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Resources
Guest Post: The Letter of Introduction
When I put the call out for guest posts, there was one person I contacted directly. Paula Hendrickson, better known for her ongoing knitting extravaganza over on Paton’s Blog is a work horse. Okay, more than I think she should be, but hey, if she has the energy, who am I to say? She’s a…
How-to Marketing Tips Revisited
Partly because Avid Writer Kimberly Ben mentioned on her blog that established writers are long on advice on what not to do and short on how to get a respectable career going, I decided to reach into the archives here and remind new visitors that there’s a better way to build a credible writing rep….
Marketing 101: Miscellaneous, Must-Know Stuff About Marketing
Not every marketing technique fits into a specific category, or it deserves another mention. Here are a few posts from the past that can help you with your marketing. The Rule of Seven :This attempts to answer the obvious question “How many marketing kits should I send out?” Adapt it to fit whatever you can…
Marketing 101: Ongoing Marketing
Yesterday’s post was a bit “thick” with information, so today’s will be a bit leaner. The goal isn’t to overwhelm, but to give you a bit of a game plan. We’ve established our client list, mailed our first communication, followed up with phone calls, and now we’re ready to keep these people in the loop….
Marketing 101: The Approach
Now that you’ve located your potential clients, it’s time to make contact. But how? I would strongly advise against contacting folks only through email. Why? Emails are easy to delete and even easier to filter into a Spam box. You need to make sure someone at the appropriate level sees it. We’ll be using email,…
Marketing 101: Finding the Clients
We’ve already established that we’re not finding work online. Just get that idea out of your head right now. So, that begs the next question – where are we finding them? Well, er… online. Let me clarify – we’re not finding jobs online anymore. But the clients are there, and they are waiting for us…