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Weekend Warrior

Posted on by lwidmer

Don’t forget to check out Anne’s and my Webinar with The Urban Muse Susan Johnston. Susan will be giving us advice from her new book LinkedIn Secrets & Success. I’ve read it – it’s a terrific resource. If you sign up, you’re also entered to win your own copy. Please join us. Some weekends just…

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Worthy Advice: Demand More

Posted on by lwidmer

Looking to make the most of LinkedIn? Join Anne and me and special guest Susan Johnston, author of LinkedIn and Lovin’ It for a one-hour Webinar on how to propel your profile and get more gigs. Register here and you have a chance to win a copy of Susan’s book. Good day yesterday. I finished…

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More Competition or Better Odds?

Posted on by lwidmer

There’s plenty that ticks me off when it comes to retailer behavior these days. Customer service is nonexistent (in my area, anyway), companies make excuses, choose to ignore customers or worse, blame them for not doing something correctly. Instead of fixing an issue and retaining customer loyalty, they operate on the “gee, that’s just too…

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The Client’s Client’s Client

Posted on by lwidmer

Ooo, this is a good one: Join Anne Wayman and me, along with our special guest, The Urban Muse Susan Johnston, for LinkedIn Secrets and Success, a one-hour Webinar revealing how you can capitalize on LinkedIn’s untapped potential! For information and registration, click here. Yesterday was slightly more productive than Monday. I managed to get…

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Return of the Demand(ing) Jobs

Posted on by lwidmer

I have no idea why, but I spent the first part of yesterday absolutely exhausted. It was as though I woke up five minutes after going to sleep. Luckily by noon I was able to function better. Didn’t get much done beyond coordinating Anne’s and my next Webinar, but maybe it was smart to avoid…

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Loose Ends, Weekends

Posted on by lwidmer

It was quite the weekend. Baseball (ugh), then football (yay!), and in the middle of it a disjointed plan to escape for a few days that turned out less than successful. Saturday we drove north to the Poconos with a list of B&Bs and an overnight bag. We located the state park, visited the park…

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Keeping Track

Posted on by lwidmer

What we’re talking about on the Five Buck Forum: Where to send the query Another slow day yesterday. I’m thankful for them at the moment because I’m able to catch up on my bookkeeping, desk cleaning, personal writing, and marketing planning. I had one interview yesterday, then I unraveled a few online accounts that locked…

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Bookending

Posted on by lwidmer

How was yesterday for you? I spent it learning how to move this blog, plus trying to get my domain out of the hands of the GoDaddy people. I had plenty of time to do so – a current project is sitting idle until I can get some interviews lined up. Anne and I were…

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Friends in New Places

Posted on by lwidmer

I felt like I was slogging through mud yesterday. Way too many things getting in the way and not enough work. I did get one more assignment from a regular client, but nothing concrete on the three others who were asking about upcoming projects. Soon. Patience. If I say that often enough, I may convince…

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Giving Them Reason

Posted on by lwidmer

Yesterday was a bit of a fractured day. I had a doctor visit in the morning, then an interview in the afternoon with a bit of research scattered about. I managed to get out a few proposals to potential clients, and then off to get groceries. The proposals were something I was pondering all weekend….

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  1. Devon Ellington Avatar
    Devon Ellington

    Specifics are so important.

    I try to find a way to convince them that their lives are better with me in it — but not in an aggressive, arrogant way. I share my enthusiasm for what they do and how I feel it can benefit them.

    Reply
  2. Lori Avatar
    Lori

    Enthusiasm for what they do – that's perfect. 🙂

    You hit the nail bang-on with the "not in an aggressive, arrogant way." Too many writers do try to push hard instead of being enthusiastic and helping them find what they want.

    Reply
  3. Paula Avatar
    Paula

    These are even more examples of what makes Lori a marketing pro.

    In my line I can offer sidebars and photos, but sometimes it helps to point out my access to sources that would be hard for the editor to track down.

    Lori, what's your definition of a thought piece? I think I know what it means, but am not entirely sure.

    Reply
  4. Lori Avatar
    Lori

    Paula, a thought piece is an article on a specific issue that shows the expertise of the author. Most often they show the author's own view or solution, or they present a new way of thinking or responding to some particular issue. That's how I see them.

    Reply
  5. Anne Wayman Avatar
    Anne Wayman

    well darn, I hit the wrong button… Lori you're so right. The only reason they hire us is because the believe we can solve their problem… which means I've got to get in their shoes a bit.

    Reply
  6. Lori Avatar
    Lori

    I do that a lot, Anne. The hitting-the-wrong-button thing. 🙂

    Getting in their shoes – good way to put it.

    Reply
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