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Monthly Assessment: April 2014

What’s on the iPod: Life by The Avett Brothers


Starting tomorrow: Writers Worth Month: Join us tomorrow and all month for the 6th Annual Writers Worth Month celebration! Read inspiring advice and posts by writers just like you.  Plus, there’s still time to contribute your own thoughts. Get in touch via lwbean AT gmail and let’s talk.
After a nice few days off, I jumped back into work yesterday. I started some new projects, updated a blog, and started another project. It was noon before I knew it, and the afternoon sailed by almost as fast. Much to do this week, this coming month. Writers Worth starts tomorrow, and like last year, my writer friends have stepped up to offer their own perspectives on how you can build the confidence in your own self-worth and help your career improve.
But in the meantime, let’s finish off this month properly with our monthly assessment.
Queries:
There weren’t any queries going out this month. There were too many assignments for me to want to put another deadline into the mix. The queries from March paid off big time, as did the relationships built with editors who contacted me with assignments. I do have some ideas from previous months that I’ll rework in May and send out again.
LOIs:
I sent just a half-dozen well-targeted letters this month. Of them, I received two notes back, one which has turned into a collaborative relationship. The other is still in an information-gathering stage, so it’s tough to say just yet what will come of it.
Social media:
I connected with 20 new people this month, a few of whom I’ve had some nice conversations with. I love that there’s a camaraderie in my chosen specialty. I truly don’t care if work ever comes from it; I just enjoy knowing people.
Existing clients:
All of my work this month has come from my regular pool of clients. I reached out to a few, but the work came from those who got in touch directly.
New clients:
No new clients this month, though I do have two contacts from the past who want to talk after the trade show this week. I’m still bummed I couldn’t go to the show, but I’m pleased to have long-time contacts wanting to work together.
Earnings:
So much work from so few clients; four clients have helped me come inches from my targeted earnings goal. Because I had a week off due to my mom’s visit, I couldn’t get the other project done in time to push me over the top earnings-wise. Still, one client accounts for three article projects, the last of which will be done this coming month. With a wedding coming up and expenses I’m sure I’ll see, it’s nice to spread out the income a little.
Bottom line:
My relationship-building work is paying off. Much of my work was in the form of clients contacting me, which is always great. It was mostly magazine work too, which is surprising. However, now that the trade show is about to wrap up, I hope to get back in touch with clients who have other projects to complete. I love magazine work, but I like having a little variety.
I’ll continue my marketing efforts in the new industry area as that’s getting me a bit more traction these days.
How did you do this month?
What worked? What didn’t?
What surprised you?

9 responses to “Monthly Assessment: April 2014”

  1. Cathy Miller Avatar

    April was good. And that's not something I typically say during tax season. 😉

    Lots of projects with a few carrying over into May. I had my 2nd highest month of income and am hoping May will be even better.

    I am receiving more queries about my services. Mostly from LinkedIn connections. We know how long it can take for some of those to produce but I am very hopeful on at least two of them (with one who could be a real boost due to his industry cred).

    I am hoping to launch my 60 Mile blog (officially) in May & its Old Lady Walking store at Zazzle. Foreign territory for me so I'm excited to see how that goes.

    My existing clients are keeping me busy. Two have added about double the projects as normal – woo-hoo!

    I did a postcard and email marketing campaign so we'll see how those shake out.

    Bottom line – happy to see earnings back up and looking forward to some of those queries coming through.

  2. Anne Wayman Avatar

    working with a coach on changes for my sites, largely invisible except for some simplification have kept me busy… plus a new coaching/ghostwriting client.

  3. Lori Avatar

    LOL Cathy, that's not something I say during tax season, either. 🙂

    I do know how long it take with the LI connections. It's nice though, as you know, because they trust you at that point.

    Let us know when you launch! Neat stuff. 🙂

    Sounds productive, Anne. What are some of the surprises you've found with the coach?

  4. Jake Poinier Avatar

    Busy month with existing clients. Also had a couple of people contact me that turned out to be nothingburgers, which is fine.

    One fun item is that I was contacted to be the keynote speaker about the business side of freelancing at a conference (www.communication-central.com). It's on September 27-28 in Rochester, N.Y., if anyone wants to roadtrip!

    My main challenge the past 2 weeks is that we're having our house re-tiled. Lots of racket and dust, the dogs have to be driven to the kennel every day, and we moved everything we own into the backyard. I will be glad when we're done…

  5. Paula Avatar

    I've been dreading this…. This April has been really slow.

    Queries: Sent a dozen or so ideas to Favorite Editor. Nothing assigned yet, but she e-mailed the other day apologizing for being so slow – she was swamped trying to get the May issue out. I also applied at a job sourcing site another writer recommended. It vets applicants and matches writers with clients. She said the vetting process can take 4-6 weeks.

    LOIs: Sent three new LOIs; followed up by snail mail on three others. The biggest surprise? I've only heard back from one. It was "we have no need for freelancers at this time." Not the response I was hoping for, but at least it was a response.

    Listings: Replied to five job listings that sounded like good fits for me. Heard back from two, but the "competitive rates" one offered fell far below what I consider the lowest end of competitive, and the other was vague about their expectations. (If there's not much leg work, their rates are acceptable, but I fear they expect way more than they indicated. I asked for a clarification and never heard back.)

    Social Media: Darn it. I keep forgetting to track it. But I have increased my LinkedIn activity a bit. I added at least one more connection. I'm also trying to use Google+ at least once a week – and build from there.

    Existing Clients: I turned in some listings for a long-time client (published this week!); my editor there also assigned me a story she had planned to write. A fun one! Finally finished off that darn Construction Managers article for my career-planning client. Wrote four columns.

    New Clients: Had a call this morning about two résumés. I guess you'd call it a referral – a neighbor met for coffee with an acquaintance who happened to mention she needed to update her résumé. We'll see if this person follows through.

    Earnings: Pathetic. Barely 1/3 of my monthly goal. That really stings during tax season.

    Bottom Line: While I haven't had a true dry spell in over a year, I still need additional clients to help fill the gaps.

    The biggest surprise this month? An utter lack of basic courtesy from several editors.

    Seriously, how hard is it to hit "reply" and say yes or no? One local editor told me two weeks ago she'd be assigning stories within the week. She even told me the topic, and I said it sounded interesting. A friend of mine got a couple assignments for that issue, so the very same day I contacted the editor again asking if she was ready to make assignments yet. No reply. She could have said, "Sorry – we only had X-number stories this month and everything's already been assigned," but she chose not to reply at all. That's just plain rude.

    You can probably tell…I'm more than ready for Writers Worth Month to start!

  6. Paula Avatar

    Since it's still April today…add today's pair of queries to my list above.

  7. Lori Widmer Avatar

    Nothingburgers– I'm totally stealing that, Jake. 🙂 Congrats on the keynote! If I'm not in Ireland at the time (and I do hope to be), I'm up for a road trip!

    I hear you on the remodeling, too. We're about to have the wood floors in the entire downstairs sanded and refinished. I'll be working from McDonald's again.

    Don't dread it, Paula. Examine it. There's something in there that's going right and probably something going wrong, too. Where could you shift your focus and get better results?

  8. Eileen Avatar

    I've been gearing up to do serious marketing for the first time in about 6 years. 2014 has been a bit slower than I'd like. So, sure enough, as soon as I started putting time and effort into a new direct mail campaign, the phone started ringing. (It happens this way a LOT.) So now every potentially productive minute in May is booked. But I'm still going to do the marketing campaign anyway, because June and onward look uncertain. I've had a great retainer client for 6 months but they're making noises like they're going to cut the work in half.

    Instead of a lumpy mail with a soft offer (like a special report), I'm going to send out lumpy LOI's. A gift in the envelope that ties in with one of the main reasons people hire me. I hired a virtual assistant to call 64 hand-picked prospect companies for me, and she managed to get the names of marketing/creative directors for 58 of them. I'll send the letters out in batches and follow up by phone a week later. Last time I did this in 2008 I was too chicken to do the follow up phone calls, but this time, I'm not intimidated at all. Chalk it up to experience and confidence in one's offerings.

  9. Lori Widmer Avatar

    Eileen, you always impress me with your marketing intuition. I love your lumpy-mail idea. It's brilliant.

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