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Guest Post: Freelance Writing Blogs Done Right

Posted on June 5, 2017June 6, 2017 by lwidmer

Remember how I mentioned on Friday the frustrations I’m having with AOL mail? Well, the situation in which AOL is randomly selecting emails to put in the Spam folder has affected you, too. Jenn Mattern offered last week to give me one more guest post, which was to appear on May 31st. And she delivered….

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  1. Cathy Miller Avatar
    Cathy Miller
    June 5, 2017

    Killer post per usual, Jenn. So many gems and you don’t even have to dig for them. πŸ™‚

    Reply
    1. lwidmer Avatar
      lwidmer
      June 5, 2017

      Right there. That’s why this post resonates with me. It’s like a mini-course on how to do it.

    2. Jenn Mattern Avatar
      Jenn Mattern
      June 5, 2017

      Thanks Cathy. πŸ™‚

  2. Paula Hendrickson Avatar
    Paula Hendrickson
    June 5, 2017

    When I set up my website last year, I decided to include a blog but had no idea what to do with it, for many of the reasons you listed above. Only now do I realized it was because I was thinking of it as a freelance writing blog, not a freelance writer’s blog. That’s quite a mind shift. Thanks!

    Funny that as I was reading I kept visualizing examples from Cathy’s blogβ€”from her Simply Stated branding to the various types of posts she does and her calls to action. Cathy gets a gold star, I guess.

    I also LOVED the tip about Explainer videos. I see them all the time, and despite script writing being my favorite form of writing personal projects, it hadn’t crossed my mind that writing explainer videos could be another type of freelance gig. I will be looking into that. Thanks, Jenn.

    Reply
    1. Cathy Miller Avatar
      Cathy Miller
      June 5, 2017

      You are too kind, Paula. πŸ™‚ I have been exploring videos (as evidenced by my 1st short one a few posts ago). I plan on doing more because I love script writing, too, although I’ve not done it for a client -yet. πŸ˜‰

    2. Jenn Mattern Avatar
      Jenn Mattern
      June 5, 2017

      Absolutely. That post I’m slowly working on to feature the best examples — Cathy’s is always the first that comes to mind. She really gets her target market. πŸ™‚

      Good luck with the explainer videos. Seems to be quite the growing market!

  3. Dana Ford Avatar
    Dana Ford
    June 5, 2017

    As usual, top-shelf info from Jenn. No surprise there. πŸ˜‰

    Reply
    1. lwidmer Avatar
      lwidmer
      June 6, 2017

      None at all. πŸ™‚

    2. Jennifer Mattern Avatar
      Jennifer Mattern
      July 18, 2017

      Thanks Dana.

  4. Sharon Hurley Hall Avatar
    Sharon Hurley Hall
    June 7, 2017

    Great info as always, Jenn. On my client-facing blog, I’ve been moving from simply publishing lists of portfolio items (necessary, but boring) to including articles clients can use. Good reminder about CTAs. I need to go back and add them to most of the posts (though I almost always remember to put them on external content).

    Reply
    1. Jennifer Mattern Avatar
      Jennifer Mattern
      July 18, 2017

      Sorry I missed this before Sharon.

      It sounds like you’ll have a great mix of posts coming up. πŸ™‚ I’ve been doing this so long for clients that I have no excuse, but I still frequently forget about CTAs on my own client blog. Fortunately there’s not much there. Due for some copy updates this week, then I’ll spruce up old posts before resuming with the new planned schedule there. I took my first real hit in Google in years with their last algorithm update. They seem to be prioritizing those stupid race-to-the-bottom bidding sites and such over actual individuals now (noticed that in the general freelance writing niche too). It’s a shame. But blogging always helps with that one, so back to it soon!

  5. Nikki Avatar
    Nikki
    July 16, 2017

    Holy info bomb batman! This is a great post. I’ve let my freelance writer blog just tank in the last two years. I do believe there’s hope for me to resurrect it with Jenn’s advice.

    Killer post as always.

    Reply
    1. Jennifer Mattern Avatar
      Jennifer Mattern
      July 16, 2017

      Thanks Nikki. It’s never too late! πŸ™‚

    2. lwidmer Avatar
      lwidmer
      July 17, 2017

      LOL — great comment, Nikki! It is an info bomb, isn’t it?

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