What I’m listening to: The Loneliness and The Scream by Frightened Rabbit
Last Monday before the holidays erupt. I’m not ready. I always think I am, but then I realize there are several more things to do around the house, there’s always one more client project to clear up (that goes out today, I hope), or there’s a batch of cards that never were sent.
Today is about cleaning up.
And for us on our 31-day journey, it’s about looking back.
December 19: Revisit Three Past Clients
What? Revisit past clients just as the holidays are about to hit?
Absolutely. In fact, now is a pretty terrific time to reach out and wish them well. The goal is to get back on the radar.
Here are some places to go to refresh your memory (it’s been a long, weird year):
- Your in box: My guess is you remember the clients from three months ago. But six? Seven? Look around for those people whose projects you finished in March or April.
- Your documents folder: I search by Date Modified, which brings this year’s projects to the top of the list. It’s shocking to see a project and say “Wow, that’s right.”
- Your spreadsheet: If you track your prospecting or client projects, you might not have as much work to do to find them.
- Your social media accounts: They’re still there, right where you first connected with them. Who’s out there that you haven’t talked with in a while?
Now say hello. And wish them happy holidays.
If you find more than three, hey. Bonus. Reach out to as many as you have time to reconnect with.