Joy Drohan is a writer whose example you should pay attention to.
I met Joy a few years back when Jake Poinier and I held a webinar. Joy was the one who contacted me afterward, and we became friends.
Then she did something crazy: she asked for my advice (and took a bit of Jake’s advice) and adapted the bits she liked to fit her.
I’ve had the privilege of watching Joy’s business break all of her earnings goals. And her client acquisition rates are enviable. Joy has hit on her own personal brand of networking and marketing that’s making her services sought after.
She did it by following her heart. And she’s here to tell you that it’s okay if you do the same.
When the Advice Doesn’t Fit
by Joy Drohan
So all kinds of people have told me how I should advertise my business. Everyone’s always saying that you’ve got to be on Twitter and have a blog and blah, blah, blah. I’ve tried to incorporate other people’s marketing ideas, and I have successfully integrated some of them. But other ideas just don’t feel comfortable to me. I’ve considered having a Facebook page for my business, but I honestly can’t imagine what I’d want to share on there, despite the suggestions of many, many “gurus.” Same with a business blog. I’ve poked around in Twitter, but I can’t bring myself to commit to another time-sucking social media platform. I know these things are supposed to increase my name recognition and authority in the field, but I just can’t bring myself to do them.
I took a very helpful marketing class and incorporated some of the ideas. I tried on the teacher’s idea of following up on a cold-email with another email. But you know what? That feels more uncomfortably sales-y to me than does making a simple phone call to follow up. I try to call in the afternoon on Thursday or Friday, when many people aren’t terribly motivated to work, and I’ve been shocked at how often a “bigwig” answers his or her own phone on the first try. I also can’t believe how frequently the message I leave on an answering machine is soon followed up with an email or call back to me.
My point is that everyone has to find marketing strategies that work for them. Click To Tweet Try out different strategies, and use what works for you and what feels right for you.
I’m also shocked at how often I get a response back from a cold email. It’s usually just to say that they don’t have current needs but will keep me in mind, but even to get a response feels like a victory to me. And you never know when those contacts may turn up gold. In February I had an editor email me 3.5 years after I’d cold-emailed her to say that a colleague had been looking for recommendations for editors and she forwarded my email. I was floored that she remembered and could find my email after 3.5 years.
So put your feelers out there. Do some marketing every week, even when you’re so busy that you can’t imagine when you’d do it. I like to schedule market research and email drafting for evenings and weekends because I’m not very productive during those times otherwise.
Writers, what advice have you ignored and why did that feel right to you?