Did you hear that, Paula? That was my head exploding. LOL

“Let’s unpack this down to the granular level.”

Ugh is right.

I think my newest peeve is the word “granular.” That could disappear today and I’d not miss it. I don’t even use it to describe granular things like salt, sand, sugar …

LOL I had a feeling, Paula. 😉

I’ve never used the term, really. I have four of five regular clients. Pre-pandemic I was close to having an octopus of my own. Lost three clients almost over night. Added one new one last year. They’re changing directions this year, but I’ve recently added two new clients. One should have quarterly opportunities, the other monthly. That should fit in nicely with the more random assignments from my longer-held clients. I’d still like to have a fully-armed octopus. I’ll get there one of these days.

Dava saying she’s lazy about marketing means she’s probably only doing about twice as much as the average freelancer instead of 10 times or more. As her accountability buddy, I know.

That IS a good feeling. It’s a great goal too, Dava. I hadn’t thought of it in those terms, but man, that makes perfect sense. Thank you.

Oh, complacency! Know it, living it. 😉

But, complacency is a real problem. I’ve definitely gotten lazier when it comes to marketing, and depend on referrals a whole lot more than I ever imagined I would. My quick income solution would be to reach out to past clients and ask for work, but I ought to be doing that anyway.

Good things to think about here, as always, Lori. Thanks!

Oh, you’re welcome, Gabriella! You know I had to repeat it for myself too, right? 😉

I agree, yolking yourself to any clients –and doing nothing more–is a bad idea! But I do worry that I’ll lose a client, as you did, and it’ll be a blow (to me ego, too!).

You can’t say it enough about raising rates. As you know, I did it with two clients recently, and they didn’t bat an eye. I was thinking of your advice as I did it. Thank you for saying it until you’re hoarse!