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Building the Come-to-Me Freelance Model
What I’m reading: The Lewis Man by Peter May What I’m listening to: LOVE by Kendrick Lamar (feat. Zacari) Today I’m off to meet with a new client at his office. Normally, I don’t travel to see clients, but he wanted me to meet his team. You can’t pass that up. So I’m choking back…
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Marketing Monday: Your (Non)Formula for Success
Late start for me today — my apologies. The weekend was just too glorious to stay inside writing. When it comes to marketing, we writers tend to think if we build it, they will come (they being the clients). That’s not necessarily true. While it works when your marketing approach meshes with their needs, it…
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Breaking Out of Your Writing Rut
What I’m listening to: We’re Going To Be Friends by White Stripes I don’t need to tell most of you that a successful freelance writing career means you have to be part chameleon. Today you’re writing nothing but blogs. Tomorrow, you’re inundated with magazine work. A month from now, you might be writing website content…
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Marketing Monday: You’re Doing It Wrong
What I’m listening to: Hardliners by Holcombe Waller The best ideas for marketing often come from seeing it done incorrectly. Let me preface what I’m about to say with a caveat — if you’re attempting marketing, you’re more than likely doing it okay. But there are ways a freelance writer — or anyone — can…
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4 Marketing Fails: Are You Guilty?
Did you ever get one of those emails that’s apparently trying to sell you something? I say “apparently” because it’s so badly written or presented that you really can’t tell what the heck is going on? Welcome to my in box. The email two weeks ago was from a marketing firm. It started off with…
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The Return of the Freelance Leech (and how to protect yourself against one)
It happened again. I was on a social media site a while back and I accepted a connection request. “Hi Lori! Thanks for accepting my connection! Hey, I have a website and I really need someone to critique it…” Seriously. On first contact. It’s like being proposed to on the first date. No, wait. It’s…
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Casting a Narrower Freelance Net
What I’m listening to: Love My Way by Psychedelic Furs Show of hands: how many of you have a specialty? (just tell me in the comments — I really can’t see your hand) For every one of you who has a hand up, there’s more than likely that many ways in which you got there….
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Marketing Monday: Meeting Clients’ Needs
What I’m listening to: Rx (Medicate) by Theory of a Dead Man I had a great post for you last week for Marketing Monday. And somehow, I never posted it. I just put that sucker in the Drafts folder and quickly forgot about it. So here it is this week. I hope it was worth…
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