business plan | Words on the Page

Business Plan: Write It

Posted on December 10, 2012November 10, 2017 by lwidmer

What’s on the iPod: Trash Tongue Talker by Jack White How was your weekend? Mine was a mixture of a great time and a frustrating situation that kept us from our plans, but I’ll get into that tomorrow. Continuing this month’s theme — business planning — let’s turn our attention to the plan itself. Despite…

Business Planning: SWOT It Out

Posted on December 5, 2012November 10, 2017 by lwidmer

Today’s the day!Don’t miss your chance to organize your 2012 taxes. Join Anne Wayman and me and special guest Julian Block, tax expert extraordinaire, for the 8 Top Tax-Saving Strategies for Freelancers webinar. Special pricing: the one-hour webinar plus nearly $375 worth of freebies for just $39.95! Get your spot before it’s gone: Register here. —- What a good day yesterday. Despite a few…

Business Plan #1: Brainstorming

Posted on December 3, 2012November 10, 2017 by lwidmer

What’s on the iPod: Risk of Change by Holcombe Waller EBOOK SALE: Need a kick in your marketing backside? For a limited time, get the Marketing 365 e-book for just $5.99. And it’s a bargain — you get 365 easy-to-implement daily strategies (one for each day of the year) that can help you gain clients…

Business Planning

Posted on October 17, 2012 by lwidmer

What’s on the iPod: Steady, As She Goes by The Raconteurs Done. One project down, two to go. The big one is finished, the next smaller big one (how’s that for adjective overload?) is this morning’s job, and the two smaller ones will come this afternoon. I doubt I’ll finish the bigger of the projects,…

Your Online Business Planning Session: Part Five

Posted on December 14, 2011 by lwidmer

A good deal of work to do yesterday, part of which included preparing invoices. Love that part of the job! Today is a bit of invoicing as well, along with lining up more work for January. I suspect I’ll be really busy anyway, but just in case. Never stop marketing. Where have you heard that…

Your Online Business Planning Session: Part Four

Posted on December 13, 2011 by lwidmer

So you’ve come a long way in putting together your plan. Feels good, doesn’t it? It will feel better once you secure some business. That brings us to our Marketing Approach Honestly, this post could be a book. In fact, it is. Once I’m done editing it, anyway. So this isn’t going to be a…

Your Online Business Planning Session: Part Three

Posted on December 12, 2011 by lwidmer

I have a new URL! After much stress thanks to WordPress, I customized this URL – you’ll now find this blog at http://www.wordsonpageblog.com/ Update your bookmarks! Great weekend. I managed to act as much like a slug as possible yesterday. I earned it. We had the meditation group over on Saturday, and we spent the…

Your Online Business Planning Session: Part Two

Posted on December 9, 2011 by lwidmer

Yesterday was frustration from stem to stern. I had some unexpected free time, so I spent it trying to move this blog. That set off my usual tech headaches as, one more time, I prove I have no aptitude for anything labeled “easy” or “simple.” My husband surprised me with a date to a hockey…

Your Online Business Planning Session: Part One

Posted on December 8, 2011 by lwidmer

Good day yesterday. I finished the second article and sidebar and was able to invoice something. Finally! I have to get in touch with the other clients today to see where we stand on revisions and invoicing. Time Lori gets paid, I think. I heard you yesterday – you were saying “I have to get…

It’s Nearly 2012: Do You Know Where Your Business Plan Is?

Posted on December 7, 2011 by lwidmer

Good day yesterday. I had an unexpected lull in a pile of work (waiting for interview sources and feedback), so I was able to devote a large chunk of my day to my manuscript. I like where it’s going, and I like that I had time to get the story elements aligned. I had inadvertently…

Devon Ellington

December 7, 2011

I need to redo my business plan. While what I did in 2011 kept my head above water, it's still not the balance I want, so I have to re-adjust how I'm allocating some of the work and go after more clients doing what I like best.

I'm relying too much on the teaching, and, while it's rewarding in many ways, it's also draining, and I need to expand the client base a little more.

Ronda Swaney

December 7, 2011

I'm with Devon…I've got to redo and rebalance. I did well this year, but primarily doing work I just don't enjoy that much. I've set my 2012 income goals and I've raised my rates, but I have to focus on the client list and the marketing. I hope to have some breathing room at the end of this month to do that.

Lori

December 7, 2011

Devon, I was surprised that you had so many drop that class. It's such a great concept.

Ronda, I think you can start right now. Take ten minutes today and focus on something in your plan. Start with income goals. That takes very little time to decide. Then move to rates. Each day, check on more of these off your list. By next week, you'll have it all done and it won't feel like you even broke a sweat. 🙂

Cathy Miller

December 7, 2011

I so love how simple you made this, Lori. And you know how I love simple. 😉

And I also love how Devon and Ronda focus in on balance. After all, isn't that why we went into freelancing? It's such an important element.

A very simple goal I work on every year is working smarter. With the more time I get under my belt, I eliminate tasks that are time-consuming with unsatisfactory gains (such as, financial or promotional gains). Because I am a lover of education, I also have to take a serious look at what I spend on books, eBooks, webinars. I definitely have gotten smarter about that. 🙂

Great post, Lori.

Liz

December 7, 2011

Lori, I've been reading your site for a while, but I think this is my first time commenting. For the past 5 years I've been religious about a business plan, as I've been working full time while I built up my freelance business enough to get off that treadmill. This year I was finally planning the jump for 2012 (income was where I wanted it to be [which is hard to do when you're already working 40 hours a week], client list needed a couple more clients, but that would be do-able with 40 more hours in my week, etc.) and now I am expecting a small bundle in April that has completely thrown off my calculations. Not unplanned, but sort of given up on…
I'm frustrated, since I consider having a business plan the 11th commandment, but there's just so much unknown right now. I'm even afraid to set my monthly income goals, since this is our first child and a giant leap into the unknown (juggling a full-time job with almost full-time freelancing I know. throw a baby into the mix, and I feel like I have no idea what I'll be doing).
And going to full-time freelancing is being put off again, since affording health insurance for a pregnant woman is almost unthinkable. Maybe next year…
If I can keep my clients and income the same this year, I'll be thrilled. Treading water has never looked so good. My question these days is how much can I go down without being completely UNhappy (or sinking) …
Any suggestions?

Lori

December 7, 2011

Cathy, simple is what I do. 🙂 You're very smart to point out the "working smarter" angle. If you pick up one better habit every year, imagine how much stronger your business will be!

Liz, I'm glad this brought you out to comment. 🙂 Sorry you're feeling like a sinking ship. You're not. You're just increasing your crew. 🙂 Babies do tend to play hell on the best plans, don't they? Here's hwat I say:

If your partner has insurance, make the leap. Babies require your attention a lot, but they sleep a lot those first months. They sleep at night and during the day, and it's amazing how much you can get done under the gun when they're napping. Plus when they're older, you can set up their desk next to yours and arm them with office supplies of their own.

I think the toughest part is establishing your boundaries. You can do it. Discuss with your mate the time you'll need to work, arrange now for at least four hours of uninterrupted time each day. Hire a sitter if you have to. Consider this your career because guess what? It is. Treat it like any other job. If you work in an office, you'll still need a sitter, right?

It's a leap into the unknown, but if you and your partner have an undersanding thaty this is your career and you need support and encouragement in order to make it work, you'll do fine.

Keep your eyes open this week and next. I'm going to break all this down so it makes it easier for you to determine if it's the right time for you.

Lori

December 7, 2011

That would be "what" I say, and congratulations on the impending arrival. :))

Liz

December 7, 2011

Lori, Thanks so much. Right now my husband doesn't have health insurance, so we were going to get an individual policy ourselves (that just sounds wrong somehow). Which are even more prohibitively expensive for pregnant women, if you can find one that doesn't have a waiting period. I considered Cobra from my current job, but it's even more than single-payer…
I'm definitely looking forward to your break down!

Paula

December 7, 2011

Maybe I'm weird but I love the last week of the year. I'm typically proud of the fact that I survived one more year as a freelancer, and look forward to new opportunities that will come my way in the coming year. (Yes, I do that all while staring at the Christmas tree, sometimes while sipping hot tea or cocoa, but NOT wearing a dorky Christmas sweater.)

Don't hold me to this, since it will depend heavily on how many new assignments I pick up in coming weeks, but ideally, I'd like to get a new computer by year's end – maximize those business deductions and prepare for a year where my technology isn't chronically out-of-date. But First I need to make sure I have enough in the coffers to cover a couple months with huge heating bills on top of the normal bills. I can't really start a website with my current computer that is incompatible with virtually everything…but in 2012 I want to start my own blog (not about writing, since as Lori's post from yesterday proved, there are already a slew of great writing blogs), start selling some of my hand-knits and hand-crochets on Etsy, etc….

This morning I played hooky and got my hair cut – touseled, with fun shorter layers in back, longer layers in front. Cute, cute, cute!

Lori

December 7, 2011

Thank gawd you're avoiding the sweater, Paula! I think they should be banned. If people insist on banning quality writing, why can't we ban ugly sweaters? And crocs worn in public, for that matter?

If you get a new computer, I swear I'll faint. 🙂