Gina, you are 100% correct about the principles applying across the board.

Writer #1 does both web and corporate writing. Writer #2 does both, though her web content is mostly ghostwritten for companies. (See my post from January 19th on why that’s a better idea.) Both writers handle articles, and I know Writer #2 does handle annual reports.

I’m a “web writer” as it were. I ghostwrite articles for clients. I don’t earn less, but more as a result of changing who the buyer is. Perhaps Writer #1 is paid well by the pubs she writes for. I can’t say. I can say that the corporate work she’s doing does indicate that she’s able to write for large clients successfully. So there seems to be a disconnect somewhere between her efforts and her results. She’s proven she can write. Marketing seems to be the missing link.