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Weirdness, Shutdowns, and Monthly Assessments

What’s on the iPod: Moment of Surrender by U2

Closed. Can’t walk here. Can’t park here. Can’t do anything but keep driving on by. Because it’s a national historic park, Valley Forge is officially closed, and the rangers are making sure people stay off the trails and out of harm’s way. It’s rather unprecedented to see the signs up on the gates, though. I was hoping to walk there yesterday as the weather was glorious. After seeing the amount of signs, closed gates, and cones blocking off parking areas, I didn’t even try.

If that wasn’t weird enough, I’ve seen a few things yesterday that made me wonder if those zombie-Apocalypse people aren’t on to something. Plus, I was seriously considering the sensibility of just going back home and parking the car. First, I saw a woman in heels running across a four-lane highway and down a freeway ramp, looking behind her occasionally. Huh? It’s not an area where even buses would stop, so I have to think she was trying to get away from something or someone.

Ah, but the best was the woman who was so busy talking on her cell phone that she turned left on a divided highway and was, you guessed it, driving down the wrong side toward oncoming traffic. What did she do? She made a U-turn while still talking on her stupid phone. Not only is she a complete idiot, she’s a self-centered ass — we have laws here against using cell phones while we’re driving. She’s clearly in the camp of The-Rules-Don’t-Apply-To-Me.

Had a lovely day with my daughter and family. She turned 25, and for some reason that milestone had me nostalgic about her birth and some of her birthdays, like the one when she turned four and had a party or the one where she celebrated with family on both sides, or her 16th birthday bash where she had friends over and had a rowdy, great time. But 25, that’s sort of a big deal, too. We celebrated at home with her requested dinner — stuffed peppers and ice cream cake. She requested “cold, hard cash” as a gift because she wants to pay for her upcoming wedding/honeymoon. She got it, too – I froze a twenty in a Ziploc bag. 🙂 She got a check for the rest, plus some small gifts.

A good day.

Despite our government entities being closed for business, you and I are still working (unless you work for the government as a contractor). And because I much prefer answering for what I do as I do it, I’m back again with a monthly assessment.

Here’s my September in a nutshell:

Queries:
Unusual for me, but I didn’t send but one as the work I was doing was capitalizing on all my time. I haven’t heard back, so hard to say if this one made the cut.

 LOIs:
Had just a few of these go out. Instead, I followed up on a number of LOIs I’d sent out last month. Nothing has come of it yet.

Existing clients:
Here’s where the work was this month. I finished an article for a regular client and got more work done on a larger project that’s nearly completed, amen. I wasn’t able to get it done in time to bill for it, but it’s going to make for a nice October total.  I have another client I’ve been doing projects for, but since some of them extended into October, that’s where the invoice will be logged.

New clients:
There were some talks, but only one thing in the works at the moment. We’ll see.

Earnings:
Still off my target by half, but I lost a large project that I normally do every year, so that ate into the earnings. So did the fact that most of last month’s projects will complete this week and next. Not concerned at all as October’s earnings are going to surpass my monthly by 50 percent at the least. I can handle that.

Bottom line:
Marketing took too much of a back seat to completing long-term work. While I did market, I didn’t practice what I preach. I knew any more work at that time would have wiped me out, but I could have been laying more groundwork for October and November. I’ll be fine for this month, but it could be better. Always.

How were your earnings this past month?

11 responses to “Weirdness, Shutdowns, and Monthly Assessments”

  1. Devon Ellington Avatar

    Lousy.

    Broken contracts, delayed payments.

    Not a happy camper.

  2. Cathy Miller Avatar

    Sorry to hear that Devon. I feel your pain. And frustration!

    I received a referral in September that looks like it's going to work out. I asked an existing client for it (from the company that acquired them). I received an email yesterday regarding a newsletter article they need.

    I sent three email introductions in September. Nothing but crickets so far.

    Existing clients keep me busy in posts, ghostwritten articles, and resource documents.

    Acquired a new client (through an existing client's new partnership) and I am currently working on a marketing piece for them.

    The earnings were the weakest of the quarter, but the quarter met target (since July and Aug were strong – go figure).

    Bottom line-few prospects in the pipeline, but hoping for a bump this month (especially with me being gone two weeks in Nov).

  3. Lori Avatar

    September must have been the month for frustration, Devon.

    Cathy, existing clients are great for those lean times, huh? I hope you get that bump in earnings. Can't wait to hear your report back from the walk!

  4. Paula Avatar

    I'm shocked, Lori. Utterly shocked. Not that you didn't find time to market, but because I marketed (a tiny bit) more than you.

    Work-wise I was busy throughout September. Income wise: worse month of the year, by far. (Remember, I only count income when checks are in hand.)

    Queries & LOIs: No LOIs this month, but I sent a big batch of queries to Favorite Editor and nabbed three assignments. Followed up on another query, which I really want to do, but it's timely and there's a very finite window.

    Listings: Replied to two.

    Existing Clients: Turned in fives articles and two columns and picked up four new assignments.

    New Clients: Turned in my first big project to a new client (hoping the check arrives soon, since one of my current projects is for them as well), and am working on a trio of Wikipedia entries for another client.

    Earnings: Take "Pathetic," subtract 100, and divide by five. I can't recall the last time I took in so little money in a given month. The good news is two HUGE (for me) checks should arrive any day now. Maybe even today. The total amount already invoiced and the total I'll invoice within the next week equal more that double my monthly target.

    Bottom Line: I wish more clients paid by direct deposit so payments would arrive a little bit faster.

  5. Jake Poinier Avatar

    Call me an outlaw, but I'm going into our National Forest this weekend whether it's open or not.

    Earnings were a bit lower in September, but it was all about getting my books finished. (Yippee!) Mercifully, my highest-maintenance client takes a long break in Aug/Sept.

    I've had a couple of over-the-transom contacts that may or may not turn into anything. I gave them high estimates, because I've got a busy month ahead, and I figured what the heck.

    Got a speaking engagement lined up for a local chapter of National Speakers Association in January, so that will be something different…

    Have a great weekend!

  6. Lori Avatar

    You rebel, Jake. How'd it go? Any arrests to report? 🙂

    My earnings are lower because of the same thing. I'm literally a few pages away from finishing one project, so I'm hoping to see a check this month for it.

    Congrats on the speaking engagement! Would love to pick your brain on that at some point.

    Loving the book, by the way…

  7. Damaria Senne Avatar

    My earnings were below target, but I expected it because I hadn't been working to capacity. Just started a big long-term project that should start paying well in end of October, so the situation will improve. The client was referred to me by a fellow-writer. I also sent out two LOIs and applied for 3 gigs. Got a respponse for one LOI, which may result in some business.

  8. Gabriella F. Avatar
    Gabriella F.

    My earnings were also below target. I was hoping to finish a highly paid article before the end of September, which would have made September pretty darned good. Didn't make it.

    So September was mediocre, and October will be really good. These days, my months have been like that–a so-so followed by a great month. Wonder why my workflow doesn't feel like it has lulls to correspond with the weak earnings?

  9. Paula Avatar
    Paula

    Didn't anyone have a great September?

    You're not the only one whose revenue stream isn't as steady as the workflow, Gabriella. I've been steadily busy most of the year but only two small (very small) checks came in during all of September….and none so far in October.

  10. Lori Avatar

    Let us know how that response goes, Damaria.

    I wonder why September wasn't so good for so many of us, Gabriella. Just like you, my October is looking really good. September? Meh.

    I'm waiting for money, Paula. I love when the projects are handed in on time, yet the money takes a good, long time…

  11. Ashley Avatar

    Seems everyone had a lousy September. I didn't have a single check come in, though I invoiced about the same. August was awesome and October looks good so far, so I'm not sweating it.

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