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Author: lwidmer

Niche Writing: Spreading Your Niche Net Wider

Posted on June 25, 2021June 24, 2021 by lwidmer

When the world locked down last year, how did your freelance writing business hold up? If you are a niche writer — someone who works in a specialized topic area — the answer depends on your particular niche, doesn’t it? If you are a travel writer, you had to look elsewhere for work in many…

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Guest Post: Does that Freelance Job Really Fit?

Posted on June 23, 2021June 22, 2021 by lwidmer

I love it when Randy Hecht does a brain dump. Randy is the moderator of LinkedEds & writers group, and man, has she seen some stuff. Anyone who is a member of the group has seen some stuff because some writers are just putting everything out there, whether they should or not. One of the…

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Practically Foolproof Freelance Business Boosts

Posted on June 11, 2021June 10, 2021 by lwidmer

There are no guarantees in freelancing. There. I’ve gotten that out of the way. I bring this up because I’m about to present you with what I think are foolproof ways to boost your freelance writing business. But there’s a caveat: Nothing is foolproof, and less so if you don’t do the work. Too many…

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Breaking Free of the Freelance Low-earnings Rut

Posted on June 8, 2021June 7, 2021 by lwidmer

Freelance writer, is  your struggle too real sometimes? I ask this because in conversation with another writer, I realized that for far too many writers, breaking out of their current earnings level is a battle they wage daily. In the feast/famine cycle of freelancing, famine has settled in for the long haul. Are you one…

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Freelance Game Plan: Planning Ahead

Posted on June 1, 2021May 21, 2021 by lwidmer

Happy June! Who doesn’t love June? Sun, warm temps, outdoor activities …. And a dearth of work as companies and clients go into vacation mode. Not all clients do, but enough people shift their brains to Relax Mode that it’s noticeable depending on the clients you work with. In the past, I saw work drop…

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Freelance Scam or the Real Deal?

Posted on May 25, 2021January 24, 2022 by lwidmer

One more time, it was an email that was close, but still nowhere near legitimate. It was a scam, upon closer inspection. And believe me, closer inspection wasn’t all that necessary. Upon first glance, it was obvious. Make that about six emails this month that were scams.  So I figured it was time you and…

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The Pseudo-Expert, Freelance Style

Posted on May 19, 2021May 19, 2021 by lwidmer

Some days, it’s just easier to not “people.” A friend related an exchange she’d had with a freelancer. It was one of those freelancers who sets up shop and is now the Insta-Expert Flavor of the Month. Now he’s offering to answer your questions on the big, wide world of freelancing. Forgive me if I’m…

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One Freelance Marketing Tweak to Boost Results

Posted on May 12, 2021May 11, 2021 by lwidmer

I saw a tweet the other day that, once upon a time, I would have agreed with. These days, however, I know better. The tweet: The reason you’re not seeing success with your LOIs is this: VOLUME. Send 10 times more of them than usual and see what happens next! You know what? That works….

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Guest Post: Writer’s Worth & Success

Posted on May 10, 2021May 10, 2021 by lwidmer

About a year ago, Paula Hendrickson promised to write a guest post for me. Like the rest of us busy writers, her work got in the way. Then we both forgot. Then she’d remember, but something else would crop up.  Then the idea just wouldn’t appear. This week, Paula had some time. And an idea….

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Freelance Follies: This Job, Not That Job

Posted on May 7, 2021April 29, 2021 by lwidmer

Last week I wrote an article for a client: 600 words, $600. I thought I’d preface this month’s This Job, Not That Job by telling you that. It’s proof that yes, you can make more for your efforts than what you’re offered in some job listings. This particular listing came from writer and chum Sharon…

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  1. Gina Avatar
    Gina
    May 7, 2021

    I love the 600 words for $600. Imagine if writers started marketing that as a common offer. It could replace the 600 words for $1.

    Reply
    1. lwidmer Avatar
      lwidmer
      May 7, 2021

      Oh man, Gina. From your lips to the freelance gods’ ears!

      But you’ve hit on something here. Writers SHOULD start marketing themselves at rates like that. Too many underprice themselves. Not that it hurts anyone who’s finding their own clients, but it creates that whirlpool of madness on job boards. People vying for the lowest rates just to get a job. No one needs to do that. EVER.

    2. Gina Avatar
      Gina
      May 7, 2021

      Exactly, Lori. Thanks. Seriously, this kind of marketing seems like the perfect way to play offense and redefine the market. We all know there is always someone to say ‘yes’ to an offer — and we know quality clients expect to pay for quality writers. Maybe several writers should try this strategy at the same time and see what unfolds!

  2. Paula Hendrickson Avatar
    Paula Hendrickson
    May 8, 2021

    A few years ago, during one of those dreaded slumps, I spotted a job ad that sounded like an okay fit. I had a chat with he editor. She seemed great. Then the red flags started popping up.

    Although it sounded like quick little pieces I could fit around other work, it turned out they needed everything faster than fast. The things they called “articles” were really mashups of “news items” and tweets and gossip that they expected you to comb the internet for. Not only did writers have to file directly on their CMS (they sent me maybe a 30-page manual on how to use their system, which included confusing instructions on writing code to further customizing their supposedly already customized system). When I reminded the editor that I was a writer, not a web editor, and said I had never used a client’s CMS system before, she couldn’t believe it. She asked how I submitted articles to other clients. Um…as a Word Doc, sometimes as a Google Doc. You know, as it’s been done since the dark ages when I had to fax or mail my copy to my clients. I couldn’t believe any publication would trust a new-to-them freelancer with the password to their CMS.

    The sheer amount of non-writing work they required made their already lower-end pay rates break down to next to nothing. I could dash out clean copy fast enough to earn decent pay, but not when you add in the fact that you had to edit your own copy, add links, select the art, make the layout fit their style, publish it, and then promote it and reply to comments. One “article” in, we both knew it was not a good fit.

    Also, the editor was a micromanager.That alone is reason enough to ditch a client.

    Reply
    1. lwidmer Avatar
      lwidmer
      May 10, 2021

      Oh, so many reasons to ditch that one. You’re right, Paula. The red flags were waving. That she was incredulous over your not using a CMS tells you the level of client she is. I don’t think I’ve ever had to use one. Project management tools, sure. But never a CMS.

      Frankly, this woman would have lost me at the manual, and the mashup content would have been the nail in her coffin.

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