What I’m listening to: Space Oddity by David Bowie
Know what I love best about this freelance writing career? The ability to make any day the day to plan out the next twelve months. So if you’re a little late to the planning phase of your freelance writing business, today is your day. Well, every day is, but I digress.
Today in our Freelance Marketing in 2016 series, we’re talking about following up.
I know, you’re fully aware that you have to follow up on your marketing messages. But do you? If not, here’s a bit of info that might help change your approach: an Association of Sales Executives study shows that 81% of all sales occur on or after the fifth contact.
That one note you sent to your ideal client isn’t going to cut it.
Following up on your own marketing isn’t hard. It takes much less time than it takes to reach out in the first place. It’s no more complicated than this simple exercise:
- When you’re marketing, open Excel or Word.
- When you send out a note/make a call/send a brochure, write down to whom it went, what day you contacted them, and how you contacted them. Number your list or designate somehow the people you contacted on a particular day. For example, you contacted four people on 1/4/16, you could designate that in blue highlight.
- Open Outlook. Count out two weeks from that date. Open an appointment at any time that day. “Invite” yourself to follow up with the “blue” group on that day.
- When the day comes, do it. Between now and that day, make note on your spreadsheet or document any responses and what they were.
- Open Outlook again. Count out four more weeks. Repeat step 4.
- Repeat entire process each day.