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Author: lwidmer

19 Mistakes That Hurt Your Freelance Writing Business (and how to fix them)

Posted on by lwidmer

What I’m reading: Let the Great World Spin by Colum McCann What I’m listening to: Dani California by The Red Hot Chili Peppers List time! What are some of the worst mistakes you can make as a freelance writer? I could ask 100 writers and probably come up with at least that many different responses….

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Your Freelance Writing Rate: One Fact You Need to Know

Posted on by lwidmer

What I’m listening to: Incomplete by James Bay It happened again. Another forum discussion on rates, another person asking about rates. This time, the writer was reviewing the various pricing guides and thinking it was either time to raise rates or use those extremely general price ranges to show clients the bargain they’re getting. I get…

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6 Social Media Truths for Freelancers

Posted on by lwidmer

What I’m listening to: Carolina Drama by Jack White I read this the other day: If you want to be successful at social media, you have to pay for leads. Huh? That’s right. This self-professed expert was saying “Sorry folks, you can’t be famous like me unless you’re paying for the privilege.” And conveniently enough, he…

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Networking the Right Way (and the Wrong Way)

Posted on by lwidmer

What I’m listening to: Melissa by The Allman Brothers Band We’re almost finished with February, and if you’ve not noticed, we’ve talked a lot about networking. Not a ton, but it’s been the primary focus. Today is no different. Raise your hand if this has happened to you: You’re at a party. You introduce yourself to someone…

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How to Be a More Appealing Freelancer

Posted on by lwidmer

What I’m reading: A Brief History of Seven Killings by Marlon James What I’m listening to: One Time Thing by The Airborne Toxic Event Did I say work was slow? Forget it. Work has started streaming in, and the next four weeks will be quite busy. I have two deadlines this week, one next week,…

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The Freelance Networking Success Recipe

Posted on by lwidmer

What I’m listening to: Scars by James Bay Are you a drive-by networker? You are if you have accounts on several social media sites, but fail to show up on any of them with any kind of regularity. You are if you contact clients one time and never follow up. You are if you talk…

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3 Networking Wins for Freelancers

Posted on by lwidmer

What I’m listening to: The Night Visit by Christy Moore Even lousy interactions can net something. I was thinking about that the other day. It’s funny how some of my best clients came from network contacts whom I’d not have thought would promote me to get coffee. In one case, a contact I’d shared a…

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4 Myths We Freelancers Sell Ourselves On

Posted on by lwidmer

What I’m listening to: Die Like a Rich Boy (Acoustic version) by Frightened Rabbit It’s been a busy few days. After a slow start to 2017, the work is starting to pick up again. Marketing is in full swing for the April conference I attend, and I’m hoping to make some new connections from it. I…

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Tuesday Take: When to Pull the Plug on a Freelance Project

Posted on by lwidmer

What I’m listening to: Incomplete and Insecure by The Avett Brothers A good start to the week. I got a project finished, got some marketing in, took care of some unfinished business, and had a call with a colleague. That last item was eye-opening. The colleague and I have had dealings with the same client. In…

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Free Advice Friday: This Job, Not That Job

Posted on by lwidmer

What I’m listening to: Dazz by Brick You who know me know how much I don’t enjoy passive marketing (such as spending most of one’s time on job boards). And I loathe cheapskates who don’t value what we  freelance writers do. That must mean it’s time for another installment of our series, This Job, Not…

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  1. Sharon Hurley Hall Avatar
    Sharon Hurley Hall

    That one was pretty awful, wasn’t it, Lori. Good dissection. 😀

    Reply
    1. lwidmer Avatar
      lwidmer

      It was, Sharon. Thanks for sending it over!

  2. Devon Ellington Avatar
    Devon Ellington

    Walked away from s job this week where client tried to talk me down to 1/11th of market Rate & was worried I would charge for “imaginary research.”

    Reply
    1. lwidmer Avatar
      lwidmer

      Oh hell no. The minute they assume you’re untrustworthy, they’re gone! Good move on your part.

  3. Paula Hendrickson Avatar
    Paula Hendrickson

    Hmm. Maybe if they had a better and more equitable business model they would have a stable of good, reliable writers and wouldn’t need keep looking for them at the same job sites.

    This one seems ripe for a lot of replies rejecting their not-so-generous offer.

    Reply
    1. lwidmer Avatar
      lwidmer

      Bingo. This exactly, Paula.

  4. Sarah Handzel Avatar
    Sarah Handzel

    UGH I got a stinker this week! First, throughout the entire email, the prospect referred to me as “Rhonda”. Um, my name is Sarah. It’s definitely on my website, and it’s a part of my business email address. Red flag #1.

    Then, the project was “a lot of content” produced every month. That’s it. No more detail than that.

    Speaking of no more detail, there also wasn’t any mention of payment. Maybe he was thinking I’d bring it up? Or maybe he thought I’d be willing to write for exposure?

    Finally, this client mentioned he really prefers to work with writers who are on staff at his company. This apparently isn’t something he was willing to negotiate on. I’d have to close my business and give up my existing clients to be able to write for him.

    Jaw, meet floor. Needless to say, he didn’t get a response from me.

    Reply
    1. lwidmer Avatar
      lwidmer

      Wow, Sarah (or should I call you Rhonda?). That’s bad! A lot of content is a huge red flag! What the hell does that mean, anyway? Did he offer a phone conversation to discuss further? If not, another flag. That he called you Rhonda suggests he was copying/pasting and not interested in finding the best writers, but any writers. Another flag.

      On staff? Then why is he advertising for a freelance writer? You really did find a stinker!

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