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Detox Weekends

Posted on June 30, 2014 by lwidmer

What’s on the iPod: Overjoyed by Bastille So how do you recover from two weddings in two weeks, a huge rehearsal dinner, and guests to entertain? You run away. That’s just what we did. It was my birthday gift from my husband, and it fit like it was made for me. We cut our workday…

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The Evolving Writing Career

Posted on June 26, 2014 by lwidmer

What’s on the iPod: Yes I Would by Frightened Rabbit After all the nuptial hubbub this month, I’m finally settling back down into work routines. I’m lining up interviews for an article assignment and I’m doing some prelim work on a query I intend to send out today. Plus, the marketing and LOIs continue in…

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Finding Expert Sources

Posted on June 24, 2014 by lwidmer

What’s on the iPod: More Than a Feeling by Boston Yesterday was one of those days where I thought I’d get so much work done. I had plans. I was marketing. I was writing. I was lining up sources for an article. Instead, I lined up pillows on the bed and took a long nap….

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Wedding Redux

Posted on June 23, 2014 by lwidmer

What’s on the iPod: Tupelo Honey by Van Morrison Over. The weddings are now part of our immediate past, and the house is slowly returning to normal. The second wedding occurred on a beautiful Midsommar day and involved all the pageantry and color befitting Midsommar (or Midsummer, depending on your preference). Appropriate, since our groom (my…

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Writing Banging Queries

Posted on June 19, 2014 by lwidmer

What’s on the iPod: Can’t Hold Us by Macklemore It’s a week off for me. Not intentionally, but the projects were finished early and others that were supposed to show up didn’t, so I get some much-needed time to myself. This house is cleaner than it’s been in years, and today is the day the…

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Picture Perfect

Posted on June 16, 2014 by lwidmer

What’s on the iPod: Everything by Michael Bublé Meet my daughter and new son-in-law. On a picture-perfect day in an oak grove in Lancaster, PA, these two crazy kids agreed to marry each other. Nothing marred the day — not weather, not stress, not anything. The day started early with a spa trip for hair…

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Free Advice Friday: When Clients Hold Checks Hostage

Posted on June 13, 2014 by lwidmer

What’s on the iPod: 1985 by Bowling for Soup Tomorrow. Tomorrow, my little girl becomes a wife. She’s waited for this, planned for this, since the first day boys became more than just playmates. I’m off today getting nails done, packing, and heading to the rehearsal venue in Lancaster, PA. A slow workweek was an…

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Handling Controversial Writing Assignments

Posted on June 10, 2014 by lwidmer

What’s on the iPod: Best of My Love by The Eagles You are what you write, aren’t you? If you’re good at what you do, no. Recently, I wrote an article on a controversial topic for a favorite editor. I knew when I wrote it there would be debate. And boy, there has been. I’ve…

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Writers, Work, and Weddings

Posted on June 9, 2014 by lwidmer

What’s on the iPod: Magnificent by U2 Today starts a week we’ve been waiting for. Five days from now, my youngest will become a married woman. But until then, there is much to do. At this writing, I am printing wedding programs. After I write this post, I’ll be marketing for an hour, then stapling…

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Monthly Assessment: May 2014

Posted on June 5, 2014 by lwidmer

What’s on the iPod: Quiet Little Voices by We Were Promised Jetpacks What a month it was, and what a month it is about to be. Our floors are done, furniture is starting to come back, and my work day doesn’t revolve around sanders and smelly varnishes. What it does revolve around, and will for…

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  1. Cathy Miller Avatar
    Cathy Miller
    June 5, 2014

    Lori, I don't know how you are staying sane – and hitting earnings target, too. Enjoy the weddings! 🙂

    It was the highest month for earnings this year. I could have really knocked it out of the park if the check that just arrived had not been a month overdue. On the bright side, that check gave me a jumpstart on June.

    That's a good thing as I go to a conference week after next so I'll be tied up there. There are some real heavy hitters from the industry so I'm hoping good things come from the networking.

    I launched my new Why 60 Miles blog and my Old Lady Walking store. I've hit various niche groups for the store but not much is happening there. Still pounding out the marketing on it.

    Existing clients are keeping me busy right now. I've heard from three prospects. Two sound most promising but not ready to pull the trigger yet.

    I have family coming in July so I am hoping June is another good month to deal with that distraction – lovely as it is.

    Reply
  2. Lori Widmer Avatar
    Lori Widmer
    June 5, 2014

    Oh, I didn't say I'd hit it this month, Cathy! LOL Last month I managed because the projects I had paid very well.

    LOVE your store, too! It's so much fun.

    Congratulations on a fantastic May!

    Reply
  3. Eileen Avatar
    Eileen
    June 5, 2014

    May was good, June will be good, but July will be a drought unless I can get something going. I learned last week that a retainer client is cutting back 75%. Gulp. They comprised the bulk of my monthly income.

    So, let me ask you about LOIs. Are these via email or postal mail? And do you follow up in any way, such as by phone? I'm in the midst of a lumpy LOI campaign (10 letters per week, with a follow up phone call the next) and while I don't enjoy making the calls, I do believe it will give me more hits. Anything you'd care to share about how your LOIs work would be great!

    Reply
  4. Paula Avatar
    Paula
    June 5, 2014

    May. I stayed busy, but much of the work was for a client that pays 45 days after invoice, so I won't be paid until August for most of this month's work. I hate that, but they're a reliable client with a household name so I'm trying to appreciate knowing the funds will be here in time for my second property tax payment.

    I didn't have nearly the disruptions you had, Lori, but I had two guest dogs for half the month.

    Here's my monthly overview:

    Queries: I sent a ton of queries to Favorite Editor, and another query to a longtime client that pays fast. (Still waiting to hear back about the ideas I sent Favorite Editor last week, and the other editor loves the idea I sent and is currently seeking approval from the bosses.)

    LOIs: Sent two new hyper-targeted LOIs; followed up on seven previous LOIs.

    Listings: Replied to three ads that seemed like good fits. No replies, of course.

    Social Media: Darn. I need to start tracking it. I gained about 15-20 new Twitter followers and increased my activity on Google+ and Pinterest just to see what happens. My newest client asked if I wanted an assignment after seeing my name come up on LinkedIn.

    Existing Clients: Wrote three pieces for the longtime client with the 45-day pay window. Turned in three columns.

    New Clients: Landed a new client which I hope will become a regular one for me.

    Referrals: A neighbor referred someone to me for a résumé. Paid upfront.

    Earnings: Only took in about 2/3 of my monthly goal.

    Bottom line: Not nearly good enough.

    My biggest surprise was definitely getting the assignment because I'd posted a LinkedIn update!

    Reply
  5. Jennifer Mattern Avatar
    Jennifer Mattern
    June 5, 2014

    Oh my gosh Lori. 80 people for a rehearsal dinner? I've never heard of anything like that. You must have the patience of a saint to handle big party plans on top of everything else you've been dealing with!

    Reply
  6. Lori Widmer Avatar
    Lori Widmer
    June 6, 2014

    Eileen, I use email, and I follow up by email. Though lately I've been thinking it's time to move toward phone calls. I hate them like you do, but you're right — you get a much better result. A few clients who were on the fence did hire me after talking with me. One client I'd worked with (the work wasn't something I could handle the way they were looking for) called to tell me he didn't need my services, and by the end of the call he kept saying "We have to find a way to work with you."

    People want a connection to someone real.

    Paula, 2/3 is good! I hate when the checks are months out, too. It doesn't seem fair because we hit our deadlines and don't keep them waiting, but…

    Jenn, patience? What's that? LOL No, I love having parties. I didn't have to do the heavy lifting with that party, and my daughter's wedding is planned down to the last few details, which I can handle in one store run this weekend.

    Let's just say June 22nd, I'm sitting down and not getting up for a while. 🙂

    Reply
  7. Eileen Avatar
    Eileen
    June 6, 2014

    Thanks, Lori. I'm of the mind that using postal mail nowadays helps you stand out – it's just to easy to ignore emails (at least, I do!).

    Being so busy with two weddings, can you imagine having to ask an employer for time off? It's at pivotal times like these that the freelance lifestyle really shines.

    Reply
  8. Ashley Avatar
    Ashley
    June 6, 2014

    We were married on June 21! Enjoy both weddings. So stressful, but so wonderful to see it all come together too.

    May was good for me. I invoiced more than usual. Still waiting on checks, but I'm pleased with the month!

    Reply
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