What’s on the iPod: Late July by Shakey Graves
It’s been a productive week so far. I’ve managed to write five articles for one client (complete with interviews, so I had to be efficient about it) and two blog posts for another client. There’s one more feature article due to the first client, so that’s today’s focus. Plus I had to market for my upcoming conference.
I’ve had zero time to market for it, too. But I’ve managed two client meetings and a few I have yet to arrange. If I can meet with four new people in sit-down meetings at the conference, I’ll have reached my goal.
I was reading a LinkedIn group and I saw a freelancer asking about a particular type of project and what it pays. Right away, the sales people came out. “My course is here and costs just $600!” (I’m paraphrasing.) It’s the sort of response that serves one person — the sales person.
Mind you, if you’re selling something like that, more power to you. But when someone asks on a public forum for advice, it’s a little tacky to be shoving your course in front of them.
So why not offer free help? That’s what today’s post is about — free training and education to help you improve your freelance writing business. It’s not a comprehensive list, but I did try to include a little bit of everything.
Attracting Clients: From Freelance Writing Tips, probably the most comprehensive post on exactly where clients are and how you can reach them.
Business Foundations certificate course. When it comes to business, there’s nothing to compare to The Wharton School at University of Pennsylvania. And when you can get certification from the best program for free? Why wouldn’t you?
Business Leaflet writing: Sharon Hurley Hall has a lot of great information on her blog. This is one example.
Business Planning: Follow the “business plan” tag to get to my series on putting together a business plan.
Business Writing. Another free course, this one from UC/Irvine.
Case Study Writing. The most fun you’ll have writing about user experiences. Academic Help gives you a free guide on how to start.
Creating a Writing Portfolio: Sharon Hurley Hall does it again. This time, she tells us what goes into a winning portfolio.
Cleaning Your Copy: Thanks to a grant, this one is free from the Poynter Institute. Brush up on your grammar, style and more.
Competitive Decision Making & Negotiation: MIT teaches you how to negotiate and make decisions that help you be more competitive in business.
Digital Marketing. Great e-textbook that walks you through the digital marketing experience from concept to analytics.
Entrepreneurship 101: MIT teaches you – for free – how to identify your customer.
Ethics in Journalism: This course should be mandatory for anyone writing for a living. The Poynter Institute offers this one.
Free Reports. This course shows you how to build free reports into your marketing strategy. And yes, you should.
Freelance Site that Delivers Leads: From FreelanceLift, learn how to get more oomph from your site. Not totally free — this course costs $1.
Marketing 101: Right here. Just follow the Marketing Series tags and get going on a new approach today.
Online Business Building certification. Alison, a free certificate-based education source, helps you get your business online.
Online Media Law. Learn about copyright infringement, defamation and invasion of privacy. A must if you work online.
Power Writing. I love Udemy. Not only can you get low-cost courses, you can get free ones like this one, which teaches how to create business opportunities through power writing.
Press releases: A basic primer via PRWeb, and a good place to start.
Press Releases Made Easy. Jenn Mattern’s free e-book that explains the fundamentals.
Pricing your services. Thanks to Cathy Miller for pointing out the SCORE.org website, which is loaded with free training and advice. This webinar can help you understand how to price your services.
Query Writing: Easy approach I use. Adapt it to suit your own needs.
Resume Writing. Another great Udemy freebie, resume writing can give you a steady income stream.
Sales Page Writing. Great primer from Writer Mindset’s Simon Townley
Social Marketing. A great learning resource from OpenLearn.
Social Media Marketing diploma. From Alison, a free certificate-based education site, learn all about the web, files and affiliate marketing for increasing traffic.
Technology for Professional Writers: A great offering by Utah State University.
Top Tips Series: Brought to you by some of the best writers I know, this is a great combination of ideas and strategies for writers at all career levels.
Trade Magazine Writing: Mark Lamendola does a great job explaining how to break in to this lucrative area.
Travel Blogging: Grab the free Travel Blogging 101 from Travel Blogger Academy.
Writer Website Building: Ruby Bayan has a sensible, easy plan for writers building their websites.
Writing White Papers. Jenn Mattern outlines the basics of white paper writing.
Writers, what free resources can you recommend?