What I’m listening to: Picture of Health by We Were Promised Jetpacks
Welcome to December! If you’re like every other writer, you’ve found December to be a bit of a challenge — a black hole into which all your clients seem to fall, a month when all work grinds to a halt, holidays take over the mindset, and projects get pushed aside or ignored until the new year.
And here you are with little to do.
Ah, but that free time you now have is about to be put to good use.Introducing the 31 Days of Freelancing Series -- building a better business, one day at a time. Click To Tweet
I’ve designed this series to help you make the most of the slow period in your freelance writing business. Every day from now until Christmas, I’ll share one strategy that you can use immediately to kickstart your career, organize your operation, and improve your earnings.
Even if you are still working quite a lot (I’ve had a few years where I worked hard until December 22nd), you can play along. Sign up for notifications via Feedburner. Follow me on Twitter and look for the daily tweets. Bookmark this blog. Set a calendar reminder. Visit every day and apply the strategy as you see fit (and you know me — I say modify what you like to suit you, and don’t force what doesn’t appeal).
December 1st: Improve Your Social Media Presence
Here are a few ways to get more bang for your buck with social media:
- Pick an approach for each medium: And keep it relevant to that platform. For example, on Twitter you might adopt a friendly, conversational tone whereas on LinkedIn you might choose to be a little more authoritative, yet still approachable. Make the approach align with the audience you’re targeting.
- Keep it relevant to your audience: no one really cares what you had for breakfast (unless you blog for the food industry).
- Tweet or share at least three times a day: Or if you do that already, try sharing or tweeting three additional times.
- Alternate your posts: One tweet about what you’re doing (work-wise) or about your blog, a message or two about an evolving trend or continuing issue, a question posed to your network (using appropriate hash tags), a thank you, a comment on another’s tweet as you share it…
- Be consistent in your message and your schedule: Right now, open your Twitter app (I still use TweetDeck) and schedule your next three tweets. And please, don’t argue both sides of the coin just to get traffic to your blog or to get attention — that works once, then you start looking like a liar.
- Build a list: Twitter lets you do this, as does Google Plus (they allow you to separate by both collections and communities) and LinkedIn.
- Use visuals: Research suggests that posts with photos get 94% more attention than those without. Where you can, connect your tweet, Google share, or LinkedIn post with an image. (Don’t use in email — that’s just annoying.)
- Create an event: Twitter chats, Google Hangouts, and the like can give you visibility without you having to sell, sell, sell. Set up an event, such as a Twitter chat for say the workers comp market. (One company I know basically owns this chat because they do it so well.) Create a list of four or five questions you want to cover, then blast out the chat notice a week before, a few days before, the day before… promote it using hash tags, and ask others to pass word along. Share it on other social media, as well. Then moderate (ask questions, keep the conversation going).