Social media browsing is interesting sometimes.
Interesting in that “train wreck” sort of way, that is.
I was cruising around Twitter and some blogs yesterday, and it’s a bit surprising what shows up that people put out there on purpose.
Sure, you get the political opinions, which I try to shy away from (I don’t always succeed). That in itself can turn off would-be clients. Then again, you may not want to work with someone who doesn’t share your political views. To each her own. I happen to think politics shouldn’t enter into working relationships — unless the job is about politics, that is.
But there are other things — things you, freelance writer, that you do online that could well be saying Not the one to hire to that potential client.
Luckily, you can change every one of them.
Your tone.
Consider these two different messages:
Hire me! I’ve worked my butt off to learn my craft, and I could use the work!
Or
Veteran copywriter: now scheduling free consultations. What project may I help you with?
Which message would you respond to? The first one is a bit me Me ME, isn’t it? Plus, it’s more of a demand than a call to action. The second one offers something free and gets you thinking about what you might actually need help with.
I’ve seen people in attack mode in their tweets, bitching about clients, and complaining that the job is just too hard. Everything we write online lives forever or damn close to forever. Pretend that perfect client is in front of you and about to read your last month of tweets or Facebook posts (if you have a public account). Is how you’ve posted recently really what you want that client to see? If so, good for you. If not, think about refining your online presence.
Your punctuation.
I’m talking to you, over-user of exclamation points. If I’m looking to hire a copywriter who can convey the right emotion with words, I’m going to pass up the ones who rely on the exclamation point. Why? Because no one! Likes! Shouting! If you’re using exclamation points, you’re probably slacking off on using the right words, don’t you think?
Here are some examples:
Hi Kathy! I’m writing to let you in on the best deal I’ve ever offered! Today only, you can get my e-book, Kill ‘Em With Punctuation, for just $3.95! The book has plenty of resources to help you understand how to drive your point home with punctuation. Don’t miss out! Get your copy today!
Thanks!
Suzy Sunshine
Then there’s this approach:
Hi Kathy, Looking for that perfect writing guide? Now you can have it — for a discount. Today only, get your copy of Better Punctuation, Richer Freelancer, at 20% off – now just $3.95. In it, you’ll find out: 1) top ten punctuation errors that scream amateur writer; 2) how to correct client errors with tact and grace, and; 3) how to resolve punctuation issues and improve your image. You’ll also have access to exclusive online exercises and resources to improve your writing and help you attract better clients. Today only, you get all this for just $3.95. Hurry — this offer ends at midnight. ET.
Yours in writing,
Katie Didd
Hmm, that second one does something interesting — it focuses on the buyer. Plus it doesn’t shout — it gives the reader a good idea of what they’re spending money on. And not one exclamation point. Guess you can live without them most of the time.
Your messages.
It’s great to tweet about writing all day. But what if your ideal client isn’t a writer? Are you using the right hashtags — and the right message — to attract your target audience? If you’re trying to reach the retail manufacturing industry crowd, why are you tweeting and posting about gardening? Think about what messages will resonate with the people you want to work with. In fact, look at their activity. What they’re retweeting and tweeting and who they’re following tells you exactly how to reach them.
Writers, what online sins have you seen that have easy fixes?
How would you advise other writers to fix them?
5 responses to “3 Things to Change That Will Make You Look Like a Professional Writer”
Hi, Lori! (Sorry, I couldn’t resist, but I am always excited to hear from you.) The first time overused exclamation points got my attention was when I was reading the Sunday Comics page many, many years ago. I noticed that in one of the soap-opera-y strips, that is in no way comedic, every line of dialogue ended with an exclamation point, even if characters were expressing sadness, condolences, or were supposed to be whispering. Really?
I’d also suggest not using emojis in business email. I’ve actually received emoticon-peppered email from a couple of different editors. Even if you’re replying from a phone, spell out the darn words if it’s a business email. Unless you’re under 18.
Hi PAULA! (I should have included the use of caps, huh?)
I had a family friend send me a thank you note a few years ago and every single sentence ended in an exclamation point. I didn’t mind as she was just being who she is. But if a writer did that, I’d be looking for a new one.
Emojis — I save those for when I’m four years into a relationship with a client or PR person and we’re just chatting. Never in an email that could be forwarded. And even then, rarely.
I have a cousin who is living exclamation point. She is so happy and joyous and genuinely excited about things, so when she puts an exclamation point after every sentence at least I know she’s being sincere.
I’ve tried. I really have tried to stop posting political things on my “private” Facebook page. But if someone is that put off by discovering my proclivities for freedom, then I have to wonder why I would work for them anyway. I keep hoping for a world where speaking out does’t mean risk of starving. : )
Gina, it’s the world we live in. If we share our opinions, we do run the risk. I have a feeling one of my previous clients doesn’t call for that very reason. On Facebook, I’m not guarded at all. Lately, anyway. I’ve made it private and I don’t make friends with clients there, but if they come across it, so be it.
I hope for the same world! Unfortunately, there are people who would let that get in the way. I worked for a year with a woman whose beliefs were exactly opposite mine. It was a political book. She never knew my leanings because it didn’t matter. My job was to edit, help write, and make her points come across.