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How to Build a Niche Writer

Posted on August 13, 2024March 10, 2026 by lwidmer

I’ve been having an online back-and-forth discussion with another writer regarding the impression — the false impression, in my opinion — that a writer can write about anything. The message I keep hearing is akin to this: Addiction counseling? You bet. Non-durable manufacturing? Bring it on. Finance? Move over. While I admire the confidence (you…

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Using a Mini-Niche to Rock Your Freelance Writing Success

Posted on August 11, 2017August 10, 2017 by lwidmer

What I’m listening to: Changed the Locks by Lucinda Williams Writers, it’s time to stop moaning about not having a niche. Okay, so you don’t want one, you say. You don’t need one, you insist. And you know what? You could be right. So why a post about niches then? Because at some point, you’re…

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  1. Anne Wayman Avatar
    Anne Wayman
    August 11, 2017

    Well, writing about freelance writing – non-fiction – might be called a mini-niche. Back in the day I had a mini niche in jogging and running, and still have cred in the 12 Step Recovery Movement… yeah, mini niches all, including Zen, mediation, cats… the list does grow when you think about it.

    Reply
    1. lwidmer Avatar
      lwidmer
      August 11, 2017

      Interesting how they tend to appear when we think about them, right? I found a few in real estate, local politics, fishing, quilting (years ago), canning and preserving (also years ago), meditation and yoga….

  2. Paula Hendrickson Avatar
    Paula Hendrickson
    August 11, 2017

    I love it when my mini niches align with my specialties. Like a recent article about a TV/entertainment company purchasing a major crafting website, or when a yarn company created licensed knit and crochet kits with patterns based off a popular TV show.

    I love it when my worlds collide like that!

    Reply
    1. lwidmer Avatar
      lwidmer
      August 15, 2017

      That’s a happy collision, Paula!

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