His Own Personal Identity Crisis

And it’s a good thing

It’s always exciting to see someone whom you “knew then” reach a milestone. Graphic god and Internet chum Jeff Fisher has succeeded in publishing his book Identity Crisis: 50 Redesigns That Transformed Stale Identities into Successful Brands (available here).

Jeff is truly a branding guru – his list of clients reads like a Who’s Who lineup. And now he’s sharing his brain power with the rest of us. Read his Identity Crisis blog, and don’t forget to check out his other blogs: bLog-oMotives and Jeff Fisher LogoMotives.

Congratulations, Jeff!