We talk a lot about how to find and win over potential clients for our freelance writing life. What we don’t talk much about is probably more important — How you might be losing that client before you even win them over. But Lori! I sent out a letter of introduction! I told them all…
Letter of Introduction
One Freelance Marketing Tweak to Boost Results
I saw a tweet the other day that, once upon a time, I would have agreed with. These days, however, I know better. The tweet: The reason you’re not seeing success with your LOIs is this: VOLUME. Send 10 times more of them than usual and see what happens next! You know what? That works….
Is Your Freelance Cold Pitch Working? How to tell, and what to do if it isn’t
Everyone and his uncle is in hoarding mode, and things are getting weird. So far, I’ve seen the following shortages: Toilet paper Tofu Live magnolias in pots taller than 2 feet Plain white t-shirts in my size (and under $85) While the tofu was a bit of a surprise, the white t-shirt was just madness….
The Introvert’s Guide to Building a Freelance Writing Business
Don’t you love all the great advice you find on blogs and in articles? If you do all the reading and really absorb what’s being said, you’ll have a great blueprint for achieving a successful freelance writing business. The steps go something like this: Study your market, including prospective clients Write a killer letter of…
Free Advice Friday: The Real Secret to Getting Freelance Work
What I’m listening to: Thunder Road by Bruce Springsteen Yesterday was proof of why I love my job. My kid needed someone to sit at her house and wait for an appliance delivery. My hand went up — hell, I volunteered. So I packed up my Surface and cell phone and moved my work to…
The Letter of Introduction, Simplified
Thanks to everyone who showed up for the Marketing Q&A webinar hosted by Jake Poinier! It was a great conversation and I hope you took something actionable away from it. We promise to do it again soon. We had some really interesting conversation in the webinar, too. With 54 people in attendance, the questions were…
Guest Post: The Letter of Introduction
When I put the call out for guest posts, there was one person I contacted directly. Paula Hendrickson, better known for her ongoing knitting extravaganza over on Paton’s Blog is a work horse. Okay, more than I think she should be, but hey, if she has the energy, who am I to say? She’s a…