Okay, I’ll admit to writing this before I left, but I know I won’t have the energy after the cross-country flight that gets in late in the evening. So forgive me that, okay?
Today kicks off the fourth annual Writers Worth celebration! I have blog posts popping up all over the Internet this week, so as they come up, I’ll post links for you. Here are the first three:
Thank you to Damaria, Tiah and Zukiswa for hosting me today! Damaria is amazing – she heard I was looking for places to post and she rounded up her blog friends. A big thank you to you, Damaria. 🙂
That doesn’t mean we won’t still be celebrating here. In fact, let’s start it off with a contest. I’ll post a worth-inducing post of tips and advice. You do the same. Comment by the end of the day Friday (11:59 pm EDT) and you can be one of four people to win your copy of The Worthy Writer’s Guide to Building a Better Business. Over 90 pages of good stuff designed to help you rock your career, and you can be one of those four lucky folks who gets it without paying $11.95.
So let’s start this celebration of awareness with some ways in which you can improve your own sense of worth:
Think of your writing as a business. You are running a small business – you’re not just a writer. Adopt the mindset of a business owner. It will help you protect your business health (right down to the rates you charge or accept), and it will position you as a professional.
Plan it. You cannot know where your business is headed if you don’t plan the path. Map out your goals – monetary, client pool, expertise areas, etc. Then map out ways to get to each one. It’s not hard once you start. In fact, it’s kind of fun and it’s a great time to brainstorm and be creative.
Stay accountable. The regular blog community here is subjected monthly to my online assessments of what went right or wrong with my business. You don’t have to do it online, but find someone to be accountable to. You can’t imagine the motivation behind having to report your results. Nothing keeps you on track better with your business, your marketing, and your invoicing.
Make better decisions. That means saying no to offers that don’t fit, finding new ways to market smarter, biting your tongue in half instead of engaging in a war of words with unruly clients, and developing an airtight invoicing system.
Contact new clients every day. Give yourself a break on weekends (or what accounts for your weekend), but make sure to get in touch with new client prospects every working day. I suggest seven new clients and seven existing clients, but some writers don’t have seven existing clients. In that case, contact 14 new clients each week. It’s not hard. Meet them on Twitter, chat with them on LinkedIn, introduce yourself via LOIs – all of these count as contacts. And track them. You’ll want to get back in touch within 6 to 8 weeks.
Please tweet if you think of it, and spread the word any way you can. One more writer making great business decisions is one more professional in our ranks!
Leave your comment as your contest entry answering this question:
How can you improve your worth within yourself and/or among your clients and potential clients?