doing way better than I in marketing. I haven’t seen anything that’s worth my time responding to, and I’ve become so busy I haven’t had a chance to send out any new queries to pubs.

    Thanks for reminding me that I can’t be lax.

    Must make new contacts.

    Reply
  6. Lori Avatar
    Lori
    March 2, 2009

    Gabriella, that’s fantastic! It feels so good to have a lucrative start to the year. Makes those July/August droughts bearable.

    Reply
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