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Author: lwidmer

Social Media Connecting without the Creepiness

Posted on by lwidmer

What I’m reading: Bel Canto by Ann Patchett What’s on the iPod: Somewhere Over the Rainbow by Israel Kamakawiwo’ole Last week was a busy one. Two deadlines within three days of each other had me hopping. The project drafts are done, and I wait for the revisions. This week is a bit lighter — one…

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Juggling Multiple Writing Projects

Posted on by lwidmer

What’s on the iPod: Uptown Funk by Mark Ronson feat. Bruno Mars Busy, busy week. Today is filled with client calls, interviews, writing, and marketing. I have a trade show the end of April, so now is the time to reach out to exhibitors. Tomorrow won’t be much better as I have two tight deadlines, but…

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Monthly Assessment: January 2015

Posted on by lwidmer

What’s on the iPod: Call Ya Momma by Justin Townes Earle It was a lovely weekend. Our final Burns Supper was Friday night, so we dressed up and headed out into the single-digit temps to once again toast a barely intelligible poet who wrote poems about mice and lice in Scots dialect. Go figure. But the…

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Free Advice Friday: The Killer Query Letter

Posted on by lwidmer

What’s on the iPod: Mademoiselle du Paris by Jacqueline Francois Quite the busy week I’ve had. First a snowstorm that never happened interrupted work on Monday (everyone ran out for bread — apparently, you can’t have a sandwich shortage during a snowstorm). Then an assignment kept me busy with research and lining up interviews. Yesterday,…

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7 Reasons Why Your Client Communications is Failing

Posted on by lwidmer

What’s on the iPod: Roll the Bones by Shakey Graves So much for predictions; that massive storm that had the weather people in complete ecstasy and had the rest of us scared to not have bread in the house? Nothing. Oh, I suppose an inch and a half of snow is something, but when you’re…

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4 Hyper Marketing Strategies for Writers

Posted on by lwidmer

What’s on the iPod: Fast As You by Dwight Yoakam Oh, snow. We had snow showers overnight — just an inch — and the snow right now is falling so softly. Such a pretty picture. Until tonight. That’s when the big shit comes down. Our area is expected just 7 to 12 inches (“just”). Other…

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Finding February Freelance Work

Posted on by lwidmer

What’s on the iPod: Everything by Michael Bublé Today’s the day! Visit the All Indie Writers Freelance Theater (episode 7) page today to hear Jenn’s interview with yours truly. Topic: easy marketing strategies. You won’t want to miss it! The morning is starting out well. I sit here enjoying a little Bublé (yes, I actually listen to a…

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Writers Worth: This Job, Not That Job

Posted on by lwidmer

What’s on the iPod: Lay Back Down by Eric Lindell Don’t forget — visit the All Indie Writers Freelance Theater page this Friday to hear Jenn’s interview with yours truly. We’ll discuss easy ways to market your services. Interesting week so far. I spent Monday finishing up edits, marketing, and updating blogs. Yesterday was more of the…

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7 Signs a Writing Client Isn’t for You

Posted on by lwidmer

What I’m reading: The Snow Child by Eowyn Ivey What’s on the iPod: Keep It Simple by Martin Sexton A quick note — visit the All Indie Writers Freelance Theater page this Friday to hear Jenn’s interview with yours truly. We’ll discuss easy ways to market your services. I’m staring at a pretty busy week ahead….

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Free Advice Friday: Attracting Magazine Editors

Posted on by lwidmer

What’s on the iPod: I See Fire by Ed Sheeran Busy, busy week thanks to three clients getting in touch with projects. A friend and I were talking about querying magazines. She’s a pro at it, and we were comparing notes. Turns out we do pretty much the same thing. We were also talking about…

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  1. Emily Fowler Avatar
    Emily Fowler

    Thanks for this post Lori, it's really useful! Part of my plan for 2015 is to really break into magazines, it's going well so far. Since my first published article in a national magazine (December), I've got two more published, two about to be published and four that I'm writing at the moment. I've been given carte blanche with the editorial calendars of two of the magazines I've written for, and while that will keep me relatively busy I still want to branch out and get more print work. Currently it's consumer cat magazines and pet trade magazines, but I'm going to use your advice when I start looking to use my fabulous feline knowledge to start pitching other types of mag (how to teach your child to look after a kitten for a parenting mag maybe? That's just off the top of my head, ha ha!)

    Reply
  2. Anne Wayman Avatar
    Anne Wayman

    I study pretty much the way you outlined it Lori.

    Reply
  3. Paula Avatar
    Paula

    I love your tips about magazine tones and titles. There are a couple of entertainment magazines I have never queried simply because I can't stand their breathy, gossipy tones.

    Even when you know a magazine inside and out, some great ideas miss still the mark. I've written for one magazine for 18 years, and even ideas I think are perfect are passed over. The editor is usually quick to say they ideas are good, but the timing is bad. Either they just assigned something too similar, or they've covered that topic too much, or it's a scheduling issue.

    Occasionally articles are killed over internal issues or industry politics. It happened to me about 10 years ago when a story was killed after it was written – they even sent me to New York for the feature – because the top dog overseeing the magazine (who was usually hands off) had a beef with the parent company of the place featured in the story.

    That's sort of my way of saying sometimes even perfectly matched ideas never see print. Thankfully it's a very rare thing.

    Reply
  4. Lori Widmer Avatar
    Lori Widmer

    Emily, I'm glad to hear you're having some success. Good for you! And yes, your fabulous feline knowledge is working quite well — great idea! Go for it, and let us know how it goes.

    Anne, I knew you did. 🙂

    Paula, there are those queries that never hit the mark, I agree. Had a few myself fall flat because the timing was bad (no more budget, just covered in an upcoming issue, or a topic they're tired of). Amen that it's rare!

    Reply
  5. EP Avatar
    EP

    I think your first point about advertisements says it all. Who is reading the magazine? Where does the money come from? That's a lot of work doing all that research like that but there's probably no other way around it. Good luck!

    Reply
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