Even if you can’t “marry” two niches for the long haul, look for places your niche or niches overlapp with other areas. Each one is an opportunity to break into a new niche. That’s how I wound up writing about the TV industry.

Hi Nikki! Good seeing you.

I can see both sides, too. Some niches ARE too broad. I know a writer who bills themselves as a “business” writer, yet they do the “4 Things Businesses Can Do to Buy Insurance” kind of articles. Not exactly the same as something like “Solving Supply Chain Disruption by Using On-time Delivery” type of thing.

On whether to go narrow or broad, why not both? If you’re having success in the broader focus, you can maybe narrow your focus on occasion. You know, test the waters and see just how lucrative that can be for you.

The book you’re reading sounds interesting! I might like to read that. The idea of marrying two niche areas is a good one — Like marrying benefits consulting writing with insurance writing. That became a mini-niche for me for a few years.

The beauty of what we do is that we can do whatever interests us. Niche today, general tomorrow. 🙂

Joy, your niche is also broad and, in my opinion too, interesting. You’re running a smart business that I imagine challenges you as much as it rewards your soul.

I agree. Our environment trumps every other thing we tend to concern ourselves with. Without a healthy environment, there’s no point.