Late post today — mostly because I’d thought I’d written one, but found it wasn’t quite finished and I’d left it in my Draft folder.
Today is your new year. Tell that to yourself any time you think you need to restart, but are waiting for some magical date or time to do so.
Today is Your New Year.
With that in mind, let’s get to our marketing strategy for the week.
Today’s Marketing Move:
Revamp Your Communications
You took such care to make those messages and to create an identity for your freelance writing business.
Don’t let it stagnate.
Here are a few places where your message may need a bit of updating:
- Your website: Mine is about to go through an overhaul right down to the format. Why? Because I’ve had it for a year or more. Every brand changes it up from time to time. Don’t go nuts and constantly change, but don’t be afraid to improve where it needs it.
- Your brochure: Even your local business owners take the time to redo their brochures and sales letters. You don’t get attention by sending out the same thing every time you market (think Montgomery Ward’s sales ads — same every week, and probably why that company is gone). Instead, look for new images, new ways of getting your message out.
- Your blog: Have you redone the blog format lately? If your blog isn’t exciting to you anymore, it’s not appealing to readers, either. Spice up your design, improve your topics, and market them on social media in a smarter way.
- Your social media presence: Still tweeting the same things and wondering why you’re getting nowhere? Maybe your audience isn’t responding to a 20-tweets-in-a-row sales push because, hey, it’s 20 tweets in a row. Stop shouting. Does your audience even know where to find you? Revisit your hashtags. And start sharing posts of those who are in your area of concentration.
- Your portfolio/resume: Yes, your portfolio is your resume. Anyone who tells you otherwise is too hung up on the semantics. Are you presenting your best image? If your portfolio is online, are your links working? Sometimes publications will archive articles — there go your links. Make sure it’s all working. If it isn’t, simply remove the link until you can find a replacement.
Writers, how often do you revamp your communications?
What other areas do you review regularly?
Category: Marketing