That’s how you get winning clients, right there! Great job, Paula!

What wasn’t to love? It’s a woman-owned business, a Results-Oriented-Work-Environment, and the website stuck that hard-to-achieve balance of being fun and professional at the same time. I’d even written about a few of the agency’s clients. The About Us page had a “careers” link.

I clicked.

And I loved what I found. A three-question tongue-in-cheek quiz to “screen” applicants. The third question was, “Do you bake?” Right then I knew I would frame my cover letter around that quiz.

A few days later one of their top team members emailed to set up a call. We had a great chat this morning. She asked for a couple additional clips to share with the owner. She asked if I charge per word or per hour, and I said I prefer charging per project. That way we both go in knowing the cost as well as the expectations. (I also said it beats having my hourly rate scare off would-be clients who don’t realize someone at my level works faster and more efficiently than they’re probably used to.) Fingers crossed it will lead to some assignments.