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Research

Freelance Marketing 101: Research

Posted on February 5, 2025March 10, 2026 by lwidmer

Not long ago, I saw a writer lament that she was never told any “actionable” advice on freelance writing blogs. I understand the frustration. In many cases, it’s true. Not here, because I’ve made it my thing to show you how to do what I’m suggesting. Part of her frustration came from a weird place,…

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Writers Worth: Researching Your Next Client

Posted on May 25, 2017May 25, 2017 by lwidmer

I hope you’ve found some useful content here this Writers Worth Month. Thanks again to all of the guests who have shared their thoughts and insights with us. They help make this a great annual celebration, and I learn something from each of them. I hope you do, too. Today, it’s just you and me….

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  1. Paula Hendrickson Avatar
    Paula Hendrickson
    May 25, 2017

    I do much the same as you described, Lori. But I also do an internet search to see what kind of coverage the company has received, what their executives are up to, and see if there are any news hooks to include with my LOI. Did they just open a store in a new-to-them market? Did the CEO receive an industry award? That type of thing.

    Reply
    1. lwidmer Avatar
      lwidmer
      May 25, 2017

      Wonderful addition, Paula!

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