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Lessons from the Dark Side

Posted on February 8, 2010 by lwidmer

I just realized the other day that I’ve been in business for myself – freelancing – for almost seven years now. Funny how time flies when you’re busy. And it’s amazing the lessons you learn as you go. As I cruised some weblogs last week, I realized there’s some reaaaaallly bad advice circulating out there,…

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Worthy Tip: Staying Professional

Posted on February 5, 2010 by lwidmer

There are days when I wish like mad I could drop the professional demeanor and really speak my mind. It’s on days when clients change contract terms randomly, promise “royalty” payments, expect 50-percent drops in fees, or make you jump through a dozen hoops just to find out the job pays a whopping penny an…

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The Payment Plan

Posted on February 4, 2010 by lwidmer

Lorraine Thompson has a great post up about the pros and cons of long-term projects on her Market Copywriter blog. She does a great job showing it from both sides. We talked a bit in her comments section about the other issue with long-term projects: payment. It’s not about making sure to get it, but…

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Is Mediocrity the New Benchmark?

Posted on February 3, 2010 by lwidmer

By now you know how much I hate a typo in a published work. Just visualize any scene involving Linda Blair and a spinning head – that’s me when I encounter the little devils. Typos online – in conversations such as these, there’s a level of forgiveness. But in books, magazines, advertisements, or anywhere a…

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Listen Up!

Posted on February 2, 2010 by lwidmer

Don’t you hate when you give advice to someone – advice that you have a particular expertise in giving – and they look at you as though you’ve grown three heads? But it happens. Despite our best efforts, some of our clients are going to think we’re nuts or worse, that their friends’ advice is…

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Monthly Assessment – January 2010

Posted on February 1, 2010 by lwidmer

Wow. Another month gone by. Can you believe we’ve got one under our belt for this year already? For me, it’s been a busy January – happily so. After a December that was busier than expected but still weak, I was glad for the extra work. Just in time for April’s taxes. Joy. Freakin’ joy….

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Worthwhile Tip: Stop Apologizing

Posted on January 29, 2010 by lwidmer

This week’s worth-inducing tip attempts to undo what could be a genetic flaw, but that’s never stopped me from trying. Too often writers, mostly those at the beginning of their careers, will insert an apology alongside a proposal. Raise your hand if you’ve said or typed any of the following paraphrased lines: – “I’m sorry,…

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Checks, Lies, and Silly Red Tape

Posted on January 28, 2010 by lwidmer

Some of them are good – very good. I’m talking about the clients and pseudo-clients who cajole us into sticking our necks out or taking on work or working conditions that normally we’d run from. But haven’t we all said, “But they were so nice!” Yes, they were. It’s how they get you. By investing…

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Partnering for Perfection

Posted on January 27, 2010 by lwidmer

It’s been a bit of an angst-filled week so far. One of my newer projects isn’t going well, and it seems it’s more a matter of I-don’t-get-their-business-model rather than I can’t please them. The client is hanging in there with me and giving me some additional attention, which is great. I love when we all…

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Myth Busting

Posted on January 26, 2010 by lwidmer

It cracks me up to read writer advice columns sometimes. So many of them parrot what they think to be true without really considering if it holds up in practice. My least favorite: Write what you know. Considering that back a few decades ago when I first heard this advice I was living in the…

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  1. Devon Ellington Avatar
    Devon Ellington
    January 26, 2010

    The biggest current myth is that we live in a civilized country. If that was the case, we'd all have health care.

    Reply
  2. Joseph Hayes Avatar
    Joseph Hayes
    January 26, 2010

    Good list, Lori. I've been knocking my head against those platitudes (and platypuses) for many a year.

    My fave transcends the freelance business and spills like a damaged oil barge crashing against the Alaska coastline into fiction, playwriting, etc: Show don't tell. To which I reply, I'm a storyteller, not a storyshower. (Hmm, a shower of stories, interesting.)

    Reply
  3. B Avatar
    B
    January 26, 2010

    I question any advice that starts with "Never" or "Always."

    Absolutists tend to wear the biggest blinders.

    Reply
  4. Katharine Swan Avatar
    Katharine Swan
    January 26, 2010

    Devon — AMEN.

    Lori, my only exception to the "NEVER work for free" rule would be writing for a charity. I know many nonprofits have plenty of money to spend on writers (after all, look at their CEOs' salaries), but volunteering to write for a small local charity (i.e., that doesn't have plenty of money) would be a decent way for a beginner to get clips.

    Reply
  5. Kimberly Ben Avatar
    Kimberly Ben
    January 26, 2010

    Amen, Devon!

    Lori, this list is so true – especially #3. I once queried a well-known magazine three years ago and was absolutely shocked to get the assignment. The only reason I even tried is because I felt I had nothing to lose.

    Reply
  6. Lillie Ammann Avatar
    Lillie Ammann
    January 26, 2010

    Lori,

    I say if you don't write what you know, know what you write. Just be sure you learn what you need to know about the subject of your writing and don't try to bluff your way through.

    Reply
  7. Paula Avatar
    Paula
    January 26, 2010

    It's amazing how inspiring a looming deadline can be!

    Another wrong way: Never send out simultaneous submissions.

    Right way: Send as many submissions on the same topic out as you like, just (like Lori's third Right Way says) tailor each query to a specific market. Even if you're pitching two women's weeklies with identical audiences, you can tweak the pitches to fit with each magazine's preferred format.

    Reply
  8. Lori Avatar
    Lori
    January 26, 2010

    Except this one, B – Never write for free. 🙂

    Devon, from your lips to Congress's ears.

    Joseph, the "Show, Don't Tell" one doesn't bother me so much, but maybe it should read "Don't give us 'He was mad and wearing a red shirt', but 'The blood rushed to his face, matching the blood-red of his shirt.'"

    Good one, Katharine! It's the only exception (besides family).

    See? Kim, you've proven the point. Go for it – what's the worst that could happen?

    Lillie, SUPER advice! Know what you write – I love it!

    Paula, totally agree. If you've done your homework, the queries would all be different. I don't buy the "don't send simultaneous submissions" anymore because editors just don't bother to respond. Etiquette has to change on our side too in order to compensate that. Otherwise, we'd be sitting on ideas for months.

    Reply
  9. hugh.c.mcbride Avatar
    hugh.c.mcbride
    January 26, 2010

    Lori: It hasn't been the most uplifting of mornings for me, & I've gotta thank you for the mental image of you sitting in the middle of a cornfield scowling at the stupid advice you've been given — first "laugh out loud" moment in a day that was really aching for one 🙂

    Now, onto your question. Here are three sets of "words of wisdom" that have not served me very well over the years:

    * Don't rock the boat
    (Sometimes the boat needs a good rockin' — I'm not one to challenge every decision that comes down the pike, but a philosophy of silent submission can create as many problems as it endeavors to avoid.)

    * Talent trumps all
    (Work hard, market, revise, re-plan, re-focus, work harder, market more, plug away, keep plugging away, market some more, work smarter — do all this, sprinkle some talent on top, & *then* you're moving in the right direction.)

    * Now is not the time
    (There is always a reason why now is not the time — but following that logic, now will *never* be the time. Acknowledge the challenges, prepare for setbacks, plot an intelligent course, then work like crazy to get there. Suddenly, now may be just the time after all.)

    Finally, I *love* B's admonition to run from "Never" and "Always" like they're chainsaw-wielding maniacs. Absolutism is rarely the answer (and yes, I reallyreallyreally wanted to write that "Absolutism is never the answer.")

    Reply
  10. Lori Avatar
    Lori
    January 26, 2010

    Okay, there was a HOUSE in the middle of the corn field, too. Pest. 😉

    The "talent trumps all" one is so bogus. I remember a freelancer our magazine worked with who was double-dipped in talent. But he was impossible. He insulted clients, turned things in late, and was a royal pain in the arse. Give me reliable and moderately talented any day!

    Reply
  11. hugh.c.mcbride Avatar
    hugh.c.mcbride
    January 26, 2010

    "Give me reliable and moderately talented any day!"

    I've been looking for a tag line for my imminent website update & new business cards, & I think I've just found the perfect one.

    Hugh C. McBride: Reliable & Moderately Talented Since 1967

    PS: Yeah, I kind figured there was a house involved in yer cornfield situation — but my initial misreading provided a much-needed smile, so I decided to go with it 🙂

    Reply
  12. Paul Avatar
    Paul
    January 26, 2010

    Writing is never for free. Depends how you are taking compensation. I write a lot for SEO purposes, and don't get a dime.

    Reply
  13. Susan Johnston Avatar
    Susan Johnston
    January 27, 2010

    Lori, I love this post! It's a great no-nonsense reminder not to fall into these myths. One myth I've encountered is people who think you need a journalism degree or tons of training. Many successful writers essentially taught themselves.

    Reply
  14. Jenn Mattern Avatar
    Jenn Mattern
    January 28, 2010

    I don't mind the "write what you know" line. In fact, I'd probably give it. What interests someone is great, but if they're clueless they're clueless. Anyone can regurgitate a Wikipedia article about something that interests them and call it writing these days. Not everyone can speak knowledgeably about something that interests them. Those who can are the specialists companies are happy to pay good money for (even when they're new).

    It's not about telling people to only write what they know right now so much as finding what interests you and take the time to get to know the subject matter well enough to specialize. Some specialize not in subject matter, but in format (writing magazine features, writing press releases, writing white papers, etc.). Either way, it's about taking what you know and learning how to apply it to worthwhile gig opportunities. That's just the way I look at it at least.

    Reply
  15. Lori Avatar
    Lori
    January 28, 2010

    Good twist on it, Jenn. I think new writers have a tough time understanding what it means to "write what you know" when you don't know much beyond your immediate world. And you're so right – you can't just spew out rechewed cud from the Internet. You have to do the legwork and learn the topic. I've often said we're five-minute scholars in this job. We have to be. To write authoritatively, we have to know what we're talking about.

    Susan, very true. You DON'T need a degree to be a writer. You need to practice your craft and know the basic rules of sentence structure.

    Reply
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